(TrendHunter.com) While most hot tubs have cylindrical shapes, this wood-burning hot tub is shaped like a large bowl.
The tub stands on four legs and its unusual bowl shape makes it perfect for people who enjoy…
Outdoor, Print
Apollo Tyres
A flat tyre can puncture the date.
A flat tyre can puncture the meeting.
A flat tyre can puncture the party.
Advertising Agency:JWT, New Delhi, India
Chief Creative Officer:Senthil Kumar
Executive Creative Director:Amit Shankar
Managing Partner:Sanjeev Bhargava
Computer Graphics:Cocktail Art
Production House:DayDreamer Pictures
Godrej Security System
Advertising Agency:JWT, New Delhi, India
Chief Creative Officer:Senthil Kumar
Executive Creative Director:Amit Shankar
Creative Director:Mrinal Bahuguna
Senior Creative Director:Amitav Misra, Rinku Singh
Executive Business Director:Saurabh Saksena
Account Supervisor:Aastha Bhatnagar
Illustrator:Lamanoestudio.Cl
(TrendHunter.com) These July 2016 educational toys range from smart alphabet tools to coding character Barbies that reject stereotypical gender roles. In addition to products like a gaming developer Barbie that…
(TrendHunter.com) This nature-themed house is created with the neutral colors that can be seen in the natural world.
While most developments and construction sites tear down nature, Feldman Architecture based the…
(TrendHunter.com) ‘Hello Scandinavia’ is a modern man cave apartment designed by Kaschuk Kostyantyn. The urban residence embodies an air of understated sophistication and is accented with masculine…
DanceOn, the multichannel network that’s made Silento’s “Watch Me (Whip/Nae Nae)” a viral sensation, is getting into the creativy agency business.
Shoe Carnival is bypassing the traditional creative agency for its back-to-school marketing and instead has tapped DanceOn for the “Show ’em Watcha Got” campaign, leaning on the digital programmer’s trove of dance talent and access to established and up-and-coming music.
DanceOn handled everything from production to casting to providing the music for the campaign, which includes traditional TV spots, digital assets, print, in-store elements and a sweepstakes.
Big Blue says Watson is saving it a lot of green.
For almost a year now the company has been trying out Watson, its cognitive computer that learns and makes snap decisions on the fly, on making programmatic ad buys for a portion of its online ad campaigns.
The results proved so effective that IBM now says it will use Watson for all of its programmatic campaigns by the end of the year, a big commitment for a company that spent nearly $53 million on digital display advertising in 2014, the most recent figures available, according to Kantar.
Purpose is not corporate social responsibility. But you wouldn’t know it these days as many companies, in their rush to embrace purpose, erroneously do so by cutting checks to charities unrelated to their business interests. In short, they simply rename CSR, and that’s not purpose. These organizations aren’t doing themselves any favors nor are they fooling today’s consumer, who demands that brands go beyond selling goods and services and stand for something.
Truly purpose-based brands don’t need to focus on what’s been classically called CSR. Their purpose is so deeply ingrained in their culture and business practices that their behaviors both build business and help others while occurring naturally and authentically.
Take Walgreens. Through its “Get a Shot, Give a Shot” program, which provides life-saving vaccinations to children in need globally every time it administers a flu shot, the drugstore chain transformed a commodity product into a powerful purpose-driven movement that simultaneously built its business and helped others.
“These people are nuts.” “They don’t understand creative.” “We’re the experts here — why aren’t they listening to us?” These are the mantras commonly heard in the halls and huddle rooms of advertising and marketing agencies across the country. I’m talking about client bashing, and we’ve all been exposed to — if not participated in — the habit.
This disease harms the culture of an agency while negatively impacting the work, both directly and indirectly. Do things get tough in client service? Absolutely. Are we subject to seemingly impossible turnarounds and high expectations? Often. Does client bashing extend deadlines and improve the work? Never. So here is my proposition: Let’s commit to letting go of client bashing once and for all, cold turkey, today. Let’s stop operating from the “Ugh, screw them” attitude and adopt a more positive “Let’s dig in” approach.
It’s time for a new company culture where we just don’t, and won’t, be negative. As a result, we’ll save precious energy and valuable time problem solving. We should do this because meeting the needs of clients is the best strategy for success — ours and theirs.
Ben & Jerry’s is pushing for change this election year with a new ice cream, new marketing campaign and a few arrests.
The ice cream maker has long promoted its progressive social mission, speaking out on issues including growth hormones in milk, marriage equality and climate change. This year, its effort is a “Democracy Is in Your Hands” campaign that uses online videos showing fingers, spoons and ice cream to explain such complex political topics as the power of big money and voting rights, and to push people to vote. As part of the initiative, Ben & Jerry’s has created a new flavor: Empower Mint.
“We take on the issues that we think are most important to our values and where we can have an impact,” said Ben & Jerry’s Senior Global Marketing Manager Jay Curley. “I don’t think this is a big departure from where we’ve been, but I do think it’s another step forward in really trying to bring more justice into this world.”
It’s not often you see booze brands and automakers strike up partnerships, for obvious reasons. But Ford and Jose Cuervo have come together in search of lighter, more energy-efficient cars and trucks.
In an arrangement made public today, the marketers say they are teaming up to explore the use of the tequila maker’s agave plant byproduct to make more sustainable bioplastics for Ford vehicles.
The material is being considered for use in components such as wiring harnesses, HVAC units and storage bins, according to Ford. The automaker in a statement said the material “holds great promise due to its durability and aesthetic qualities. Success in developing a sustainable composite could reduce vehicle weight and lower energy consumption, while paring the use of petrochemicals and the impact of vehicle production on the environment.”
(TrendHunter.com) These July 2016 auto concepts range from autonomous luxury vehicles to eco bicycle-car hybrids that are ideal for urban commuters who seek a cost-efficient vehicle with low environmental impact.
In…
(TrendHunter.com) Authenticity and personal style are prevalent in these July 2016 editorial that range from androgynous beauty portraits to supermodel shoots that capture an honest moment in time. In addition to the…
(TrendHunter.com) Speakers and headphones are always being revitalized to meet the growing demands of consumers today. While many brands prefer to stick to more traditional fan-favorites, others are looking to break…
(TrendHunter.com) Belgian Designers Benj&Soto have created soft furnished seats ranging from a 3D watermelon, real 24 kt gold leaf cubes to a life-like palate bench that looks like a stack of money.
The concept…
It’s no secret that marketers are obsessed with millennials. Now a booze brand wants to clear the way for someone in the generation to be president.
Diageo-owned Captain Morgan today began a campaign aimed at changing the Constitution to allow for people under age 35 to serve as commander-in-chief. The effort will get significant paid support, including a print ad running in Tuesday’s New York Times. The ad urges people to visit a website where they can sign a petition to support the changing Article II Section I of the U.S. Constitution, which sets the presidential age threshold at 35.
Captain Morgan will also run a video ad (at top) that will get paid digital support. It stars several high-achieving under-35-year-olds, including Ben Lerer, CEO of Thrillist; Tiffany Pham, CEO of Mogul, a digital hub for women; Mickey Meyer, who co-founded the online comedy network Jash; Elliot Sanchez, founder of mSchool, an education technology company; and Dan Friedman, founder of Thinkful, an online school for software engineering.
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