Hasta La Creative!

In an industry like advertising — specifically advertising technology — where the only constant is change, it’s incredibly difficult to find talent with actual experience. Even if you’ve been in digital marketing for years, it doesn’t necessarily mean that you know the ins and outs of the tech and execution strategies that are hot this quarter, or even this month. One of the core challenges currently facing any company in this space is the constant struggle to find, train and keep real talent. This phenomenon begs the question: Is this the year of talent?

In the current climate of hyper-changing workplaces and potentially underqualified candidates, we’re all trying to solve the talent equation. What’s the best strategy to hiring and retaining a team in an ever-evolving, overly competitive, and fragmented market?

Here are some of the most successful recruiting tactics that have worked for me, time and again:

Continue reading at AdAge.com

Interpublic Group of Cos. on Thursday reported earnings for its second quarter of 2016 that beat analyst expectations, as well as an increase in revenue and net income.

Net income rose 29% to $160.2 million from $123.8 million during the same period last year. Earnings increased 30% to $0.39, beating analyst expectations of $0.33, according to data from MarketWatch.

Total revenue in the quarter increased 2.2% to $1.92 billion, compared to $1.88 billion in the second quarter of 2015. Organic revenue, which strips out the impact of acquisitions and foreign currency, increased 3.7% compared to the prior-year period. The increase was comprised of an organic increase of 4.6% in the U.S. and 2.3% internationally.

Continue reading at AdAge.com

Peppery heat and a zip of lime add an island flair to the familiar.

Outdoor
International Society for Human Rights

Advertising Agency:Scholz & Friends, Berlin, Germany
Chief Creative Officer:Matthias Spaetgens
Executive Creative Director:Robert Krause
Art Director:Ralf Schröder
Creative Director:Olivier Nowak

Anthony Del Monte, founder and president of Squeaky Wheel Media, talks about what agencies should consider before taking on a passion project at Ad Age’s Small Agency Conference.

Continue reading at AdAge.com

Print
Master Lock

Advertising Agency:FoxP2, Cape Town, South Africa
Executive Creative Director:Justin Gomes, Andrew Whitehouse
Senior Art Director:Ryan Barkhuizen
Senior Copywriter:Alex Goldberg

PR
Tac

Graham is the TAC’s latest road safety project, highlighting how vulnerable the human body is to the forces involved in transport accidents. 

The TAC collaborated with leading trauma surgeon Christian Kenfield, crash investigator expert David Logan and world-renowned artist Patricia Piccinini, to produce Graham – an interactive, lifelike interactive sculpture demonstrating human vulnerability.

Studies show the human body can only cope with impact speeds people can reach on their own, unassisted by vehicles. Graham has been designed with bodily features that might be present in humans if they had evolved to withstand the forces involved in crashes. 

When visiting Graham, visitors will have access to the latest immersive augmented reality technology, to look beneath Graham’s skin and better understand how his unique features would work to cushion him from serious injury in a crash.

Advertising Agency:Clemenger Bbdo Melbourne, Australia
Executive Creative Director:Ant Keogh
Creative Director:Stephen De Wolf
Designer:Patricia Piccinini