Ikea Splits $444M Global Media Between Incumbents Dentsu Aegis and WPP
Posted in: UncategorizedIkea is consolidating its $444 million global media business into two holding companies, WPP and Dentsu Aegis Group.
Publicis Groupe and Interpublic Group of Companies also pitched for the business, which was previously spread across five agency holding companies. WPP, Dentsu, Publicis and Interpublic all made presentations at Ikea’s global headquarters in Malmo, Sweden, in June.
After the global pitch at the holding company level won by two of the incumbents, agencies from WPP’s GroupM and Dentsu will compete for Ikea’s business around the world whenever local markets do their own reviews. Ikea made the decision this week, and will kick off the local market pitch process later in the summer.
Arena Group: Moths, Fish, Birds
Posted in: UncategorizedPrint
Arena Group
What you lose does not return.
Advertising Agency:adfwork, Buenos Aires, Argentina
Creative Director:Alfredo Lopez
Art Director:Alfredo Lopez
Copywriter:Alfredo Lopez
Illustrator:Carlos Villarroel
Additional Credits:Ivana Mussini
EasyJet reviews strategy for CRM to drive creativity
Posted in: UncategorizedEasyJet, the low-cost airline, is on the hunt for an agency to handle pan-European CRM, putting seven-year incumbent Havas Helia on alert.
Towable Tiny Homes – This Scandinavian Tiny House Embraces Chic Interior Design Cues (GALLERY)
Posted in: UncategorizedMixed-Gender Saunas – This Finnish Sauna Lets Men and Women Bathe Together (GALLERY)
Posted in: UncategorizedAdidas by DDB Mudra Delhi
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: DDB Mudra, Delhi, India
Chief Creative Officer: Sonal Dabral
Creative Head: Sambit Mohanty
Creative Director: Subhashish Dutta
Art Directors: Suketu Gohel, Prem Alayil, Srikant Behera
Copywriters: Dushyant Singh, Tripti Surana, Sambit Mohanty, Vishnu Srivatsav, Vijay Joseph
Illustrator: TwinBrains
Photographer: Tarun Khiwal
The post Adidas by DDB Mudra Delhi appeared first on DesiCreative.
See The Spot: Chobani Stresses Goodness In Olympics Push
Posted in: UncategorizedChobani’s new Olympics campaign marks the company’s biggest marketing push of the year, spanning everything from yogurt lids to late-night TV as the marketer tries to turn sports fans into Greek yogurt fans.
The campaign includes a TV spot (above) that will air starting July 8. In all, Chobani plans to run more than 40 videos as part of the campaign, from commercials to digital video profiles, workout routines and cooking segments with the athletes it is sponsoring.
Chobani is using a new tagline for the campaign, “You Can Only Be Great If You’re Full Of Goodness,” rather than the “Naturally Powering Team USA” line it used for the London and Sochi Games.
AntiCast 242 – A Mesopotâmia e seus Mitos
Posted in: UncategorizedNeste programa, Ivan Mizanzuk e Tupa Guerra (Mundo Freak) recebem uma aula de João Carvalho (Decrépitos) sobre a Mesopotâmia. Ela foi de fato o berço da civilização? Quais os ramos linguísticos que derivaram dela? Qual seu legado cultural para o mundo de hoje? Quais seus mitos mais famosos e onde eles estavam registrados? E o […]
> LEIA MAIS: AntiCast 242 – A Mesopotâmia e seus Mitos
Post originalmente publicado no B9
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Clark Street Bridge: Looking back
Posted in: Uncategorized

Clark Street Bridge delivers inspiration in a way that almost everyone finds inspiring. There are no lectures. There is no professor. There is nothing that would remind you of a classroom. There is a performance. There is a band. There are dramatic visuals. Instead of a lecture, there is spoken-word storytelling. Those who attend, write part of the presentation. Clark Street Bridge carries inspiration from the agency to the city and it comes back, over the bridge, in unexpected ways—reputation, some recruits, but most of all, respect.
Popakademie Baden Württemberg: Boygroup Boys – We Are The Boys
Posted in: Uncategorized

A scientific summary of boy band videos.