Category: Beyond Madison Avenue
Summary: Hard to believe, but it’s that time of the year again for Madison Avenue. Time for another opening, another show. Well, actually, another 50 or so shows, staged by many of the world’s biggest and best-known media owners. From this week through May 19, they’re embarking on their most intense and concentrated efforts to woo advertisers and agencies.
Category: Beyond Madison Avenue
Summary: One of the essential factors that has lead to the longevity of this blog is our access to the extraordinary abundance and diversity of bullshit in the advertising business.
Today we are honoring that heritage with a round-up of some of our favorite recent instances of marketing and advertising drivel.
We’ll start with McDonald’s. Last week, McDonald’s announced they were beginning a search for a new agency. McDonald’s CMO couldn’t just say, “We need new ideas.” That would have been too clear and simple.
Print
Felt
Humanaut created hilarious greeting cards for your Mother-in-Law for Mother’s Day/May 8th, to promote the handwritten card app Felt. Let’s face it. The relationship between anyone and their mother-in-law can be a little awkward at times, especially around Mother’s Day. Should you send a Mother’s Day card? She’s your mom, but not really.
Thankfully Felt has created a solution for this age-old social quandary: the Other Mother’s Day Card Collection. A new line of greeting cards specifically designed to send to your Mother-in-law on Mother’s Day. The best part is you can write and send these cards and mail them all from your iPhone or iPad. The cards range from sweet: Happy Mother’s Day to a mom who isn’t biologically programmed to love me. To very honest: If you didn’t exist I’d probably still be on Tinder.
To outrageous: Happy Mother’s Day to the woman who birthed someone I have sex with. Other Mother’s Day cards along with real Mother’s Day cards can all be found in the Felt app and are just 3 bucks to send. View the full Other Mother’s Day Collection here.
http://feltapp.com/the-mother-in-law-collection.com
Advertising Agency:Humanaut, Chattanooga, USA
Creative Director:David Littlejohn
Strategist:Andrew Clark
Copywriter:Andy Pearson, Liza Behles
Design Director:Stephanie Gelabert
Designers:Coleson Amon, Carrie Warren
Outdoor, Print
Credinform Insurance and Reinsurance
No texting while driving.
Advertising Agency:FourGroup, La Paz, Bolivia
Creative Director:Kenny Figueroa Enrriquez, Juan Pablo Villegas Z.
Art Director:Kenny Figueroa Enrriquez, Ruben Mariaca Asport
Copywriter:Kenny Figueroa Enrriquez, Marco de la Torre R.
Illustrator:Ruben Mariaca Asport, Kenny Figueroa Enrriquez
Additional Credits:Alejandro Berrendero M., Vania Tapia M., María Jesús Pena
Print
Coffee Sapiens
Advertising Agency:FCB Artgroup, Istanbul, Turkey
Creative Directors:Engin Kafadar, Banu K?rca
Art Director:Ilg?n It?r Midillioglu
Illustrator:Ilg?n It?r Midillioglu
Copywriters:Eren Unal, Benan Aka
Film
Google
Advertising Agency:CJ WORX, Bangkok, Thailand
Chief Creative Officer:Saharath Sawadatikom
Creative Director:Chutima Sriaranyakul
Creative Group Head:Korrapon Sookmongkol
Art Directors:Saharath Sawadatikom, Chutima Sriaranyakul, Korrapon Sookmongkol
Copywriter:Soranut Papungkornkit
Project Manager:Pinyada Pinpetch
Print
Hydralin
In North Africa, the lifepartner is often a family choice and not always a love story, to end up with couples that don’t really match. It results into a high percentage of unsatisfied women and divorces. On another note, Love is tabou and specially when it comes to sexual relationship. It is not something you can discuss in public directly, it is always metaphoric discussion.
That’s why the idea was to show that thanks to Hydralin the one we thought couldn’t match finally can, by choosing characters well known by the audience.
Advertising Agency:JWT, Tunis, Tunisia
Executive Creative Director:El Zoghlami Ahmed
Concept:Faite Youssef
Art Director:Faite Youssef
Senior Art Director:Klibi Mehdi
Illustrator:Ben Amara Aziz
Planner:Kaddour Hazem
Business Director:Mahjoub Ahmed
Account Manager:Bencherqi Sarah
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| THE ORIGINAL? Lego Braille – 2014 “Bringing learning to your fingertips” Source : JT&Clarissa Online Portfolio School of Communication Arts project (UK) |
LESS ORIGINAL Dorina Nowill Foundation Braille Bricks – 2016 Lego blocks turned into a Braille alphabet Source : Adweek Agency : Lew’LaraTBWA (Brazil) |
(TrendHunter.com) The design team at the Benn+Penna recently put together an outdoor indoor kitchen in a quaint home in Australia that seamlessly flows from the interior to the backyard. The kitchen functions as a…
The writer and podcast host talks about being shamed by other gay people, his white-privilege fund and being a Trump-sexual.
Net proceeds from the sisterhoodie sales benefit the National Breast Cancer Foundation, who provide free mammograms to women without health insurance.
Those participating in the work shop ranged from copywriters like Rebecca Oswald (Garbergs), to retired creative directors like Göran Åkestam (Åkestam Holst), ad agency CEO’s like Ann Ystén (Perfect Fools). From the client side comes Caroline Forsshell, marketing and communications director at Lidl, from academia Erik Modig, doctor and researcher at Stockholm School of Economics, and the lone brave account Director was Stefan Rudels from Forsman & Bodenfors.
I read their new creative brief and asked Ann Ystén a few questions. “One thing seems to be missing from the brief, and it’s the “single minded proposition”. What made the panelests choose to remove what is arguably the strongest tool to carve out a creative idea? How do the panellist suggest that creatives concentrate their creative efforts in absence of this? Do they have any advice on how to distill a brands selling thought now that the brief will no longer do it for them?”
Ann responded: “The assignment was to write a brief that could work for both client and agency. The group suggested that this brief is written during a work-shop together with the client. The single minded proposition is something that should be developed during the creative planning process as a product of the insight work and not necessarily defined in the initial client brief.”
So the new creative brief is as follows:
Cover page to creative brief
1) Why do we exist?
2) Where are we?
3) Where are we going?
4) What values / opinions do we have?
5) What do we measure?
Creative brief??
1) What is the problem / opportunity???
2) Why?
??3) How can communication help???
4) What do we say???
4a) Is it distinctive?
??4b) Why should you care???
5) Who are we talking to???
6) Which external factors affect the mission???
7) What does the competitors do that affect?
??8) What’s the goal of the operation? When / how do we measure it???
9) When should it be done???
10) What will it cost???
11) Who should be involved?
(TrendHunter.com) Traditional wallets are designed for being kept in your back pocket, but this can leave you susceptible to theft and unnecessary bulk; the Rogue front pocket wallets look to change this.
Featuring…
The world’s first gourmet restaurant for flies.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
