(TrendHunter.com) Although the Walnut Click Clock might not appear to be a digital wall clock at first glance, the product is outfitted with a bevy of features that make it worthy of the wall space. Looking like a…
(TrendHunter.com) Ocean by ZADItaly is like a bathtub for a big kid. Remember the days when you were young and the bathtub was your ocean? But instead of playing with toy boats and action figures, this design lets…
(TrendHunter.com) European artist Rit Kit offers consumers the opportunity to place realistic botanical stencils on their skin with these body ink designs that perfectly replicate and mimic the look of foliage. The…
(TrendHunter.com) The Lindex Summer 2016 catalog is likely to put a smile on even the toughest face. Full of bright sunshine and sexy looks, it nailed it on the head. Granted, the photoshoot is simple enough not to…
In case any of our readers ever dream of breaking out of the agency rut by lighting a match and burning the whole thing down, we have to advise you not to do that. There are other, less violent ways to escape your frustration…like working as a full-time freelancer! “Male Copywriter” Lawson Clarke just took the plunge.
As you may know, Clarke launched the site–and the persona that went along with it–after getting canned by Arnold in 2009. In a subsequent interview, he said “I don’t look at it as a gimmick,” and he clearly doesn’t. Bob Garfield once gave it three and a half stars!
This week Clarke left his SVP/creative director job at Hill Holliday after more than three years and announced his newfound freelancer status with a semi-erotic video in which he sells his One Show award and attempts to beat up at least one child.
Clarke spoke to Tim Nudd earlier today about the project, his belly button piercing and his decision to poke fun at one Vladimir Putin. We asked him a few more questions about his advice for other creatives who want to escape from the shackles of the Big Bad Agency world.
Why did you leave Hill Holliday now? No, really.
I did the best work of my career at Hill Holliday and I’m leaving behind some very good friends. But, honestly, the reason I’m going back to freelance is simple: I just like the freelance lifestyle. It suits me well. I freelanced for about 5 years before coming Hill Holliday, and always knew I would go back to it eventually.
What’s the appeal of freelancing?
Is the freelance life for everyone? No, but for me it’s a good fit. The Malecopywriter reboot was just an attempt to make my life a little easier and get the phone to ring on its own. I mean, the irony is we as creatives spend our entire careers coming up with ways to get our clients noticed, but when it comes to our own brands most are content just to throw their portfolio on Cargo Collective and call it a day.
What would you say to others who are thinking of making similar moves?
My advice for anyone thinking about making the jump would be to make it easy on yourself and think of a way you can have clients come to you. That being said, this is going to be hilarious when I’m working as a barista a year from now.
That was a solid take, though we do have a theory that Clarke agreed to speak with us primarily so he could read all your comments.
Please feel free to mention his mustache.
Credits for the project:
Creative Director: Lawson Clarke
Art Director: Jude Senese
Web Design: Rafael Feliz
Producer: Whitney Bogosian
Director of Photography: Tim Mollen
Editor: Michael Reuter
Colorist: Chalie Coffou
Animator: Marcio Lima
Goodby Silverstein & Partners launched a new campaign for Cisco entitled “There’s Never Been a Better Time.” It’s the first such work under new CMO Karen Walker.
The campaign celebrates the empowerment of technology to help people through difficult situations, such as refugees communicating with loved ones to let them know they’re okay in the 60-second anthem ad “People in Crisis.” Of course, the technology in question comes from Cisco.
The spot shows speech bubbles rising from refugee tents at various refugee camps, with family and loved ones sending messages like “”Yes, he made it too” and “We’re all here together.” It concludes with a look at the Cisco Emergency Communications station and the message “There’s never been a better time to connect those in need.”
Another spot, “Dangerous Jobs,” focuses on how Cisco systems power self-driving trucks for copper mining. A third-generation copper miner remarks how “Back then we’d drive straight in to those blast sites…but now, our trucks drive themselves.” It concludes with the line, “There’s never been a better time to make dangerous jobs safer.”
The campaign launches today, with broadcast spots running during the NBA Playoffs and across Turner Network Television channels. Supporting the broadcast efforts in the global campaign are OOH and print ads (see below), an online media buy targeting business and tech sites, a website redesign, employee engagement and a partner joint marketing strategy.
“No matter how ambitious your dreams or how impossible the problems you’re trying to solve, the technology already exists to make it happen,” GS&P creative director Will Elliott told Adweek. ” ‘There’s Never Been a Better Time’ celebrates how empowered we are today by technology. The message is an optimistic rallying cry to do something amazing right now.”
Credits:
Client: Cisco
Agency: Goodby Silverstein & Partners
Title of Creative Work: There’s Never Been A Better Time
Creative
Co-Chairmen: Rich Silverstein
Creative Directors: Will Elliot, Patrick Knowlton
Associate Creative Director: Felipe Lima
Art Directors: Maggie Bradshaw, Jeff Limon
Copywriters: Jonathan Pelleg, Alex Maleski, Jacob Baas
Executive Digital Artist: Jessica Pettigrew
Production
Director of Production: Tod Puckett
Executive Broadcast Producer: Hilary Coate
Broadcast Producers: Timothy Plain, Tess Kenner, John Riddle
Sr. Art and Print Producer: Alisa Latvala
Executive Interactive Producer: Danaa Zellers
Account Services
Group Account Director: John Coyne
Account Director: Tanin Blumberg
Project Integration Director: Liz Clark
Account Managers: Chris Nilsen, Bryan Wilson, Sam Thayer
Assistant Account Managers: Reesa Kashuk, Cameron Yates
Account Coordinator: Caitlin Kinney
Brand and Communication Strategy
Brand Strategy Director: Graham North
Brand Strategist: Marisa Perazzelli
Jr. Brand Strategist: Nora Allibhai
Community Strategy Deputy Director: Dong Kim
Communication Strategy Director: Nicole Richards
Director of Communications: Meredith Vellines
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Anna Diokno
Production Companies
“People in Crisis”
Editorial/Post/Visual FX Company: Imaginary Forces
Creative Director: Michelle Dougherty
Lead Editor: Danielle White
Editor: Jess Ledoux
Flame Artist: Rod Basham
Art Director/Animator: Dan Meehan
Designer/Lead Animator: Timothy Williams
Designer/Animators: Carlos Enciso, Jay Kim
Animator: Gabriel Perez
Designers: Mariah Hourihan, Wes Yang, Kris Fortin
Design/Animation Intern: Robert Harrison
Executive Producer: Ben Apley
Head of Production: Tina Starkweather
Producers: Fayna Sanchez, Will Arnold
Coordinators: Rachel Cohn, Krista Templeton
PA: Kaitlyn Finn
Footage sourcing and licensing Company: Stalkr
Footage sourcing and licensing Producers: Aaron Priest, Ellen Callet
Color Correction Company: Apache
Sr. Colorist: Shane Reed
Color Correction Executive Producer: LaRue Anderson
Music & Sound Design Company: Yessian
Composer: Chris Plansker
Sound Designer: Mike Baluha
Music & Sound Design Executive Creative Director: Andy Grush
Music & Sound Design Executive Producer: David Gold
Audio Mixing Company: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Audio Executive Producer: Susie Boyajan
“Right Now”
Editorial and Finishing Company: Beast Editorial San Francisco
Executive Producer: Jon Ettinger
Producer: Jeff Bielat
Assistant Editor: Seth Andrews
Editor: Adam Schwartz
Colorist/Flame Artist: Matt Trivan
Motion Graphics Artist: Steve McEuen
Animation Company: 1st Ave Machine
Animation Executive Producers: Lisa Villamill, Sam Penfield, Lisanne McDonnald
Animator: Mancel
Music Company: Human
Music Producer: Jonathan Sanford
Mix Company: One Union
Mix Engineer: Joaby Deal
Mix Executive Producer: Lauren Mask
Mix Producer: Cienna Patmont
“Mining” Portrait Film
Production Company: Lo+Behold
Director: Marcus Ubungen
Director of Photography: Marcus Ubungen
Producer: Vieve Haag
Executive Producer: Peter Trucco
Editorial Company: Beast Editorial
Editor: Doug Walker
Assistant Editor: Joelle Wagner
Editorial Producer: Jeff Bielat
Editorial Executive Producer: Jon Ettinge
Telecine/Finishing Company: Beast Editorial
Colorist: Dave Burghardt
Music: The Elements
Sound Design Company: Beacon Street
Sound Designer: Rommel Molina
Mix Company: One Union
Mixer: Eben Carr
Mix Producer: Cienna Patmont
Mix Executive Producer: Lauren Mask
Cinemagraphs
Production Company: Logan
Executive Creative Director: Alexei Tylevich
Creative Director: Kaan Atilla
VFX Supervisor: Eric DeHaven
Executive Producer: Matthew Winkel
Producer: J.R. Tuason
2D Animators: Zach Kinney, Richard Powell, Fred Raimondi, Grant Cerulo
3D Animator: Kenneth Kurras
3D Modeler: Shamus McGlynn
FX Artist: Warren Heimall, Xray
Production Company: elevel
Executive Post Producer: John Dutton
Sr. Animator: Nathan Shipley
Print
Retoucher: Sam Nordemann
Retoucher: DMAX Imaging
Prepress House: DMAX Imaging
Outdoor
Mars
Advertising Agency:BBDO, Mexico City, Mexico
Chief Creative Officer:Ariel Soto
Group Creative Director:Jorge Martinez
Creative Director:Luis Nuñez
Art Director:Jorge Martinez, Paulina Bassol
Copywriter:Luis Nuñez, Maria José López
Junior Art Assitants:Viridiana Rodriguez, Carlos Aldana
Group Account Director:Andrea Davila
Account Director:Gabriela Morales
Account Supervisor:Gabriel Ramírez
Agency Executive Producer:Manuel Rivas
Agency Producer:José Dib, Jorge Russ
V Production:Wabi Productions
Executive Producer:Alan Suárez, Melissa Brown
Director:Juan Flesca
Film
Ford
We had an idea that presented us a great challenge in terms of production. Instead of carrying our extra-heavy truck with something really heavy, we quadrupled the bet and loaded it with the entire line of Ford trucks. One on top of the other. All on top of our Extra-heavy.
Advertising Agency:Blue Hive, Buenos Aires, Argentina
General Creative Director:Tony Waissmann
Art Director:Ramiro Crosio
Copywriter:Sebastian Blezowski
General Manager:Eduardo Parapugna
Agency Producer: Cosme Argerich, Ella Sercovich.
Account Director: Carolina Gay
Account Supervisor: Camila Doval
Account Executive: Michelle Tourón
Planning Director:Fernando Cabarcos
Production Company:Nunchaku
Director:Roi Ricci
Photography:Leo Hermo
Executive Producer:Claudio Pastorino
Producer:Julian Castro
Postproducer Manager:Lula Meliche
PostProducer:La Posta
Color:Anahí Piccinini
Soundtrack: Twins Music
Radio
Ford
Advertising Agency:Blue Hive, Buenos Aires, Argentina
General Creative Director:Tony Waissmann
Creative Director:Sebastian Fulgencio
General Manager:Eduardo Parapugna
Account Director:Carolina Gay
Account Executive:Michele Touron
Producer:Cosme Argerich, Ivonne Anderson
Sound Studio:Raya
Executive Producer:Riki Saul
Planning Director:Fernando Cabarcos
Print
Ford
Advertising Agency:Blue Hive, Buenos Aires, Argentina
General Creative Director:Tony Waissmann
Art Director:Ramiro Crosio
Copywriter:Sebastian Blezowski
General Manager:Eduardo Parapugna
Account Director:Carolina Gay
Account Supervisor:Camila Doval
Account Executive:Michele Touron
Planning Director:Fernando Cabarcos
Producer:Cosme Argerich, Ella Sercovich.
Illustrator:La Posta
Outdoor, Print
Dulces Anáhuac
Advertising Agency:Anonimo, Mexico City, Mexico
Chief Creative Officer:Rafael Martinez
Creative Director:Aldo Chavez
Art Director:Aldo Chavez, Jorge Luis Ossio
Copywriter:Rafael Martinez, Aldo Chavez, Alejandro Ortíz Izquierdo
Illustrator:Lamanoestudio.Cl
Print
Sea Shepherd
Advertising Agency:Heads, Rio de Janeiro, Brazil
Creative Directors:Flavio Medeiros, Luis Christello
Art Directors:Fernando Maciel, Diogo Brozoski
Copywriter:Flavio Medeiros
Illustrator:Diogo Brozoski
Media
Puma
When everybody is making wearable tech to help people monitor their performance, Global Sports Brand PUMA created a raceable tech gadget to improve the performance of runners in real-time.
Introducing The PUMA BeatBot – a programmable, self-driving, line-following robot that inspires runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.
Runners can enter the time and distance of the race they want to replicate, place the unit on the starting line of a track and go. The BeatBot will then pace out the programmed race. It allows runners to race their own best time, their rival’s best time and even Usain Bolt’s best time. With a top speed of 44kmh, BeatBot can recreate Bolt’s record-shattering 100m dash, giving runners a chance to experience firsthand just how fast the world’s fastest man can go.
Advertising Agency:JWT, New York, USA
Executive Creative Directors:Florent Imbert, Emmanuel Lalleve
Creative Director:Karl Ackermann
Senior Art Director:Ben Morejon
Senior Copywriter:Andrew Curtis
Chief Creative Officers:Brent Choi, Adam Kerj
New York:Brent Choi, Adam Kerj
Planning Director:Rik Mistry
Director Of Digital:Jennifer Usdan Mcbride
Executive Producer:Jason Curtis
Senior Producer:Chris Klein
Assistant Producer:Thomas Mishra
Project Manager:Kristin Robinson
Global Business Director:Greg Mcconnell
Account Director:Chris Burgess
Account Manager:Caroline Morse
Directors of photography:Danny Dwyer, Black Tape Media, Chris Browne, Rock Steady Films
Design:Marcel Botha, Berk Ilhan, Simon Ellison, 10XBETA
Engineering:Marcel Botha, Berk Ilhan, Simon Ellison, 10XBETA
Product Management:Marcel Botha, Berk Ilhan, Simon Ellison, 10XBETA
Computer Vision:Bruno Kruse, Carrie Kengle, Mike Manh, 10XBETA
Line Following Sensor Array:Ranjit Bhatnagar, Moonmilk, Yoni Saltzman, Honeybee Robotics
Print
Solís Theatre
Your contribution becomes art.
Advertising Agency:Amen, Uruguay
Chief Creative Officer:Ignacio Vallejo
Creative Director:Gabriel Lista
Copywriter:Gabriel Lista
Art Director:Pablo Choca
Print
Unicef
Advertising Agency:Happiness, Brussels, Belgium
Chief Creative Officer:Geoffrey Hantson
Creative Director:Paul Busschau
Creative:Sara West, Lize Geysens
Producer:Huynh Tram
Head Of Art:Lennert Vedts
Photographer:Teo Chai Guan
Media
Duracell
Advertising Agency:Grey, Dusseldorf, Germany
Client Services Director:Bodo Schiefer
Chief Creative Officer:Fabian Kirner
Executive Creative Directors:Mark Hendy, Neil Elliot
Art Director:John-John Skoog
Senior Copywriter:Christiano Rocco, Fabio Montero
Senior Art Director:Thiago Jacon
Group Account Director:Radu Ghelesel
Account Director:Saskia Kroschewski
Director:Holger Hage
Sound:Cedric Hopf
Editor:Jenny Metz
Group Business Director:Philippa Baldwin
Print
Guardian
A print campaign to celebrate the the Guardian’s independence.
Advertising Agency:BBH, London, United Kingdom
Creative Director:Carl Broadhurst
Creatives:A-K Parker, George Brettell, Martha Riley, Nigel Roberts
Designer:Jim Townsend
Direct Marketing
Telekom Malaysia
Advertising Agency:Grey, Malaysia
Executive Creative Director:Graham Drew
Creative Director:Andrew Fong
Copywriter:Derek Yeo
Art Directors:Yap YiLing, Naved Siddiqui
Print
SALVADOR CITY HALL
To raise public awareness about the importance of source separation of household waste, Salvador City Hall launched a campaign that reveals, in a quite original way, the set of all expiration dates of industrial goods components, which often go unnoticed by most.
Advertising Agency:Propeg, Salvador, Brazil
CCO:Emerson Braga
Creative Director:Fabiano Ribeiro, André Amoedo
Head Of Art:Luiz Celestino
Copywriter:André Choairy, Emerson Braga
Art Director:Pedro Chequer
Account Director:Vitor Barros, Vitor Varros
Account team:Marta Valverde, Tatiana Leal
Planner Director:Melina romariz
Agency Producer:Ariana Guerra
3D Studio:Z-Axis
Media:Eder Galindo, Rosana Ramos.
Approval:Mateus Simões
Print
Hansaplast
Advertising Agency:Horizon FCB, Dubai, United Arab Emirates
Chief Creative Officer:Luis Silva Dias
Executive Creative Director:Rondon Fernandes
Art Director:Rodrigo Nakaza
Copywriter:João Flores
Photographer:Marcus Hausser
Print Producer:Estúdio Ícone
Account Executive:Nadine Halawany
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
