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O desenvolvimento de robôs dá mais um passo para o futuro

> LEIA MAIS: Robô controlado por exoesqueleto tem a agilidade de um humano

Post originalmente publicado no B9
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In China, more than in most other places, there’s a massive gap between millennials and their parents. Unlike previous generations in China, the so-called post-90s generation, or those born in the 1990s, grew up during boom years of double-digit growth.

They have fewer memories of hardship than their parents, and high hopes for the future. Western brands were scarce when their parents were young; now people in remote areas can use their mobile phones to order foreign brands off the internet.

And since they grew up under the one-child policy, many enjoyed the undivided attention of both parents plus two sets of grandparents. For marketers, appealing to post-90s youth is a major fixation after all, there are 135 million of them.

Continue reading at AdAge.com

Peet’s Coffee, a coffee chain known for dark roasts and fresh beans, is ready to launch a brand campaign after several years of rapid expansion. The company has hired San Francisco agency Cutwater as its agency of record, Peet’s and Cutwater confirmed to Ad Age.

Cutwater has started working on a campaign set to roll out near the end of 2015. Founder and Chief Creative Officer Chuck McBride and Principal and President Christian Hughes will work on the Peet’s work directly along with other staffers. The agency has a staff of about 30 people.

Peet’s, which refers to both its staff and its biggest fans as “peetniks,” was founded by Alfred Peet in Berkeley, Calif. in 1966. The company, now based in nearby Emeryville, Calif., runs coffee shops and sells its coffee in grocery stores, through other retailers and online.

Continue reading at AdAge.com

(TrendHunter.com) Much more affordable than plastic surgery, the ‘Breast Gymnastics’ hand massager is a popular Japanese beauty tool that helps consumers achieve the perky bust they’ve always wanted….

EA Sports dropped the Blackhawks forward as a spokesman for its video game NHL 16 because he is under police investigation.

(TrendHunter.com) These high-tech luggage tools are designed to tackle a number of frustrating airport scenarios. Whether you have lost your luggage or you have struggled to pack your suitcase, these smart devices…

Algumas vezes os títulos de filmes no Brasil acabam sendo traduzidos de maneira, digamos, menos que ideal. É por isso que “The Hangover” virou “Se Beber, Não case” e ” Ferris Bueller’s Day Off” virou “Curtindo a Vida Adoidado”, dentre outros. Um título que quase entrou para essa lista foi o do “American Ultra” – […]

> LEIA MAIS: Reclamar no Twitter funciona: Paris Filmes muda nome de filme após revolta de fãs

Post originalmente publicado no B9
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The media giant and digital upstart intend to blur the lines between their two worlds and collaborate on programming, advertising and technology.