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Motorola
It only takes one letter.
Advertising Agency:F.Biz, Sao Paulo, Brazil
Chief Creative Officer:Guilherme Jahara
Creative Director:Marcelo Torma, Marcelo Siqueira, Fábio Astolpho
Art Director:André Batista, Guilherme Jahara
Copywriter:Guigo Oliva
Illustrator:Gabriel Bueno
Outdoor, Print
Ford
Advertising Agency:Blue Hive, Buenos Aires, Argentina
General Creative Director:Tony Waissmann
Creative Director:Sebastian Fulgencio
Art Director:Sebastian Fulgencio
Copywriter:Tony Waissmann
Illustrator:La Posta
General Manager:Eduardo Parapugna
Account Director:Carolina Gay
Account Supervisor:Camila Doval
Planning Director:Fernando Cabarcos
Producer:Cosme Argetich, Ella Sercovich.
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BLOOD CONCEPT
Advertising Agency:The Big Now, Milan, Italy
Creative Director:Antonio Zuddas
Art Director:Alessandro Mori
Copywriter:Antonio Zuddas
Set Designer:Odeya Bendaud
Photographer:Arec studio
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Imagen Radio
Advertising Agency:La Base, México City, Mexico
Creative Director:Candy Crudele, Carlos Ortiz
Art Director:Luis Arteaga
Photographer:Ale Burset
Print
Ford
Advertising Agency:Blue Hive, Buenos Aires, Argentina
General Creative Director:Tony Waissmann
Creative Director:Joaquín Ares, Ariel Abadi, Sebastian Blezowski, Ramiro Crocio
Art Director:Joaquín Ares, Ariel Abadi, Sebastian Blezowski, Ramiro Crocio
Copywriter:Joaquín Ares, Ariel Abadi, Sebastian Blezowski, Ramiro Crocio
Illustrator:La Posta
Outdoor, Print
Volkswagen
Advertising Agency:Causa, Lima, Peru
Executive Creative Director:Nelson Fragoso
Creative Director:Rodrigo Melgar, Mauricio Pradilla
Copywriter:Rodrigo Melgar
Art Director:Mauricio Pradilla, Ricardo Echegaray
Agency Producer:Renzo Zuleta
Illustration:Zepellin
3d:Zepellin
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ABCP
Pedophilia. A delicate subject that many prefer to close their eyes instead of facing the problem. The campaign “Saints” for the ABCP (Brazilian Association – Everyone Against Pedophilia), showing ironically that holiness isn’t for all.
Advertising Agency:Revolution, São Paulo, Brasil
Creative Director:Augusto Moya
Art Director:Jean Carlo, Carlos Pereira, Augusto Moya
Copywriter:Felipe Sanches, Carlos Pereira
Illustrator:Estudiorama
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AnimaNaturalis
Losing it, hurts.
Advertising Agency:Archer Troy, Mexico City, Mexico
Vp Creative Director:Miguel Angel Arciniega, Arturo Diaz
Creative General Director:Miguel Suarez
Account Director:Gabriela Rivera
Creative Director:Pedro Molina
Art Director:Pedro Molina
Copywriter:Luis Rodriguez
3D Illustrator:Pedro Molina
Outdoor, Print
Jameson
Don’t say it and drive. It´s very common to do silly things when you drink too much. The worst thing is to say that you are fine to drive. The campaign posters were displayed at bars, nightclubs and private events sponsored by Jameson. After all, you can´t do better than to provoke people to think and become aware of the dangers of alcohol at the exact moment they are consuming it.
Advertising Agency:F.Biz, Sao Paulo, Brazil
CCO:Guilherme Jahara
Creative Directors:Marcelo Siqueira e Marcelo Torma
Art Directors:Gregory Kickow, Marcus Tomaselli, Michel Martins
Copywriter:Armando Araújo
Illustrator:Gregory Kickow
Typographers:Gregory Kickow, Marcus Tomaselli
Media, Outdoor, Direct Marketing, Online
Grandi Navi Veloci
GNV turned the most iconic summer toys into ads through a sticker that promoted the new “4-legged friends” cabins. Then, we buried the toys in the biggest parks around Italy and we created a scent track to help dogs to easily find them and bring these buried ads back to their owners. Because summer is not summer without our best friends.
Advertising Agency:DLV BBDO, Milan, Italy
Executive Creative Directors:Stefania Siani, Federico Pepe
Creative Director:Michele Picci
Art Director:Luca Frank Guarini
Copywriters:Giovanni Coviello, Gianluca Nucaro
Strategic Planner:Corinna Bonfanti
Clients Service & Head Of Operations:Chiara Niccolai
Client Service Director:Emanuela Munafò
Producer:Alessandro Pancotti
Production Company:Basement, Dlv Bbdo
Director:Vittorio Bonaffini
Director Of Photography:Piermaria Agostini
Editor:Neil Devetti
Executive Producer:Francesco Crespi
Media, Promo, Design, PR
Dignity Danish Institute Against Torture
More than 125,000 torture victims live in France You never noticed them before. Support our fight against torture on http://dignityinstitute.org
Advertising Agency:Grey Paris, France
Executive Creative Director:Thierry Astier
Art Director:Romain Arrigoni
Copywriter:Nicolas Richard
Director:Francois Bricage
DoP:Fabio Caldironi
Vinyl Maker:Lathecuts.Com
Promo, Direct Marketing, PR, Online
Dacia
Dacia is the main sponsor of Udinese Football Club since 2008. After 8 years has decided to give its name to the new Udinese stadium. The problem is that the italian stadiums are gradually empting, because of the italian laws that kept the ultras out.
How to fill the Dacia Arena with new supporters? Dacia Family Project is the online contest that convinced Udinese supporters to create a new generation of football fans. How? By giving away season tickets to every future supporter. For the first time in the Italian Championship, during Udinese-Napoli, almost 150 pregnant women populated the stadium and 20 of them lined up with the football players, wearing a special shirt.
Nearly 1.500.000 people watched the game, 95% of national TV and press covered the story generating over 80.000.000 media impressions equal to € 2.000.00 of free media spaces. The official hashtag #daciafamilyproject has been 8 times in the top 10 of the Italian trending topics with over 3.500.000 of impressions.
Advertising Agency:Publicis, Milan, Italy
Executive Creative Director:Cristiana Boccassini, Bruno Bertelli
Creative Director:Francesco Martini, Massimo Guerci
Art Director:Dario Citriniti, Iacopo Gioffré, Jacopo Menozzi
Copywriter:Francesco Martini, Mattia Basti
Account Director:Benedetta Virga
Director:Gigi Piola
Production House:Bedeschi Film
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Partnership Agains Drugs
Advertising Agency:Artplan, Brasilia, Brazil
Chief Creative Officer:Roberto Vilhena
Creative Director:André Sartorelli
Art Director:Fleytcher Soares
Photographer:Marco Mendes, Lumini Fotografia
Illustrator:Sérgio Paulo
Outdoor, Promo, Direct Marketing
Ray-Ban
The new Ray-Ban Clubround is a combination of two classic models, the Clubmaster and Round. To publicize this launch at Lollapalooza Brazil, we decided to create more than a simple stand to show the product to the public: we created an exclusive pop up store for people to meet their perfect match during the festival, like a real life dating app. The experience was sufficiently unusual that no one would miss out on the opportunity. And, consequently, they could try out the new Ray-Ban Clubround. Welcome to The Real Match Project.
Advertising Agency:F.Biz, Sao Paulo, Brazil
Chief Creative Officer:Guilherme Jahara
Creative Directors:Marcelo Siqueira, Marcelo Torma
Copywriter:Armando Araújo
Art Directors:Gregory Kickow, Michel Martins, Victor Britto
Social Media Manager:Tomas Tavares
Agency Producer Director:Pablo Fantoni, Iara Demartini
Agency Producer Manager:Fernanda Moura
Case Study Production Company:Planalto
Motion Designers:Emílio Correa e Alex Souza
Sound Production Company:Antfood
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Yesterday, we reported on the Nebraska auditor of public accounts’ finding that the Nebraska Tourism Commission and its Omaha-based agency of record Bailey Lauerman went over budget by $4.4 million over the past three years. The report found that the Nebraska Tourism Commission and Bailey Lauerman effectively misused taxpayer money, failing to properly track expenses and expensing items unrelated to the production of the campaign like booze and cigarettes.
KETV NewsWatch7 spoke with the state auditor of public accounts, Charlie Janssen, yesterday. “I thought it was, in many cases, irresponsible money spent, my tax money spent, and your tax money spent,” Janssen said. Here’s the local news report from yesterday.
Nebraska Tourism Commission director Kathy McKillip said the expenditures for booze and alcohol “should have never been submitted…we don’t know whether they fell through the cracks, but we know very good and well those are not reimbursable items as a state agency.”
She objected, however, to Jannsen taking issue with the Nebraska Tourism Commission spending $44,000 on a keynote speaker for their 2015 conference, saying, “That’s not an uncommon pay-range for a nationally known speaker.”
Now, the state’s Governor Pete Ricketts has weighed in. He told the Lincoln Journal Star yesterday that the entire episode is “appalling,” adding that “people would be held accountable” if he had control over the commission.
The problem is that he can only appoint members of the commission–he can’t replace them, and they don’t answer to him thanks to a 2012 law that made the commission independent:
“They’re not being good stewards of the taxpayer dollars. There’s more accountability if you put it under the governor’s purview.”
According to a story posted early this morning on Omaha.com, Ricketts would like to do just that. And in a completely unrelated development, Bailey Lauerman EVP and general manager Rich Claussen announced that he will be stepping down from his position to join “a pro-entrepreneurship group” after spending a whopping 30 years with the agency.
In other news, McKillip said she had “nothing to do” with the agency’s decision to cast her own daughter as the campaign’s star.
Let’s just hope it inspires a lot of people to vacation in Nebraska.
[Image via the Governor’s office]
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