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Brilla
Brilla is a pre-approved credit that the users of Gases de Occidente can use to finance home improvements, appliances and electronics and pay them easily with their gas bill.
Advertising Agency:REINV3NT Publicidad, Cali, Colombia
Creative Director:Carlos Guerra
Art Director:Oscar Perdomo
Copywriters:Alejandro Serrano, Daniel Triana
Illustrator:Oscar Perdomo
Print
Fiat
For those who hate going twice.
Advertising Agency:Leo Burnett Frankfurt, Germany
Creative Directors:Daniela Ewald, Joerg Hoffmann
Art Directors:Hugo Moura, Till Rothweiler
Copywriter:Andreas Daum
Photographer:Miro Minarovich
Print
Cologne Zoo
Advertising Agency:Preuss und Preuss, Berlin, Germany
Creative Director:Michael Preuss
Copywriter:Johannes Keil
Art Director:Stephen Overmeyer
Illustrator:Paolo Giannini
Consultant:Franka Eberlein, Lucas Gautier
Film
Opção Brazil
After a period of bonanza during which Brazil was regarded as a country that was on the right path to grow, either economically and politically, the country is now facing a serious crisis. Several corruption scandals resulted in Brazil’s worst crisis in the last 20 years. There is now a widespread mood of pessimism. Every newspapers, magazines and websites have negative stories on its headlines. Opção Brasil is an image bank with exclusively Brazilian pictures and noticed a chance to produce a funny film amidst such a negative environment. It presents a number of reasons that Brazilians have to be depressed nowadays and concludes: want to find a happy Brazilian? Better search our pictures.
Advertising Agency:Moma Propaganda, Sao Paulo, Brazil
Creative Director:Rodolfo Sampaio
Art Director:Guilherme Martins
Copywriter:Rodolfo Sampaio, Rafael de Miranda
Production Company:Kombat Films
Director:Gabriel Mattar
Sound Company:Sonido
Outdoor, PR
Shopping Iguatemi Ceará
Advertising Agency:Bolero, Fortaleza, Brazil
Creative Director:André Mota
Art Director:Thomaz Fernandes
Copywriter:Daniel Moreira, Thomaz Costa
Additional Credits:Account Director: Jamille Aquino, Agency Producer: Thiago Leôncio, Account Executive: Diego Al
Print
Frankfurt Zoological Society
The amount of statues already outnumbers their living relatives. Help us preserve wild animals and their natural habitat: fzs.org
Advertising Agency:Leo Burnett Frankfurt, Germany
Creative Director:Hans-Juergen Kaemmerer
Art Directors:Christopher Bueers, David Apel
Copywriter:Florian Fehre
Photography:Getty Images, Gorka Aranzabal
Modelling:Johannes Brus, Patric Rottenecker
Outdoor, Print
Danone
Mexico is a country where gastronomy plays a very important role. Spicy food is part of our culture in more than one way. Even our language is full of emotional connotations related to stomach sensations. Terms like “hot spicy” (enchilado o ardido) are used to describe how people feel when things go wrong. We took advantage of some characters who are famous for being unhappy for any reason.
Advertising Agency:Y&R, Mexico City, Mexico
Ceo:Hector Fernandez
Creative Vp:Saúl Escobar
General Creative Director:Karla Santa Anna
Creative Director:Fernando Carrera
Associate Creative Director:Luis Arce
Art Director:Arturo Bautista, Roberto Cuevas, Diego Servín, Osmani Contreras
Copywriter:Dulce Lozano
Photographer:Diego Arrigoni
Online, Mobile
A.M.A Milano Alzheimer
This idea came from the symptoms of the disease: Alzheimer’s causes serious dysfunction of the memory, with patients suffering forgetfulness and repeating utterances or concepts over and over again. To invite people to donate 5/1000ths of their income to A.M.A. we chose a medium that, like Alzheimer’s patients, repeats itself ad infinitum, the animated GIF. In this case the patient keeps asking us to make a donation to the association.
Advertising Agency:JWT, Milan, Italy
Executive Creative Director:Enrico Dorizza, Sergio Rodriguez
Vice ECD:Paolo Cesano
Art Director:Pietro Lorusso
Copywriter:Totò Li vecchi
Production Company:Akita Film
To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right from where they’re standing.
The Android-based billboard, created with OutFront Media, uses the Google Maps API and JetBlue’s active flight schedule to produce driving and flight data in real time. Whenever people see a special hashtag, the first person to tweet it with the JetBlue Twitter handle can score a voucher for a round-trip flight.
Filmes assustam, contos dão calafrios… e os video games? Adriano Brandão e Danilo Silvestre tentam descobrir se jogos também são capazes de transmitir o mais humano dos sentimentos: o medo. O gênero do terror é viável nos video games? Jogos antigos conseguem criar atmosferas de horror convincentes ou foi necessário esperar até surgirem consoles com maiores capacidades gráficas e sonoras? O terror está […]
> LEIA MAIS: Pouco Pixel 46 – Casa da árvore do terror
Post originalmente publicado no B9
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