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Every 7 minutes a woman reports abuse in Brazil. So how do we let people know that shocking reality? On International Women’s Day, we turned real reports of women who suffered abuse into tweets, and then we posted them every 7 minutes, for 24 hours. During the campaign, we encouraged more women to finally share their stories, and inspired people to think differently about International Woman’s Day.

Advertising Agency:FCB, Sao Paulo, Brazil
Chief Creative Officer:Joanna Monteiro
Creative Director:Fabio Simões “Simon”
Art Director:Henrique Ferreira e Victor Yves
Copywriter:Mario Morais
Additional Credits:Mauro Silveira, Cris Pereira, Anna Santana, Juliana Peralta, Renato Coelho, Rapha Barreto, Frederico Steinhoff, Lucia Abreu, Flavio Pestana, Marcelo Moraes e Marcela Dalla Torre

In the latest move stemming from its late 2014 win in the global Infiniti review, CP+B has hired Rob Palmer and Mike McCommon as creative directors on the account in Los Angeles.

This announcement follows the February hiring of Steve Clarke to lead the business as ECD (along with Bo Deng, who is running creative in Hong Kon) and the subsequent decision to move global creative work for Infiniti to CP+B Los Angeles in order to be closer to the client’s Infiniti Design Center.

Palmer–who has worked as a CD at W+K, BBDO, TBWA, GS&P and Razorfish, most recently spent 18 months as ECD at Doner Los Angeles before leaving to go client-side as COO/CMO of Fuhu, a “technology company for kids and families.” (CP+B vet Jason Gaboriau later took that role.) He left after just over 18 months in April when the company promoted its current COO from within; Fuhu does not seem to have an acting CMO at this time.

McCommon co-founded Portland’s Mutt Industries nearly 8 years ago and served as ECD there, creating work for such clients as Nike, Ford, Mello Yello, the L.A. Dodgers and Sony Playstation. Previous agency roles include those of copywriter at Tool, Publicis and GS&P along with two stints at W+K Portland, where he ultimately held the creative director role, worked on Nike and EA and led the winning Heineken U.S. pitch.

Palmer and McCommon both report to Clarke, who in turn reports to recently promoted chief creative officer Kevin Jones.

Jones says, “The CP+B LA office has some great momentum, most recently with the addition of the Infiniti global account. We feel very lucky to be able to tap such notable creative talents as Rob and Mike to help us out with such a high-profile account.”

The news made us recall the “did they or didn’t they” dance that went on for a frankly exhausting six weeks back in 2014 long after everyone realized that Crispin had won the Infiniti review.

On a side note, CP+B also recently won Jose Cuervo for a second time–according to sources who know–after McCann resigned the business.

Série retorna no dia 13 de julho nos Estados Unidos

> LEIA MAIS: Assista ao trailer da segunda temporada de “Mr. Robot”

Post originalmente publicado no B9
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In what looks like the last chapter of the fallout over the “Ghetto Day” email controversy, the Detroit offices of Campbell Ewald went through a round of downsizing earlier this month and last month.

The move was directly related to the losses of U.S. Navy and USAA, which cancelled its contract with Campbell Ewald right before parent company IPG fired C-E chief executive officerJim Palmer. At the time, USAA told us that it would be “searching for a new agency that aligns with USAA’s culture and core values.”

That agency was MullenLowe, which opened a new San Antonio office to handle the business.

The official statement from a Campbell Ewald spokesperson:

“As part of a restructuring, we have had to lay off some of our staff. Though we worked to minimize layoffs we sadly could not forestall all. While headcount at the Los Angeles and New York offices has grown, the USAA dedicated office in San Antonio was obviously affected and the loss of the Navy account has contributed to some layoffs in Detroit.”

The Navy loss occurred almost exactly one year ago when the account went to Y&R, but the winning agency only recently began working on the business due to an ongoing series of appeals filed by Campbell Ewald lawyers. Last month Y&R announced plans to open a 50-person office in Memphis to handle the account after the dispute was resolved by the court system.

It’s unclear at this time exactly how many staffers were let go, though we hear that the layoffs began in April and continued through last week. We also hear that a few members of the team that handled USAA for Campbell Ewald have moved to MullenLowe to work on the business; according to our sources, the total number is in the single digits.

Very little information about MullenLowe San Antonio exists online, though the group’s website does currently include a blank listing under the URL “lowe-campbell-ewald-san-antonio.”

The news follows the April promotions of Kevin Wertz to replace Palmer as CEO and Jo Shoesmith to replace outgoing chief creative officer Mark Simon as Campbell Ewald’s first-ever female CCO. In an internal memo, Wertz called the promotions “a new chapter in Campbell Ewald’s history.”

We reached out to MullenLowe for more information on USAA and the San Antonio office but have yet to receive a response.