Hasta La Creative!

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Fresh from winning the Cyber Grand Prix , J. Walter Thompson Amsterdam’s “The Next Rembrandt” handily picked up the top prize for the Creative Data Lions at the Cannes International Festival of Creativity.

WHAT IT IS: J. Walter Thompson Amsterdam analyzed the works of artist Rembrandt for client ING, using data to recreate his techniques, such as brush strokes, ultimately creating a “new” masterwork 347 years after his death.

Continue reading at AdAge.com

Last year Google’s Cardboard, its low-cost VR viewer, won the top prize in the Cannes Lions mobile category, in part because it enabled so many other campaigns to experiment with VR.

This year, Cardboard is central to this year’s winner: The New York Times T Brand Studio has won the Grand Prix for its VR app that incorporates stories from the New York Times, as well as efforts from GE and Mini.

In November, the New York Times distributed 1 million Google Cardboard viewers to home-delivery subscribers, along with the paper — the biggest ever project for Cardboard. The VR was downloaded more times in its first few days than any previous New York Times app, exposing viewers to “The Displaced,” a VR story about how war has displaced 30 millions children from their homes. Viewers also saw GE videos including “Nature Is Inspiring Our Industrial Future” and Mini’s “Backwater,” among others. “Backwater,” for instance, is the story of a diamond heist and highlights the Mini Connected system.

Continue reading at AdAge.com

McWhopper was named the king of all media at the Cannes International Festival of Creatitivy, walking away with the Grand Prix in the category just two days after scoring the top prize in the print and publishing category. Interestingly, jury president Nick Waters, CEO Dentsu Aegis Network, Asia Pacific, brought up the Association of National Advertisers’ U.S. inquiry into media rebates when discussing the jury’s choice, noting the investigation has cast a “slight shadow” on the media business and that McWhopper reaffirms the “quality of brilliant thinking” in the industry and “serves as a reminder that the ad industry can be an amazing force for good.”

WHAT IT IS: The campaign from WPP’s Y&R New Zealand, asked burger enemy McDonald’s to make peace with Burger King by creating a combination Whopper and Big Mac. Media outlets ate up the story and once the Golden Arches refused the offer consumers started making their own “Peace Day” burger mashups on social media.

WHY IT WON: Mr. Waters said this was a case of “a big brand taking on an even bigger competitor, moving quickly and being bold and acting cheekily” to bring in consumers. He said “this could not have happened without the brilliant use of media.”

Continue reading at AdAge.com

Goodby Silverstein & Partners launched a new campaign for Adobe entitled “Make a Masterpiece.”

For the campaign, the agency worked with four digital artists, who recreated lost, damaged or stolen artistic masterpieces using Adobe Stock footage. Indian artist Ankur Patar tackled Rembrandt van Rijn‘s “The Storm on the Sea of Galilee”; U.S. artist Mike Campau took on Karl Friedrich Schinkel‘s “Cathedral Towering Over a Town”; Ecuadorian artist Karla Cordova was tasked with recreating Frida Kahlo‘s “The Wounded Table” and French artist Jean-Charles Debroize wrestled with Caravaggio‘s “Saint Matthew and the Angel.”

In the below spot, Patar outlines his creative process, which included using some 236 stock images, including inserting his own image into the piece. It’s a pretty fascinating look at what such digital artists can do with Adobe Stock, as Patar explains how he takes some features from a shot of one person and combines them with another to create the image he wants. “This is a dream project for me, and I hope it inspires other artists with the possibilities of Adobe Stock,” he comments.

While only Patar’s project is featured in the spot, details of the other “Make a Masterpiece” works can be found on the campaign website, including time-lapse videos of their creation and artist bios. 

“No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process,” GS&P associate partner and creative director Will Elliott told Adweek.

Credits:
Client: Adobe Systems
Title of Creative Work: Make a Masterpiece

Ad Agency: Goodby, Silverstein & Partners

Creative
Co-Chairmen: Rich Silverstein and Jeff Goodby
Executive Creative Director: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Jordan Dodson

Production
Director of Graphic Services: Jim King

Account Services
Managing Partner: Robert Riccardi
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Aliza Niewood

Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Natalie Williamson
Jr. Communication Strategist: Chloe Bosmeny
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen