Hasta La Creative!

(TrendHunter.com) Maybe it’s because he has such an unconventional name, but PGA Tour golfer and Masters champion Bubba Watson isn’t shy of pushing the limits of the gentlemanly sport with the help of…

A behind-the-scenes look at how the nominee thinks.

Mr. Sheremet, 44, was among several well-known reporters in Russia who recently moved to Ukraine, where restrictions on the news media are looser.

Any doubts that multi-blade behemoth Gillette has noticed the competition from tiny Bevel single-blade safety razors has now been put to rest. So has most of the Procter & Gamble Co. brand’s challenge to Bevel’s ad claims before the National Advertising Division (NAD) of the Council of Better Business Bureaus.

The NAD today issued a finding that Bevel can support certain modified claims for its single-blade razors, though it did recommend the brand discontinue claims its razor system is “clinically proven” or “dermatologist recommended.”

It found Bevel — developed by Walker & Co. for people of color with coarse, curly hair — could support the claim that regular use of its single-blade razors could help improve pseudofolliculitis barbae (PFB), or the uncomfortable bumps, ingrown hairs and skin irritation that can be a side effect of shaving. PFB can lead to hyperpigmentation and scarring. It affects up to 20% of Caucasian men and a far larger proportion of African American men and other people of color, the NAD noted.

Continue reading at AdAge.com

Film
Duchenne

Duchenne Muscular Dystrophy (DMD) is a genetic muscle-wasting disease that almost exclusively affects males. There is currently no cure and in most cases boys do not live beyond their twenties. 

While the degenerative condition makes the boys physically weak, having to live with this reality makes them incredibly strong; in a sense they are the World’s Strongest Boys. We wanted to draw attention to these boys’ strong, defiant spirit by juxtaposing the world of physical strength and fitness with their remarkable inner strength. 

The brand’s launch campaign enlists a cast of famous sporting heroes and other performers to create short films showcasing jaw-dropping feats of physical strength which, shared via the sports stars’ social channels, then direct the public to a website, https://worldsstrongestboys.duchenneuk.org, where a 60-second film reveals the true identity of the World’s Strongest Boys, shown through the eyes of 10-year old DMD sufferer Alex Hallam.

Advertising Agency:Wcrs, London, United Kingdom
Executive Creative Director:Billy Faithfull
Creative Team:Conrad Swanston, Alex Bingham
Design:Howard de Smet
Account Handlings:Archie Tollast, Vicky Janaway
Strategist:Stuart Williams
Editor:Vid Price
Post Producer:Kathryn Wiggington
Colourist:Houmam Abdallah
Audio Production:750 Mph
Sound Designers:Mike Bovill, Sam Ashwell
Campaign photography:Kuba Wieczorek

Print
Land Rover

Advertising Agency:TbwaIstanbul, Turkey
Chief Creative Officer:Ilkay Gurpinar
Executive Creative Director:Volkan Karakasoglu
Creative Group Head:ESER YAZICI, Gamze Ichedef
Art Director:Erhan Dursun
Copywriter:Tolga Mutlu
Brand Director:Ayse Erdogan
Brand Manager:Oya Berk

(TrendHunter.com) Bringing light into any setting can be a challenge when access to an outlet or electricity isn’t available, which is why a portable lighting source such as the CUBE lamp is an ideal solution….