Hasta La Creative!

Snapchat has no proven track record in election advertising. It shares only limited data about its audience, and caters mainly to a demographic that hasn’t traditionally turned out in big numbers to vote. That’s not stopping political campaigns from devoting more ad dollars to reach the millions of millennials who spend hours every week on the social-media app.

Democratic presidential candidate Hillary Clinton and her Republican rival Donald Trump have both stepped up their spending on Snapchat in the past month, according to a person familiar with the matter. The Clinton campaign is buying video ads with a targeted number of views by Snapchat’s audience, while Trump is running an interactive ad seeking users’ e-mail addresses, said the person, who asked not to be named because the details aren’t public. Both campaigns have used Snapchat’s geographic photo-filter tools in the past at political rallies, but this is their first significant national advertising spend on the platform.

Though it started as an app for sending silly disappearing selfies, Snapchat has evolved into a legitimate news platform, now counting more than 150 million daily users, some three-fourths of whom fall into the coveted 18-31 age-group demographic.

Continue reading at AdAge.com

The United States Tennis Association lured tourists and locals to Times Square for a digital takeover to promote the U.S. Open.

The Garage Team Mazda launched a new online spot celebrating “The Driver In All of Us” for the brand with a look at both professional and amateur racing.

To craft its story about the importance of racing, the agency set up shop in the basement of the ticket stand at Road America and interviewed over one hundred people about their love of racing. Interview subjects ranged from professionals who have dedicated their life to racing to a young racer who feels her interest in the sport has brought her closer to her father. 

The spot centers around the emotional ties people have to racing with little overt branding. Instead the approach relies on tying Mazda to the “Driver in All of Us” philosophy.

At over three minutes long, the spot may be too extensive for its own good; there’s a bit too much here for your average audience to enjoy, although perhaps hardcore racing fans are up for it. As usual, we are not the target audience.

In addition to the spot, the campaign will also include supporting print ads in relevant (driving related) publications.

Credits:
Client: Mazda Motor of America
Campaign: Mazda Motorsports
Project Title: “The Driver in All of Us”
Release Date: August 19, 2016

Advertising Agency: The Garage Team Mazda
Chief Creative Officer: Harvey Marco
Creative Director/Art Director: Melissa Webber
Director of Content Production: Thomas Anderson
Sr. Producer: Jeff Perino
Group Account Director: Darcey O’Byrne
Account Director: Dave Brown
Account Supervisor: Cory Sampson
Planning Director: Ben Chung
Business Affairs Director: Bart Kias
Head of Acct. Management/JMI: Mo Murray

Production Company: Workhouse Creative
Director: Jason Beattie
Director of Photography: Ross Riege
Founder: Keith Rivers
Executive Producer: Eli Martin
Line Producer: Nicholas Langholff

Editorial Company: St. George Post
Editor: Alex Mullen
Music Composer: Reid Willis
Producer: Tara Poynter

Color: St. George Post
Colorist: Riley O’Callaghan
Producer: Tara Poynter

Finishing House: St. George Post
Executive Producer: Eli Martin
Producer: Tara Poynter

Audio Post: Juice Studios
Mixer: Scott Burns
Executive Producer: Dawn Redmann

(TrendHunter.com) Porsche Design Sport and adidas worked together to bring even more to some of the most well-loved adidas models—using the gear worn by spies for inspiration.

In order to do so, both teams…

(TrendHunter.com) The Journey Basecamp Trailer is a transportable family tent that can accommodate a large group of people and be easily to bring to different sites thanks to its compact shape. The tent folds out…

DDB Brussels launched a campaign for IKEA taking a look at one often overlooked aspect of the Swedish chain’s popular catalogue: the models. And not just the blonde ones!

The spot takes a tongue-in-cheek approach, introducing the models as the catalogue’s “real stars” while they talk about how they’ll now be famous. It’s all done in a deadpan mockumentary format, with one model claiming “I don’t think there’s any way I’m going to get away with not being recognized by…everyone.”

“There’s a lot of pressure on me to be the best man shaver I can be,” says another model, posing in a bathroom scene, who adds that he told his child, “Listen son, dad’s famous now.”

When it actually comes time for them to pose for their scenes, the actors are asked to kindly move away from the center of the frame. One woman is asked to turn completely around completely, while another ponders how she could become the face of the brand, as her face is being blurred out from the scene in post production.

The comical spot takes an approach somewhat similar in tone to such predecessors as Mother London’s “The Wonderful Everyday” campaign , BBH Asia Pacific’s “Recipes for Delicious Kitchens,” and, of course, that agency’s 2014 spot promoting the catalogue by asking viewers to “Experience the power of a bookbook.” DDB Brussels’ new effort changes up the formula just enough to seem fresh while sticking to what has worked for the brand in the past. It’s also something of a humble brag (hmm, maybe just a regular brag, actually) for the brand’s success, as it is reiterated by the models multiple times the catalogue will be seen by 220 million people. The brand’s furniture, meanwhile, is continuously featured in the background, and then the foreground as the spot reaches its conclusion.

Just don’t try to put any of it together while tripping on acid.