Hasta La Creative!

(TrendHunter.com) One brand challenges conventional design ideals with its geometric eyewear collection that can be described as an unorthodox approach to sunglasses.

Han Kjøbenhavn introduced a completely radical…

Estratégia vai afetar comunicação e programação do canal, que promete investir em mais conteúdo de entretenimento

> LEIA MAIS: Com novo posicionamento no Brasil, ESPN mira o público mais casual de esporte

Post originalmente publicado no B9
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Since around the time Amazon Prime began offering recurring orders on things like toothpaste and dish soap, people have been predicting the death of traditional retail. The ease of e-commerce, coupled with the reliability and speed of shipping, made the future of local shops and already struggling suburban malls seem grim.

Recently, though, technological advancements in near-field communication (NFC), interactive display and mobile payments have been bringing buzz back to the retail store. With this technology, marketers are merging digital and physical worlds to create seamless, predictive, personalized, and delightful environments that increase sales and brand metrics. Retail is on the verge of total reinvention. And that reinvention is rooted in the user-centric practices of today’s most savvy digital agencies.

Think of it this way: A brand is a galaxy, and all channels and touchpoints — social, websites and branded content — are planets. While a physical store is a planet, it’s one with many circling satellites; an ecosystem with its own set of orbital forces. Digital agencies are already keeping brand touchpoints in sync, but the retail store of the future will become the nexus of all user data, informing the physical brand experience.

Continue reading at AdAge.com

For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars.

Last night, Denny’s blitzed its Twitter, Facebook and Instagram accounts with the proposal to partner with Burger King on creating “a Slampper© or a Whammper© or a Whoppaslamus-rex© or something.” 

The diner chain is volunteering as tribute in these hunger games to take the place of McDonald’s, which meekishly declined Burger King’s invitation this week to create a McWhopper in honor of Peace Day.

hey @burgerking how about a Slampper© or a Whammper© or a Whoppaslamus-rex© or something? pic.twitter.com/zWHXfgIPYV

— Denny’s (@DennysDiner) August 27, 2015

(As of this morning, Burger King hadn’t responded, but you can bet the socially irrepressible chain has something in the works.)

As we at AdFreak discovered by assembling our own McWhopper, the not-so-subtle goal of Burger King’s proposal likely was to show how much larger and generally dominant the Whopper is when paired alongside a Big Mac. 

Denny’s seems to be supplanting that strategy by offering to put its even beefier burgers into the mix, potentially dwarfing the Whopper’s flavor profile. Denny’s fans, like this one on Facebook, don’t seem to think they’d get much out of the deal: “C’mon Denny’s… don’t stoop to their level. Ever since you changed your burgers a couple of years ago, Denny’s is light years ahead of any of the junk Burger King or McDonald’s sells!”

PS: Boss, please don’t make me go create and try this myself. I promised my kids I’d live to see them graduate middle school.

Campanha promove o lançamento do terceiro uniforme do clube paulista

> LEIA MAIS: Todo Poderoso Terrão: Nike homenageia jogadores da base do Corinthians

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What to do with a volatile, aggrieved worker like Vester Lee Flanagan II, who killed two television employees during a live broadcast Wednesday, can be a nightmare for employers.

(TrendHunter.com) Carl McCrow has designed a new exhibit that urges viewers to think about our complex relationship with firearms. Around the world, gun violence has had a major impact on individuals and whole…

Five groundbreaking ad campaigns will be presented by the leaders who created them at this year’s Ad Age Brand Summit in Los Angeles on Nov. 3 and 4.

Curated by the editors of Creativity, Ad Age’s sibling publication, the series will showcase how creative insights can change perceptions and boost businesses. Agency and brand leaders will discuss the insights that led to the campaigns and their creative process. The campaigns that will be featured include:

AT&T, BBDO: “It Can Wait”

Continue reading at AdAge.com