Hasta La Creative!

Ha! This is hilarious. You know those super boring technical video on how mattresses work? How your spine bens and how your sleep gets better depending on how much support you have there or softness there. Yes, they’re boring. The only thing more boring than watching those things must be making them, so I feel for the visualizers and art directors on this job. Dunlopillo and Geometry Global decided to change things up a bit though, they targeted their super boring foam videos to people scrolling through facebook at night in order to put them to sleep. There’s an effective shortcut in getting people to associate your mattress name with sleep. Over 325,000 sleepless Malaysians responded to the campaign.

Dunlopillo is a dream client (pun intended) as they previously created a campaign on that other thing you do in bed with “listen to your mattress” as a date-fixer-upper for couples.

Seven Bucks Productions, co-founded by Dwayne Johnson and Dany Garcia, today announced the launch of a new YouTube Channel, Seven Bucks Digital Studios, to their ever-expanding media footprint. The multi-platform production company has partnered with Studio71, the digital entertainment company and multichannel network of the ProSiebenSat.1 Group, on the venture that will debut in Summer 2016. ‘The Roc’ announced this with a clip on Instagram.

“Other than my family, social media is my strongest relationship and it’s allowed me to connect on a very direct and personal level with fans globally. We’re thrilled to partner with the world-class team at Studio71 to deliver cool, compelling and entertaining content for audiences around the world to enjoy,” said Johnson. “Seven Bucks and Studio71 both share a passion for innovation and excellence. The launch of this channel and the collaboration with Studio71 only strengthens our ability to provide the greatest level of entertainment to our consumers on all media platforms,” added Garcia.

Seven Bucks Digital Studios is a natural extension of Johnson’s expertise and passion for social media platforms and digital content creation. Johnson, who has over 100 million followers across his social handles, will feature his own videos as well as shine a spotlight on Seven Bucks Productions’ projects along with other creators who share his work ethic and drive to inspire, motivate and entertain. The YouTube Channel will deliver monthly collaborations with top digital native talent as well as an action-filled scripted online series.

“Through Seven Bucks Productions, Dwayne Johnson and Dany Garcia have built an entertainment brand that crosses all mediums, and we see this as an organic expansion of Johnson’s huge online presence,” said Dan Weinstein, President, Studio71. “This partnership furthers our mission to work with the best creators to deliver premium content across all platforms, and we can’t wait to launch a YouTube channel that reflects Johnson and everything he and Seven Bucks Productions stand for.”