Jul
27
Mill Street Brewery: IPA
Posted in: Uncategorized
Jul
27
NBC Universal Cable Ad Revenue Slips as Ratings Drops Offset Scatter Strength
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This counts as good news in pay-TV: Comcast Corp., the largest U.S. cable-TV provider, said Wednesday that fewer video subscribers than expected had canceled their service.
The company lost 4,000 cable-TV customers in the quarter, compared with a drop of 69,000 a year earlier. Three analysts surveyed by Bloomberg had projected a loss of 42,000 in a seasonally weak period when college students disconnect their cable service for summer vacation.
Comcast cable’s ad revenue, from the small slice of time it gets to sell on the channels it carries, increased 3.5% over the period a year prior because of growth in political ad revenue, the company said.
Jul
27
Letter of Recommendation: Letter of Recommendation: ‘How It’s Made’
Posted in: UncategorizedA show that reveals manufacturing to be nothing short of sublime.
Jul
27
The Ethicist: Can I Stay Friends With an Abusive Husband?
Posted in: UncategorizedThe magazine’s Ethicist columnist on navigating friendship with a couple and their destructive dynamic, and whether to break confidentiality to let a friend know she will be fired.
Jul
27
Ergonomic Cigar Ashtrays – Screwpop's Cigar Accessory is the Perfect Smoking Companion (GALLERY)
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(TrendHunter.com) The ‘Screwpop Ashtray’ is a cigar accessory that allows consumers to stylishly rest their cigar on its surface in a variety of positions and monitor it as the ashes are cleanly deposited…
Jul
27
Pinterest Hires Snapchat Exec to Lead Measurement Effort
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Following a five-month stint at Snapchat overseeing quantitative ads research, Gunnard Johnson joins Pinterest as its head of measurement science and insights.
A person familiar with the hire said Mr. Johnson will be leading and growing a standalone team comprised of current Pinterest measurement and insight groups as the company seeks to combine its existing insight and measurement teams into one unit that measures ROI for marketers.
Mr. Johnson departs Snapchat as it makes a big push into ad tech and measurement. It’s unclear why he left, but it’s no secret that Snapchat lacks reporting depth, as advertisers want to better understand how the platform impacts its bottom line.
Jul
27
See the Spot: Citi Looks Beyond Logos in Olympics Campaign
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The new spot will be one of several the New York-based bank is debuting during the Brazil-based competition next month as part of its “Stand for Progress” message. In total, Citi plans to air as many as four Olympic-themed spots as well as a few more brand-specific commercials. Citi, which is in its third Olympics sponsorship and used “Every Step of the Way” in previous campaigns, is partnering with eight athletes, three of whom are Paralympians.
“A bank has an authentic role in supporting the Olympics movement, but we also had to demonstrate we are doing more than just slapping logos on ads and putting them out there,” said Tina Davis, managing director of global sponsorships and marketing at Citi. “We had to demonstrate we’re giving something back.” She noted that the company has always run its Paralympics marketing during the Olympics to build support and interest in the September event.
In May, Citi debuted #StandForProgress, where Americans were encouraged to set and share their goals, as part of its Team USA effort. Six of the bank’s Team Citi athletes, including Ms. Bassett, have been meeting with college students around the country to talk about progress, resulting in a video series on the bank’s YouTube channel. The students are part of Citi Foundation’s Pathways to Progress program, a $50 million endeavor that started in 2013 and is designed to assist around 100,000 youths with job skills.
Jul
27
Debunking Five Myths of Corporate Culture
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Recently, I read an article about the number of ad agencies trying to attract younger talent by copying the tactics of Silicon Valley startups. The most troubling part of that article? This trend where companies believe they can manufacture culture.
Now, all this stuff about the importance of culture in a company is right on. It’s the emotional glue that bonds an organization to its employees and its customers.
Take Airbnb for example. The culture and mission for the company, “Belong Anywhere,” are inextricably linked. The management and employees understand the brand at its soul and this belief permeates throughout all facets of the organization, from its office space, benefits package, new employee on-boarding process, career growth, mentorship and more. It’s genuine.
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