May
16
Pink Ribbon Pakistan "The Pink bra" (2016) 2:14 (UAE)
Posted in: UncategorizedNot only is there little awareness about breast cancer in Pakistan among the poorest in the country but women aren’t allowed to speak openly about it. It is a cultural taboo for women to be treated for breast related issues. As a result, their silence cost 40,000 people their lives last year. To circumvent this, Tonic International Dubai created the Pink Bra, a smart bra if you would, that encourages women to self-test and can also detect breast cancer early. Really neat idea.
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