Category: Beyond Madison Avenue
Summary: There is no doubt that agencies are facing a hostile environment. Agencies not only need to prove why they are needed, but they also need to perform on a higher-than-expected model in order to prove their value.
​Not an easy position to be in.
The question is, then, what can the agency do to provide the value needed to convince brands that they are viable and necessary partners?
Subway’s got a PR crisis on its hands as news reports circulate that the home of the chain’s longtime spokesman, Jared Fogle, is being investigated.
According to multiple news reports, the Subway pitchman’s house was raided by federal agents in an investgiation that authorities declined to discuss publicly.
But the search of Mr. Fogle’s Indiana home comes two months after Russell Taylor, executive director of the Fogle Foundation, a group that is dedicated to helping teach kids healthy lifestyle habits, was arrested on child pornography charges. Following that, Subway and Mr. Fogle said they had severed all ties with Mr. Taylor.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, McDonald’s plies you with colorful fruit and tumbling ice to advertise its frozen lemonade, a “real lemonade made with no artificial flavors” (but probably plenty of sugar). And a volunteer named Deborah Heritage, who appears to be something like the Jane Goodall of birds, says she uses Dawn soap on oily birds and at home.
For a family of Weezerheads in a Honda Pilot spot, 1994 never really ended. The group breaks into a rendition of “Buddy Holly.”
As the going gets tough in Greece, the Greeks are going shopping.
The government was forced to extend capital controls and keep banks closed until at least Thursday as money runs out with no new bailout imminent. While some people are using their remaining available euros to buy staples to cover daily needs, others are hitting electronics and appliance stores for Apple computers and Sony PlayStations to max out their credit and debit cards where vendors still accept them.
“People are spending the money they have in the bank because otherwise they’re afraid they won’t get it out,” said Natasa, 33, a shop assistant at electronics retailer Plaisio Computer in central Athens. She asked not to be identified by her full name. “A Mac is something that keeps its value,” she added, pointing to a gleaming 27-inch screen.
Progressive political organization MoveOn has become known for its massive database of supporters who back the group’s stances on issues such as gay marriage and wealth inequality. Historically, it has communicated with its more than 8 million active members primarily via email, often asking for monetary donations. Now the group, which was influential in its endorsement of Barack Obama over Hillary Clinton during his first Democratic presidential primary run, is testing a way for people to give by “donating” their social-media accounts.
So far, only 235 members have agreed to allow MoveOn to commandeer their Twitter accounts to post messages using the “Donate Your Account” tool MoveOn has asked active supporters to sign up for.
MoveOn’s members already serve as virtual megaphones trumpeting the organization’s messages to their friends and followers.
GQ.com is getting a new look this year, and that includes making sure the site’s ads are ones people will look at.
Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people’s attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ’s new ad formats.
These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. “This migration is the biggest thing to happen at GQ since Conde Nast bought the brand,” said the magazine’s publisher Howard Mittman.
Print
Suzuki
Advertising Agency:Fcb, Tel-Aviv, Israel
Creative Director:Tal Perlmuter
Art Director:Tal Perlmuter
Copywriter:Assaf Appelboim
The paper will seek new leadership for what it says is a vital part of the newsroom.
Après avoir étudié le dessin et le graphisme, Caitlin Thomas (aka LucidLines) a ouvert son salon de tatouages à Adelaide, dans le sud de l’Australie. Elle réalise des tattoos avec un tracé noir et des visuels qui paraissent simples au premier abord, mais qui regorgent de détails quand on s’y approche. Sur la devise « Less is more », elle représente des vagues, des animaux, des plantes et des paysages de cartes postales en intégrant des motifs surréalistes.
Luke Kelly, designer et créateur de Luke Lamp Co., a imaginé une lampe baptisée « Baselamp ». De par son design plat et sa source lumineuse en forme de cercle, elle peut transformer n’importe quel objet ordinaire transparent en un magnifique luminaire et offrir une décoration originale et unique à une pièce. Le projet est en campagne de crowdfunding sur le site participatif Kickstarter.
(TrendHunter.com) These July 2015 toys range from digitized building block games to dolls that are individually styled to celebrate diversity. In addition to the month’s tech-focused and app-enabled toy products,…
(TrendHunter.com) Entertainment executives will find much insight in the July 2015 media innovations, as it includes ideas in film, television and music. However, businesses interested in how to entertain consumers…
(TrendHunter.com) These July 2015 fashion for men ideas range from designer basketball jerseys to streetwear collections that are inspired by medical nurse and surgeon uniforms. After a lengthy focus on minimalism,…
(TrendHunter.com) With a range of disease-specific technologies to more general, overarching tech innovations that have plenty of scientific applications, the top July 2015 science trends highlight potentially…
(TrendHunter.com) Some people’s earliest crushes were on cartoon characters, so seeing a series of stripper Disney Princes shouldn’t be too much of a shock for people. Granted, there have been a lot worst…
A agência digital americana T3 demonstrou em um vídeo publicado esta semana uma solução para quem tem o Apple Watch e usa o Tinder. No lugar de jogar as fotos para a direita ou esquerda com o objetivo de dar likes e deslikes nos potenciais pegas, o aplicativo usa os batimentos cardíacos para determinar se […]
> LEIA MAIS: App para Apple Watch determina likes do Tinder pelos batimentos do coração
Post originalmente publicado no B9
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Facebook is trying to get smarter with its ad agency relations by aggressively plugging a consumer research program called “Facebook IQ.”
The initiative seeks to give brands and agencies a window on consumer behavior by merging Facebook data with third-party research. While the program is several months old, Facebook execs have started giving it more attention by taking the insights on the road. The tour, called “Facebook IQ Live,” has included recent stops in New York City and Chicago. Los Angeles could be next, followed by stops in international markets, according to Facebook executives.
The idea is to personally introduce mid-level agency staffers to the data, which includes insights on matters like when new mothers are on Facebook the most or how varied demographic groups shop differently online.
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