Category: Beyond Madison Avenue
Summary: Calvin Klein has unrepentantly defended its #MyCalvin photoshoot which featured an upskirt image of a model.
A large number of viewers declared the photoshoot, which urged Instagram users to‘Take a peek’ up model Klara Kristin’s dress (pictured above on the right), as “misogynist”, bringing the campaign into the media limelight.
(TrendHunter.com) With new products such as cooperation-promoting board games and inclusive male dolls, the May 2016 kids trends reveal a new emphasis on friendship and inclusivity. It seems that brands are not only…
Virgin Atlantic’s new digital and outdoor campaign will use Twitter messages made by members of the public up to five years ago.
To promote the core range of Tuborg brands, Danish Brewery Tuborg has launched a nationwide beer lottery. The center of the show is a special built lottery machine, with ice cold beer cans in stead of lottery balls. To walk away with the cash prize you need a lottery ticket with the right combination of 6 beers. Every Tuborg sold in the campaign period gives access to a ticket. The draw is hosted by an original Tuborg draft horse, commented by legendary Danish sports commentator Svend Gehrs and airs on prime time tv every Friday in May.
Print
Smart
Make room for a smart world.
Advertising Agency:Moma, São Paulo, Brazil
Creative Director:Rodolfo Sampaio
Art Director:Pedro Vargens
Copywriters:Danilo Maia, Lucas Ribeiro
Illustrator:Pedro Vargens
Outdoor, Print
Save The Children
Advertising Agency:Sparkling, Mexico City., Mexico
Creative Director:Rafa Barthaburu, Esteban Sacco, Daniel De Leon
Art Director:Rafa Betancourt, Karina Espinosa, Holympia Villareal
Copywriter:Miguel Pahua, Luis Campos.
Photographer:Ale Burset
Digital Artist:Diego Speroni, Mauricio Cifuentes
Print
Nutricia
Multicomplex nutrition for babies’ support.
Advertising Agency:FCB Almaty, Kazakhstan
Creative Director:Kostantin Sobol
Art Director:Sergey Starykh, Sergey Bisenbayev
Copywriter:Dauren Shubayev
Media, PR
Abrace
Advertising Agency:Fields 360, Brasília, Brazil
Print
Santa Casa De Misericordia De Sao Paulo
An artery can separate you forever. Have your heart checked.
Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rui Branquinho
Art Director:Thiago de Melo
Copywriter:Rodrigo Mendonça
Head Of Art:Felipe Pavani
Account Director:Heloisa Guimarães
Illustrator:Rodolfo Martins, Feppa Rodrigues, Platinum
Art Buyer:Monica Beretta, Stephanie Wang
Media:Gustavo Gaion, Marcello Bolla
The spot shows hordes of British football fans crossing the Channel to cheer on England’s national team as they prepare to take on their rivals at Euro 2016. Joining them on their journey to France are three of England’s most talked about football stars.
Online banners don’t have to suck or wreck nerves anymore. This one for Wien Energie – Austria’s largest energy supplier – extends the battery life of mobile devices. With the latest HTML5 technology the banner first warns users that energy runs low and then switches into a power save mode of the website.
Print
BMW
Advertising Agency:Fcb Cape Town, South Africa
Creative Director:Mike Barnwell
Art Director:Brendon Barnard
Copywriter:David Bassett
Retouchers:Ferial Walters, Olivia Stephan, Brendon Barnard
Direct Marketing
Pakendikeskus
Advertising Agency:Tabasco, Tallin, Estonia
Creative Director:Indrek Viiderfeld
Copywriter:Alvar Lonks
Art Director:Kerstin Raidma
Film
DBA
Advertising Agency:Robert/Boisen & Like-Minded, Copenhagen, Denmark
Strategist:Soren Christensen
Creative Director:Heinrich Vejlgaard
Art Director:René Sohn Kammersgaard
Account Manager:Gitte Andersen
Film Production:Gobsmack Productions
Producer:Christina Bostofte Erritzoe
Production:Cille Silverwood-Cope
Director:Peter Harton
DoP:Laust Trier Mørk
Editor:Ole Krogstad
Grader:Mike Bothe
Visual Effects:Magnus Sveinn Jonsson
Sound Design:Ole Krogstad
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