May
25
Snickers: Scream
Posted in: Uncategorized
May
25
Astronomical Clock Designs – The Cosmos Clock Combines Mood Lighting with an Unusual Time Concept (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Designed by Jay Hyun Kim, the Cosmos clock concept is both visually stunning and conceptually unique.
The Cosmos clock contains a full map of the northern hemisphere and users can search for and…
May
25
Portable Toothpaste Pods – Poppits' Eco-Friendly Soft Gel Pods Do Away with Plastic Tubes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) As an alternative to traditional packages of toothpaste tube that may be difficult to recycle and squeeze the last remnants out of, Poppits developed a new toothpaste packaging system.
Poppits&#…
May
25
Unusual Baby Photography – Jocelyn Conway Captures Newborns in Molds of Mother's Pregnant Bellies (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) When a person thinks of baby photography, Anne Geddes’ work often comes to mind; but perhaps Jocelyn Conway, a photographer hailing from the United Kingdom, will soon be a household name in…
May
25
Sculptural Chocolate Printers – The 'XOCO' 3D Printer Uses Chocolate as Ink (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) ‘XOCO’ is the name of an inventive 3D printer from the Michiel Cornelissen Ontwerp design studio, which uses chocolate in place of traditional printing filaments or inks.
Using the 3D…
May
25
AntiCast 236 – O Impeachment e o Governo Temer
Posted in: Uncategorized
Olá, antidesigners e brainstormers! Neste episódio, Ivan Mizanzuk, Zamiliano (Fala Zamiliano), João Carvalho (Decrépitos) e Marcos Marinho continuam a conversa sobre o Impeachment da onde pararam no 231: teve Dilma assinando coisa pra cacete, teve Eduardo Cunha afastado, teve Waldir Maranhão, depois não teve mais, daí teve Collor falando no Senado, daí Satã Temer assumiu, […]
> LEIA MAIS: AntiCast 236 – O Impeachment e o Governo Temer
Post originalmente publicado no B9
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May
25
Vídeo do Reclame Aqui com jantar de executivos foi feito com atores, diz site
Posted in: Uncategorized
Ah, o mundo da publicidade. Por mais que queiramos acreditar que algo nele seja verdade, algumas vezes o pé fica atrás e a desconfiança impera. E quem desconfiou do vídeo do jantar do Reclame Aqui com executivos de empresas, no final das contas pode estar certo. Segundo o site Guia dos Curiosos, de autoria do […]
> LEIA MAIS: Vídeo do Reclame Aqui com jantar de executivos foi feito com atores, diz site
Post originalmente publicado no B9
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May
25
Paramount Plays Leading Role in Battle Over Viacom
Posted in: UncategorizedThe film and TV studio’s fate could affect the future of Sumner Redstone’s $40 billion entertainment empire.
May
25
ELeague Adapts TV to the Gaming Sensibility
Posted in: UncategorizedIf all goes as planned, ELeague on TBS will be TV created in the image of successful online e-sports, rather than the other way around
May
25
Greenpeace: No To TTIP
Posted in: UncategorizedPrint
Greenpeace
If the US and the European Union sign the Transatlantic Trade and Investment Partnership, it will be the multinationals and their interests pulling the strings.
Advertising Agency:Kitchen, Madrid, Spain
Executive Creative Director:Iñaki Bendito
Creative Director:Yeray de Taburiente Cerpa, Gema Arias
Art Director:Zoe Barceló
Copywriter:Gema Arias
Account Executive:María Casado
Account Director:Jaime Outerelo
Digital Artist:Alberto Escudero
May
25
Special Dog: He knows too much
Posted in: Uncategorized
Film
Special Dog
Advertising Agency:DM9DDB, São Paulo, Brazil
Chief Creative Officer:Arício Fortes
Executive Creative Director:Paulo Coelho
Creative Directors:Gonzalo Ricca, Carlos Schleder, Adriano Alarcon
Art Diretor:Rafael Segri
Copywriter:Filipe Medici
Production Company:Bossa Nova
Director:Livia Gama
Sound:A9 Audio
May
25
Fabogesic: Moving, Break up
Posted in: Uncategorized
Film
Fabogesic
Advertising Agency:JWT, Buenos Aires, Argentina
General Creative Directors:Anita Ríos, Sebastian Castaneda
Creative Directors:Yago Fandino, Mathias Harbek
Copywriter:Nicolas Iampolsky
Art Director:Adrían Gambaretto
Head Of Production:Cosme Argerich
Account Director:Ariel Traverso
Account Executive:Romina Mele
Account Assistant:Gustavo Ierardo
Advertiser supervisors:Lorena Ambrosino, Griselda Aguirre, Diego Aguilar, Ana Paludi
Production House:Nunchaku
Director:Seba Schor
Photography Director:Juan Maglione
Executive Producer:Claudio Pastorino
Producer:Lula Meliche
Post Production House:La Posta
Color:Alejandro Armaleo
Sound Design:Porta Studio
Music:Rifle
May
25
Microsoft Surface Pro 4: Real Time Posture Scanner
Posted in: Uncategorized
Media, Outdoor, PR
Microsoft
We placed a real time-posture scanner (and a professional naprapath) in the down town business district of Stockholm. To get stressed out, high performing, mobile workers to stop and think. To learn them how to carry right and light with Surface.
Advertising Agency:JWM, Stockholm, Sweden
Account Director:Björn Mellstrand
Executive Creative Director:Joakim Karlsson
Creative Director:Anders Pålsson
Project Manager:Thomas Hansen
Junior PRSpecialist:Shira Cohen
Production Company:Makeriet
Producer:Petter Selvehed
Production Manager:Ville Olin
Photographer:Edvard Lenander
May
25
JCDecaux: Sends out the worst mailing ever in the history of direct mail
Posted in: Uncategorized
Promo, Direct Marketing
JCDecaux
This year, JCDecaux, well-known for their 2m2 billboards, caused a bit of a stir amongst advertisers. JCDecaux sent out a direct mail to tell them about their outdoor opportunities. Every advertiser received a miniature 2m2 billboard featuring one of its own ads.
Thoughtful. Except they made a huge mistake, one you’d never want to make with your clients. JCDecaux had confused their biggest clients’ products with those of their biggest competitor. Nike received a miniature 2m2 billboard for their Nike Stan Smith. Dior for their Dior No5, Apple for their Apple Xperia, etc. This obviously caused a strong reaction amongst the marketing directors.
As a major advertiser, there’s nothing as frustrating as being confused with your closest competitor. And no one understands this frustration better than JCDecaux. Why? Because they experience it every day. Most advertisers think that that they should go to JCDecaux’s biggest competitor for other formats.
This is certainly a mistake. Because JCDecaux also offers larger formats. JCDecaux apologised for their intentional error in an accompanying letter. “We are sorry we have intentionally mistaken you for a competitor. We just wanted to let you know how we feel every day. But we assure you that if you choose our networks for your next campaign, it would not be a mistake.“
The most erroneous mailing ever later turned out to be the right one. Because demand for larger formats rose by 15%, which means that their larger formats are 100% sold out for the next six months.
Advertising Agency:BBDO, Brussels, Belgium
Creative Director:Arnaud Pitz & Sebastien De Valck
Associate Creative Director:Klaartje Galle
Creative Team:Toon Vanpoucke & Morgane Choppinet
Account Supervisor:Isabel Peeters
Account Manager:Marleen Depreter
Strategic Planner:Tom Vingerhoets, Jan Van Brakel
Advertiser Supervisor:Veerle Colin
May
25
Aqua Carpatica: The Purity Test
Posted in: Uncategorized
Media, Promo, Direct Marketing, Online
Aqua Carpatica
Nitrates are an invisible threat in the water we drink, caused by intensive farming which uses tons of chemical fertilizers. To show the level of Nitrates in the drinking water, the water brand Aqua Carpatica created The Purity Test. This is a little paper strip which tells the Nitrate content when dipped in water. In online, users were encouraged to take the cause even further: test the water they drank – whether lake water, tap or spring water – and then share the results on the Nitrate map, for everyone to see.
Advertising Agency:Cohn&Jansen JWT, Bucharest, Romania
Creative Director:Andrei Cohn
Deputy Creative Director:Alex Negoescu
Account Director:Arina Stoenica
Client Service Director:Ruxandra Savulescu, Ina Simion
Head Of Digital & Strategic Planner:Monica Radulescu
Senior Strategic Planner:Raluca Iacob
Online Project Manager:Raluca Diaconu
Senior Web Designer:Cosmin Nicola
Account Executive:Oana McGinley
May
25
Unileste Zika Virus: Bottle, Vase
Posted in: UncategorizedPrint
Unileste
Zika virus. If we don’t take care, it will be everywhere.
Advertising Agency:Oriente Comunicacao, Brazil
Creative Director:Rodrigo Viana
Art Director:Phellippe Samarone, Fúlvio Corrêa
Copywriter:Juliano Torres
Illustrator:Phellippe Samarone
Photographer:Pedro Gravatá
May
25
Canon: Anyone can be a star
Posted in: UncategorizedPrint
Canon
Anyone can be a star in front of the right camera.
Advertising Agency:Ogilvy & Mather, Tokyo, Japan
Chief Creative Officer:Ajab Samrai
Executive Creative Director:Ajab Samrai
Creative Director: Ajab Samrai
Copywriter:Federico García
Art Directors:Ajab Samrai, Mauricio Cifuentes
Photographer:Ale Burset
Retoucher:Diego Speroni
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