Print
Instituto Alzheimer Brasil
Advertising Agency:Publicis, Sao Paulo, Brazil
Creative Director:Hugo Rodrigues, Kevin Zung, Henrique Mattos
Art Directors:Diogo Dutra, Tales Lima, Cicero Souza, Leandro Amaral
Copywriters:Giovani Baggio, Ana Mattioni, Pedro Lazera
Photograph:Lumini Fotografia
Sound Production:Satelite Audio
Producer:Rita Vilarim
Media
Tesa
Advertising Agency:FCB, Milan, Italy
Ceo:Pietro Maestri
CCO:Pietro Maestri
Executive Creative Director:Fabio Teodori
Associate Creative Director:Gianluca Belmonte
Art Director:Fabio Mazzucchelli
Copywriter:Michele Vicari
Strategic Planner:Paolo Costella
Account Director:Claudia Moscato
Account Manager:Ilaria Vita
AV Production Manager:Cristina Nardi
Print Production Manager:Nicoletta Prada
Production Company:STUDIO CATTELAN
Case Film Director:Marco Mulas
FOTOGRAFIA:Stefano Cattelan
Scenografo:Sergio Alfredini
Producer:LULE PRODUCTION
Editor:Gabriele Fonseca
Media, Direct Marketing
Peta
Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
PR, Online
Burger King Italy
Advertising Agency:The Big Now, Milan, Italy
Executive Creative Director:Stefano Morelli
Art Director:Alessandro Bigi, Davide Bodano, Giacomo Putignano
Copywriter:Paolo Platania, Tania Loschi, Jacob Salmona Arcari
Production Company:TapelessFilm
Director:Beppe Tufarolo
Film
Support to Life
Syrian Civil War is one of the biggest humanitarian crises of our time. Since the beginning of the war, millions of Syrian people have left their homeland, becoming refugees. For them, the escape route is as tragic as the war itself.
The final destination is Europe; the dream is an honourable life. But, we all know that it is not an easy dream to achieve. More than 4000 Syrian refugees have died trying to cross the Mediterranean. Many more Syrians continue to start out this deadly journey everyday. As Support to Life, an international humanitarian aid agency, we want to bring worldwide attention to this issue.
By expanding our refugee support program, we aim to provide a better life for more refugees. In order to achieve this, we started a partnership with TBWAISTANBUL. In memory of thousands of refugees who lost their lives trying to cross the sea, we created a sea cemetery. Once in place, The Sea Cemetery installation was filmed and the video has been published on the Internet to reach as many people as possible.
The video forwards the viewers directly to theseacemetery.com, where they can learn more about the refugee crises and take action. With The Sea Cemetery, we call everybody to support refugees who only dream of an honourable life. The more people respond to our campaign, the less this sea cemetery will grow. And, even if it’s just a drop in the ocean, it’s a support to life.
Advertising Agency:TbwaIstanbul, Turkey
Creative Director:Ilkay Gurpinar, Volkan Karakasoglu
Art Director:Ozge Guven, Ahmet ülkü, EVREN OZBOZDAGLI
Copywriter:ESER YAZICI, Alpan Esen, Cem Cetin
Outdoor, Print
Procaps Laboratorios
Advertising Agency:Harold Zea & Asociados, Bogota, Colombia
Creative Director:Eduardo Angel, Camilo Urrutia, Jhon Meza
Art Director:Julián Cortés
Artist 3D:Jeisson Maldonado
Copywriter:Eduardo Angel
Illustrator:Jaime Pullas
(TrendHunter.com) These examples of healthy label branding range from infographic juice labels to reactive food stickers that help to successfully determine whether produce, meat or other food items are spoiled or…
Droga5 promoted Colm Murphy and Harry Román-Torres to roles as co-heads of the agency’s strategy department as former head of strategy Chet Gulland announced his plans to depart for a new (undisclosed) venture at the end of the month. Murphy and Román-Torres join now chief strategy officer Jonny Bauer, head of communications strategy Colleen Leddy and head of data strategy Andrew Tully atop the department.
“We are excited to double down on leadership with two of the kindest, most creative and capable people in the industry. Together with Colleen and Andrew, Colm and Harry will continue to build and grow the influence of our 70-plus-strong Strategy team,” said Bauer.
Gulland has served as Droga5’s head of strategy since September of 2014. He originally joined the agency as strategy director in January of 2009, leading strategy on brands including Puma, Rhapsody, Unilever, Activision, as well as on new business. He left briefly nearly two years later to serve as head of strategy at The Barbarian Group for a year and a half and returned as head of digital strategy in June of 2012. Prior to joining Droga5 in 2009, he served in senior strategy roles with Next Great Thing and Anomaly.
“It is always tough when the good ones go, but we respect that, after six years, he has the urge to stretch his legs. Chet is family. We will miss him greatly and wish him every success in his next venture,” Bauer added.
After joining Droga5 as a strategy director in June of 2014, Murphy was promoted to group strategy director the following May. Before joining Droga5, he spent over three and a half years as planning director with JWT New York, working on global accounts including Puma and Rolex. He originally joined JWT as an analyst with JWT London in June of 2005 and became a planner in 2007.
Román-Torres originally joined Droga5 as a senior strategist in October of 2008, serving as lead planner on Hennessy/LVMH, Suave/Unilever, UNICEF TAP, WindMade, Activision, and Tracfone/Net10, while also working on new business. He left the agency to become director of strategy at Leo Burnett New York in early 2012, followed by a brief stint as insights leader at Google Primer, before returning to Droga5 as group strategy director in early 2015. Before his first stint with the agency, he spent nearly two years as a planner with Taxi NYC, and two years as a junior planner with The Cartel Group before that.
No Spoilers Talk Show #28, nova edição do podcast do Spoilers, os colunistas Denis Pacheco, Fernanda Sgroglia, Leticia Arcoverde e Sylvia Ferrari se reuniram para falar sobre quando a TV nos pega de surpresa. Algumas séries estão sempre tentando surpreender o espectador de alguma forma, seja revelando algo que estava escondido, criando um grande acontecimento repentino que muda completamente a trama ou […]
> LEIA MAIS: Spoilers Talk Show #28 – Plot twist!
Post originalmente publicado no B9
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The company joins other powerful players like Facebook and PayPal in taking a stand on social and political issues, but deepens concerns about overreach.
BBDO launched a new spot for French vodka brand Grey Goose called “La Pursuit,” marking the latest addition to its ongoing “Fly Beyond” campaign.
In this case, the 90-second spot illustrates the tagline with a ride on a grey dirigible. A group of young men and women take a trip to a field to board the obscure aviation machine and continue going to great lengths to chill a bottle of Grey Goose and watch a film in the sky.
While “La Pursuit” does contain some luxury alcohol brand category trappings, it’s also a memorable, visually inventive illustration of the brand’s tagline and overall philosophy using a fantastical premise. Small nods to the brand throughout come courtesy of the group of friends spotting a goose flying by, with the flight machine itself meant to evoke the brand, and are managed fairly tastefully. Then, of course, there’s the requisite shot of the chilling bottle, which somehow doesn’t feel too forced either.
A 60-second version of the spot debuted on NBC’s Blindspot and will also run during primetime programming including the NBA Playoffs, the Billboard Music Awards, Quantico and Saturday Night Live. Supporting the broadcast efffort are OOH and print components featuring the brand’s signature summer cocktail, Le Grand Fizz, as well as digital and social elements.
” ‘Fly Beyond’ is a timeless platform,” BBDO Worldwide CCO David Lubars told Adweek. “Our job was to make it relevant for what’s happening today. In the end, you want people looking at every part of the campaign thinking, ‘I want to be part of that.’ “
CREDITS
Client: Bacardi
Agency: BBDO New York
Title: LA PURSUIT
Bacardi USA Inc.
Head of Creative Excellence: Zara Mirza
CMO North America – Mauricio Vergara
Grey Goose NAM Creative Excellence Director: Olivia Legere
Grey Goose NAM Creative Excellence Manager: Nadia Malik
Grey Goose Global VP – Tom Swift
BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Creative Director: Cesar Finamori
Creative Director: Alessandro Fruscella
Creative Director: Bart Mol
Creative Director: Pol Hoenderboom
Senior Project Manager: Noreen Masih
Senior Acct Director: Justin Zerrenner
Acct Manager: Nicole Elfstrom
Asst Acct Executive: Samantha Lieberman
Group Director, Behavioral Planning: Gordon Mclean
Director of Integrated Production: Dave Rolfe
Global Executive Producer: Angelo Ferrugia
Director of Music – Rani Vaz
Director of Production Services: Jessica Nugent
Production Coordinator: Christiana Coleman
Director of Business Affairs: Bernadette Naughten
Business Affairs Manager: Shelly Bloch
Production: MJZ
Director: Steve Ayson
Director of Photography: Robert Elswit
Production Designer: Ernesto Molina y Vedia
Line Producer: Mark Hall
President: David Zander
Executive Producer: Emma Wilkcockson
Head of Production: Janet Nowosad
Local Production / Argentina
Production Service Company: Labhouse
Producer: Natalia Mussolana
Production Manager: Vanessa Ballarini
Editorial: Final Cut Editorial
Editor: Rick Russell
Editor: Ryan Beck
Asst Editor: Lucy Berry
Executive Producer (UK): Michelle Corney
Producer (UK): Frankie Elster
Executive Producer (NY): Sarah Roebuck
Head of Production (NY): Jen Sienkwicz
VFX and Color: The Mill- NY
Executive Producer: Rachael Trillo
Senior Producer: Eliana Carranza-Pitcher
Production Coordinator: Casey Sincic
VFX Shoot Supervisors: Corey Brown, Andres Eguiguren
VFX CD and 2D lead: Corey Brown
2D Artists: Andre Vidal, Ilia Mokhtareizadeh, Nick Tanner, Gavin Wellsman, Jamie Scott, Dae Yoon Kang
3D Lead: Andres Eguiguren
3D Artists: Carlos Nieto, Eric Lane, Ivan E Joy, Laurent Giaume, Rachel Start, Xuan Seifert, Nick Couret-Chailloux, Justin Diamond, Jeff Lopez
Colorist: Fergus McCall
Audio: Soundtree Music Limited
Producer- Jay James
Composer: Nick Foster for Soundtree Music Limited
Sound Design: MachineHead
Designer: Stephen Dewey
Mix: Heard City
Engineer: Keith Reynaud / Phil Loeb
Several executive-level changes have occurred at McCann Worldgroup’s digital shop MRM//McCann, most prominently the departure of CEO Michael McLaren.
From an agency spokesperson:
“Michael McLaren has decided to leave MRM//McCann, where he served as CEO, to pursue other opportunities. We thank Michael for his commitment and years of dedicated service to the agency. We wish him much personal success. In the interim, Bill Kolb, President, Diversified Agencies, McCann Worldgroup, will oversee Michael’s responsibilities.”
McLaren was promoted from his role as president of MRM to replace Kolb just over two years ago as the latter moved into a broader chairman/CEO role and eventually got promoted to his current position at the larger McCann Worldgroup in January.
In addition to McLaren’s departure, there will be more changes in the shop’s New York headquarters. The spokesperson writes, “MRM//McCann is making some adjustments in staffing levels and capabilities in its New York office to best service and deliver excellence to our clients.” Regarding the thinking behind the move: “With a presence in multiple hubs across the U.S. we regularly evaluate all our resources to make certain we are strategically positioned and organized for the best possibility of growth, and to ensure we align our needs to the marketplace.”
This shift follows our March report on Verizon’s decision to consolidate the digital portion of its FiOS business with Rauxa. It was the latest such shift from the perpetually evolving client, which had previously moved FiOS creative duties from mcgarrybowen to McCann New York without a review and sent a larger share of digital work for its main brand business to R/GA.
Tipsters tell us that several other executives including the head of client services have already left the agency. The McCann spokesperson declined to elaborate on departures beyond McLaren’s but added, “Some good people will be leaving us and we are working with them to ensure the smoothest transition possible.”
Other recent client consolidation moves have favored the McCann organization. Earlier this month, MasterCard confirmed that it had moved more of its digital and social media work to the dedicated agency McCann XBC at the expense of R/GA and VaynerMedia, respectively.
(TrendHunter.com) Crafted from spruce wood and offering a touch of modern design, the Traverse ‘POLIGON’ animal trophies create a decorative touch that can be implemented into any space. Designed by…
But I do feel as though it should come with a warning: If at any point during the lime ritual things start to get a little too hyper loud and you are hallucinating and you hear the sound of helicopters that aren’t there, you can either lie down or move to the safe space tent. Just breathe slowly. It will pass. And soon the drowsy guitars will appear and you’ll come to your senses and you’ll be where you should be: Back on the beach with Corona.
This May, PIRCH will open a 32,000 sq. ft., three-floor, showroom on the corner of Broome and Lafayette. PIRCH, for those who don’t know, is a luxury appliance retailer that allows you to try out the products in store, creating an experience for the shopper that is unlike any other. Believe me, I’d be way more inclined to buy a Miele oven and dishwasher if I could make dinner and do the washing up as a trial run. Actually that’s not true. When I was doing post-production at my last gig, the production company had a Miele dishwasher I was contemplating on stealing. But I digress.
O Google liberou hoje um novo aplicativo para iOS que pode economizar bastante tempo. Trata-se de um teclado chamado Gboard e que facilita a pesquisa de itens, o que acaba com a necessidade de trocar de apps e copiar informações de uma para outra. Veja acima o vídeo explicando como ele funciona. Uma das vantagens […]
> LEIA MAIS: Teclado do Google para iPhone facilita busca de endereços e gifs
Post originalmente publicado no B9
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No, it doesn’t make sense, but frankly I’m used to that when it comes to Häagen-Dazs, who uses the ä just because it looks cool, and used to have a map of Sweden on the packaging with “Oslo” as the capitol. That Häagen-Dazs is utterly clueless when it comes to anything but ice-cream is fine by me, because their coffee flavour is divine. In fact, I’m surprised they haven’t run a campaign on “we know nothing but ice-cream” yet, it seems to work so well with their name and early quirks.
Also, just so you know, Häagen-Dazs, “Äh” in Swedish means “whatever” – your tagline really reads like whatever to me. The new “Äah” campaign is from JWT New York.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
