Hasta La Creative!

Samsung Electronics is making a big push into the enterprise market with a new campaign, “Ready for the Next Big Thing,” which features its new Galaxy S6 Edge mobile device and related services.

The campaign, including print and online, was created by 72andSunny, Los Angeles and New York, which also handles Samsung’s consumer advertising. The budget was undisclosed.

“Historically, we really haven’t done a great deal of enterprise marketing — we did more targeted advertising,” said Ed Abrams, chief b-to-b marketing officer at Samsung Electronics America, who has been with the company since August. Previously, Mr. Abrams was VP-demand generation at IBM’s software middleware group.

Continue reading at AdAge.com

John Grant, author of “The New Marketing Manifesto,” states that “Authenticity is the benchmark against which all brands are now judged.”

While authentic marketing starts from within, marketers are finding themselves stuck on how to deliver their company’s core ideals — from creating a consistent brand experience and message, to staying true to the organization’s origins, to delivering on a brand or product promise. All are valid reasons, but perhaps there is another challenge at the core that goes unnoticed — something that inhibits the organization’s ability to be “real.” It’s a problem that seems simple in form, but is difficult to detect and correct.

Yes, it is the senior executives, marketers, sales folks and service people who are the challenge. The employees themselves who, as humans, are uniquely influenced by their own perceptions, biases and motivations that inhibit an organization’s ability to be authentic. Here are a few examples:

Continue reading at AdAge.com

(TrendHunter.com) These July 2015 fashion photography trends embrace two opposing aesthetics, understated imagery and visual opulence. As minimalism continues its reign on the world of high fashion, photographers are…

(TrendHunter.com) Crowdsourced delivery services, businesses for outsourcing a break-up and umbrella vending machines are just a few of the most ambitious new ventures in the top July 2015 business ideas. As well as…

The 8.4 million viewers who watched the Americans defeat Germany, 2-0, in Tuesday’s first semifinal brought the tournament average for all games to 1.3 million, up 45 percent from four years ago.