(TrendHunter.com) The top May 2016 interactive ideas showcase a number of events and services that highlight the desire for experience-driven brand interactions.
A recent London re-launch of the global Art of…
“The ultimate goal of this campaign is to reduce the number of stateless children in Malaysia, and to raise awareness on the need for birth registration. Parents need to be aware that children may risk becoming stateless if they are not registered at birth,” said Sharmila Sekaran, President of Voice of the Children, who gave the welcome address at the launch.
“We estimate that there are between 50,000 to 150,000 unregistered children in Malaysia, and this number will continue to grow if nothing is done about it. We hope to continue being able to work
closely with the government to solve this issue, and to give these young ones a future they can look forward to,” she adds.
Dr. Hartini Zainudin, Vice President of Voice of the Children hopes her children will also be brought to light via the campaign. She fears for her adopted daughter who is not a citizen of any country and is deemed stateless. “The fight to give stateless children a country to call home resonates strongly with me, not just as a child activist, but particularly as a mother. Although my daughter has a birth certificate, she is still not a citizen of Malaysia,” explains Zainudin.
One of my favourite ads from Malaysia is Tan Hong Ming is in love , showing that kids don’t know racism like adults do.
Kids see 4 colors and it’s not just 4 colors, they see endless possibilities. That’s how powerful the imagination can be, and that’s what Play-Doh is all about.
Kids see 4 colors and it’s not just 4 colors, they see endless possibilities. That’s how powerful the imagination can be, and that’s what Play-Doh is all about.
Kids see 4 colors and it’s not just 4 colors, they see endless possibilities. That’s how powerful the imagination can be, and that’s what Play-Doh is all about.
Kids see 4 colors and it’s not just 4 colors, they see endless possibilities. That’s how powerful the imagination can be, and that’s what Play-Doh is all about.
Kids see 4 colors and it’s not just 4 colors, they see endless possibilities. That’s how powerful the imagination can be, and that’s what Play-Doh is all about.
Media, Promo, Direct Marketing, Radio, Mobile
RADIO METROPOLE
Meet RMS – Radio Message Service The idea that uses radio broadcasts as text messages readers. In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones.
That’s why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel.
“No one better than the radio, that is side-by-side daily with drivers, to raise this flag” – says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That’s how was born RMS – Radio Message Service. The idea was to use the radio broadcast itself as a text message reader.
The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number.
More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. According to Kertész, the radio station is now studying the possibility of developing the RMS, making it a permanent service for the city.
Advertising Agency:Propeg, Salvador, Brazil
Chief Creative Officer:Emerson Braga
Creative Directors:Fabiano Ribeiro, André Amoedo
Head Of Art:Luiz Celestino
Copywriters:Emerson Braga
Art Director:Luiz Celestino
Account Director:Vitor Barros
Planner Director:Melina romariz
Producer:Juliana Leonelli, Ariana Guerra
Audio Studio:Ritmika Arts
Media:Eder Galindo, Rosana Ramos.
Approval:Mário Kertész, Chico Kertész
Media
Family Matters
“He beats me means he loves me” is a common excuse for domestic violence in Russia. There is no statistics for its victims, no criminal rule. Even witnesses don’t get involved: “Lovers’ tiffs are easily made up again”. According to independent estimates, almost none of them realize that such an attitude causes thousands of deaths each year. From the experience of “Family Matters” psychological aid center, domestic violence victims are rarely capable of solving their problems by themselves.
As a rule, they justify their tormenters or prefer to keep it secret. Thus, it is extremely important to change public opinion and tell people how to behave having spotted signs of domestic violence. BBDO Moscow and the “Family Matters” psychological aid center created a video warning people not to turn their back on a woman being beaten in a family. “Our video is purposely lacking action”, says Kirill Tsytkin, BBDO Moscow copywriter. “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”.
Advertising Agency:BBDO, Moscow, Russia
Film
Volkswagen
Parents are always worried about their children going out at night. This ad portrays parents waiting the coming back of their beloved kid. Some try to spend time watching TV, others wander in their garden, while others simply can’t sleep. Only one couple of parents sleeps quietly in their home, but why ?
Advertising Agency:DDB, Paris, France
Executive Creative Director:Alexander Kalchev
Copywriter:Constance Godard
Art Director:Raphael Ghisalberti
Agency Producer:Corinne Persch
Account Supervisor:Alban Callet, Stephanie Leray, Pierre Schmitt, Delphine Rigaud
Advertisers Supervisor:Thierry Sybord, Ghislain Laffite, Timothée Gazeau, Stéphanie Baron
Prod Compagny:Stink
Director:Nacho Gayan
Sound Production:Kouz
Online, Mobile
wifialarm
Advertising Agency:Grey, Sao Paulo, Brazil
CCO:Rodrigo Jatene
Executive Creative Director:Adriano Matos
Creative Director:Marcelo Bruzzesi
Art Director:Vinicius Silverio, Diogo Mendonça
Copywriter:Fillipi Longuini, Ricardo Barbosa, Marcelo Florentino
Technology:Gabriel Tavares
Project Team:Nathália Beividas, Thais Villela
Production Team:Robinson Silva, George Cruz dos Santos
Rtvc:Nicole Godoy, Mariana Mendes, Natacha Veiga, Ian Inglez
Ceo:Sérgio Prandini
Coo:Marcia Esteves
Digital Production:Núcleo
Industrial Production:Biz&Sys
Image Producer:Edit 2
Director:Rodrigo Fleury
Executive Producer:Daniela Andrade
Production Director:Bruno Maruyama
Director Of Photography:Alê Viana
Film Editing:Felipe Bartorilla, Rodrigo Fleury
Client Services:Marília Raffaeli, Fernanda Costa, Tatiane Dias Ferreira
Postproduction:Eduardo Brandão
Finishing:Felipe Bartorilla, Eduardo Brandão
Sound Production Company:Satelite Audio
Producer:Equipe Satélite
Film
INDIO
Advertising Agency:Montalvo, Mexico City, Mexico
Creative Director:Pepe Montalvo, Agustin Velez, Sergio Díaz-Infante
Art Director:Sergio Díaz-Infante
Copywriter:Agustin Velez
Production House:Whiskey Films
Director:Arturo Pereyra
Producer:Salvador De La Fuente
Dp:Emmanuel “Chivo” Lubezki, Alexis Zabe
Print
Harald Unique
As good as black.
Advertising Agency:McGarryBowen, São Paulo, Brazil
President:Walter Susini
Creative Directors:Cassiano Saldanha, Reginado Correa
Art Director:Marcelo Maeda
Copywriters:Felipe Sato, Rodrigo Mineu
Illustrator:Romeo e Julieta
Print
Harmony
When someone is expecting an epic performance.
Advertising Agency:Fcb, Lisbon, Portugal
Creative Directors:Edson Athayde, Luis Silva Dias
Art Director:Eduardo Tavares
Copywriter:Victor Afonso
Illustrator:Fuze Image
Photographer:Getty Images
Radio
KIA
Advertising Agency:MoMa Advertising, São Paulo, Brazil
Creative Director:Rodolfo Sampaio
Creatives:Guilherme Martins, Fred Ramos
Production Company Spot:Lucha Libre
Producers:Paulinho Corcione, Sérgio Bartolo
Executive Producers:Igor Ferreira, Daniela Celler
Account Directors:Fico Meirelles, Christianne Hasson
Print
Noah’s Ark Creative
Noah’s Ark now at 9 Sowemimo Street, GRA, Ikeja, Lagos.
Advertising Agency:Noah’s Ark, Lagos, Nigeria
Executive Creative Directors:Lanre Adisa, Abolaji Alausa
Associate Creative Director:Maurice Ugwonoh
Art Director:Olumaiye Aladeniji
Copywriter:Abolaji Alausa
3D Illustrator:Olumaiye Aladeniji
Print
Pedigree
Advertising Agency:BBDO, Mexico City, Mexico
Chief Creative Officer:Ariel Soto
Group Creative Director:Pablo Ferrari
Creative Directors:Alberto Pacheco, Erick Flores
Copywriter:Alberto Pacheco
Junior Copywriter:Samantha Moreno
Art Directors:Marco Onofre, Tania Ruiz, Edmundo Suárez
Illustrator:Marco Onofre
Head Of Art:Sindo Ingelmo
Illustration 3D:Estúdio Ícone
Photographer:Sisso Chouela, NT producciones
Retoucher:Diego Salas, NT producciones
Executive Producer:Manuel Rivas
Regional Group Account Director:Andrea Davila
Account Director:Gabriela Morales
Account Supervisor:Gabriel Ramírez
Film
Heineken
Heineken® sponsors more than 1,000 music events worldwide. Our new global music platform #LiveYourMusic will unify all the inspiring work happening around the globe into a distinctive and recognizable point of view.
Advertising Agency:Publicis, Milan, Italy
Creative Directors:Bruno Bertelli, Cristiana Boccassini, Marco Venturelli, Luca Cinquepalmi
Associate Creative Directors:Polina Zabrodskaya, Michele Picci
Art Director:Simone Di Laus
Strategic Planners:James Moore, Moritz Goede
International Group Account Director:Lorenza Montorfano
International Account Supervisor:Jana Uhlarikova
International Account Executive:Dalila Salhi
Agency Executive Producer:Silvia Cattaneo
Production Company:Partizan Midi-Minuit
Director:Antoine Bardout-Jaquet
Executive Producer:Robin Accard
Line Producer:Khalid Tahhar
Editor:Bill Smedley
Print
Mondo Aventura
Advertising Agency:DDB, Bogota, Colombia
CCO:Leo Macias
Creative Director:Marco Muñoz, Daniel Calle
Art Director:Mauricio Cortés, Maryluz Guzmán, Camilo Londoño
Copywriter:Luisa Consuegra, Oscar Mejía, Luis Morales Brome, Juan Pablo Valencia
Print
Play-Doh
Kids see 4 colors and it’s not just 4 colors, they see endless possibilities. That’s how powerful the imagination can be, and that’s what Play-Doh is all about.
Advertising Agency:DDB, Bogota, Colombia
CCO:Leo Macias
Creative Director:Marco Muñoz, Daniel Calle
Art Director:Mauricio Cortés, Maryluz Guzmán
Copywriter:Mauricio Cortés, Luis Morales Brome
Producer:Enrique Ramirez
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