Hasta La Creative!

Tuesday, July 12th is poised to become the Black Friday of ecommerce this summer. What started as a day for Amazon mega deals — designed to celebrate the anniversary of its Prime service and promote membership — is morphing into an ecommerce-wide phenomenon.

According to shopper data from the HookLogic Exchange, last year on Prime Day, traffic on ecommerce sites outside of Amazon.com nearly doubled, peaking with a 2.5-times spike at 7 a.m. EST. Conversions increased 16% on average and then peaked at 11 p.m. with a 59% increase over the prior week. Consumers began shopping early in the day and completed their purchases into the late evening.

Why was Prime Day big across the board? What Amazon does will always have an impact on the market — especially with all the press coverage and social buzz it generates. But that press coverage also revealed another side of the story: Consumers were disappointed with the deals Amazon offered. While shoppers were ready to spend, many brought their dollars elsewhere because the sale products were not that appealing and the ones that were good ran out of stock immediately. Fortune monitored the Twittersphere and reported comments such as “Amazon’s garage day sale” to “One huge troll by Amazon”.

Continue reading at AdAge.com

“We realized the importance of putting a stake in the ground as early possible” after the Republican nominee’s acceptance speech, he said.

Before the great ad-tech boom, the advertising model was straightforward — if not simple. The “four Ps” dominated the modern marketing machine, with “promotion” being universally understood as paid media and sales promotions. End of story.

Then digital happened and the old model collapsed in a heap of bytes and algorithms and platforms. As marketers struggled to make sense of it all, technologists filled the void, creating architectures organized into ever fragmenting tech segments.

This is the origin of the paid/earned/owned (PEO) model. In just a few years, it took off, morphing into the expanded PESO model we know today.

Continue reading at AdAge.com

The app has long taken a back seat to the social media giant’s WhatsApp, but Facebook hopes the service will attract a global audience.

(TrendHunter.com) Beach Bottoms are new stretchable beach blankets designed in South Beach, Miami. According to the brand, the blanket is compact enough to fit into a small pouch but can be stretched to a size that…

Direct Marketing
Carlsberg

Advertising Agency:Crispin Porter + Bogusky, Stockholm, Sweden
Creative Director:Kristoffer Gandsager, Mattias Berg
Art Director:Cathrine Understrup, Kris Bengtson
Copywriter:Niklas Moberg, Gustav Johansson
Producer:Niels Kau
Senior Art Director:Mark Rif Torbensen
Strategic Director:Mathias Birkvad
Designer:Martin Klein Sorensen
Project Manager:Sofia Brockenhuus-Schack

Print
Vivo

Advertising Agency:Y&R, São Paulo, Brazil
Chief Creative Officer:Rui Branquinho
Head Of Art:Felipe Pavani
Creative Director:Rui Branquinho
Art Director:Felipe Pavani
Copywriter:Ricardo Dolla
Illustrator:Gabriel Bueno
Art Buyer:Monica Beretta and Stephanie Wang
Print Production:Ronaldo Cavalcante
Client Services:Leonardo Balbi and Helena Brant
Planner:Paulo Vita
Media:Gustavo Gaion, Thiago Franzão

I first heard the term “manbassador” at the 3% Conference a few years back.

And it resonated with me.

Manbassadors are men who are particularly tuned in to the roadblocks women face in business and do all they can to mentor, encourage and promote women in the workplace. In essence, they’re sponsors.

Continue reading at AdAge.com

(TrendHunter.com) The supermini car category has always been about convenience, which is something that French automaker Citroen seems to believe is perhaps best represented by the ability to customize a vehicle to…