Indifference is also a crime.
Advertising Agency: Made, Mexico
Executive Creative Directors: Cristian Rocha, Yosu Aranguena
Creative Director: Sergio Sharpe
Copywriter: Yosu Aranguena
DArt Director: Fernando Sánchez
Account Director: Ernesto Rosillo
Indifference is also a crime.
Advertising Agency: Made, Mexico
Executive Creative Directors: Cristian Rocha, Yosu Aranguena
Creative Director: Sergio Sharpe
Copywriter: Yosu Aranguena
DArt Director: Fernando Sánchez
Account Director: Ernesto Rosillo
All pieces of a story.
Advertising Agency: Publicis, Caracas, Venezuela
Creative Director: Gerardo Pernía
Art Directors: Yoryi Cantor, Grace Reyes
Copywriter: Elias Isea
Published: April 2015
All pieces of a story.
Advertising Agency: Publicis, Caracas, Venezuela
Creative Director: Gerardo Pernía
Art Directors: Yoryi Cantor, Grace Reyes
Copywriter: Elias Isea
Published: April 2015
All pieces of a story.
Advertising Agency: Publicis, Caracas, Venezuela
Creative Director: Gerardo Pernía
Art Directors: Yoryi Cantor, Grace Reyes
Copywriter: Elias Isea
Published: April 2015
All pieces of a story.
Advertising Agency: Publicis, Caracas, Venezuela
Creative Director: Gerardo Pernía
Art Directors: Yoryi Cantor, Grace Reyes
Copywriter: Elias Isea
Published: April 2015
All pieces of a story.
Advertising Agency: Publicis, Caracas, Venezuela
Creative Director: Gerardo Pernía
Art Directors: Yoryi Cantor, Grace Reyes
Copywriter: Elias Isea
Published: April 2015
Category: Beyond Madison Avenue
Summary: Coca-Cola has done it again; they’ve launched a new interactive billboard in New York’s Times Square for their latest “Share a Coke” campaign. But before I talk about this latest effort, here’s a little background. At the heart of the campaign is the microsite Coke created with Google, with facts about 1,000 names that were printed on its cans and bottles this summer.
Category: Beyond Madison Avenue
Summary: The average consumer enjoys listening to messages and ads that appeal to them. The studies and research are pretty clear on that. When that happens, the consumer’s view on advertising turns from the typical negative view to a positive perspective.
Marketing Tech covered a report by Marketo that suggested that consumers want to see more personalized ads than regular, mass-consumed ads.
Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner joined as CEO in early 2014. Or it could become part of a larger media company to try to level the playing field. Mr. Beckner and ViralNova’s founder Scott DeLong have chosen the latter.
ViralNova has been acquired by Zealot Networks, an eleven-month-old media-and-entertainment company run by Danny Zappin who had co-founded Maker Studios, which Disney bought last year in a deal worth $950 million.
After raising $30 million in funding last year, Mr. Zappin’s new company has been building its business by buying a bunch of companies including a couple of talent management firms, three ad agencies, a content-licensing firm, a magazine publisher and a couple of music labels. Of the 15 acquisitions Zealot has completed since launching last year, ViralNova marks its largest one to date, said Mr. Zappin. He declined to say how much Zealot is paying for ViralNova but said that it’s a cash-and-stock deal.
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As consumers watch the sharks circling in Discovery’s Shark Week programming, chances are they have a smaller finor twocircling on their mobile devices as well.
American Express is moving into digital payments with a new service called Amex Express Checkout, which allows members to quickly make online purchases using their American Express logins.
The space is packed with competing platforms like Visa Checkout and digital wallets such as MasterPass and Google Wallet, but the hassle of managing those services can prevent consumers from signing up and sticking with them, according to AmEx.
Like Visa Checkout, Amex Express Checkout is not a digital wallet. Customers don’t have to create a new login and manually connect their credit cards as they do on MasterPass and Google Wallet. In fact, AmEx members don’t have to enroll in the service at all, which is what sets the platform apart from other services. When it launches today, all U.S. cardholders with AmericanExpress.com accounts — tens of millions of members — will automatically be able to use the platform with their existing login information.
For four days each year, Tom Cruise, Quentin Tarantino and some of the biggest movie stars on the planet head to San Diego’s Comic-Con International to get grilled by a goofy, somewhat dashing stand-up comedian named Chris Hardwick.
At this year’s annual conference for more than 130,000 fans of comic books and genre movies, Mr. Hardwick will moderate panels on such topics as “Star Wars,” “The Walking Dead” and Tarantino’s new movie “The Hateful Eight.”
Mr. Hardwick also uses his role at Comic-Con to promote Nerdist Industries, the four-year-old entertainment company he founded and leads. Nerdist runs a network of more than 30 podcasts, along with YouTube channels and a website beloved by fans of Marvel and “Game of Thrones.” The company, owned by Thomas Tull’s Legendary Entertainment, has tapped into the flourishing business of nerd culture, which has transformed Hollywood into a factory line of billion-dollar comic-book and fantasy franchises.
T-Mobile is promising that making calls, sending text messages and using data in Canada and Mexico just got easier.
T-Mobile, the nation’s fourth-largest wireless carrier, has unveiled a feature for its Simple Choice plans called Mobile Without Borders, which allows customers with smartphones to call landlines and mobile phones, send text messages and use data in Mexico and Canada without incurring roaming charges. It also works for subscribers who travel to Canada and Mexico, whose charges will be the same as if they were still in the U.S. Existing Simple Choice customers will have to opt-in to the the feature and the offer starts July 15.
The move is part of T-Mobile’s recently launched “Uncarrier Amped” campaign, which kicked off in late June with promotion called “Jump on demand” that allowed users to upgrade smartphones at will for a monthly fee. The latest announcement is also a step beyond the company’s October 2013 announcement, which offered unlimited international data and text services at no extra charge for its Simple Choice customers, though that offer was limited to a slower 2G connection whereas today’s announcement is for LTE data. All Simple Choice pre-paid plans are also included in the offer.
A majority of brands are missing out on social’s ability to drive business results. While the social landscape has changed dramatically, many marketers haven’t evolved their approaches to social media strategy, content, paid media and measurement to keep pace with new opportunites, putting them at risk of wasting money on approaches that simply are not built for today’s communications environment.
For years — yes, it’s been years — brands have been in hot pursuit of the always-on social strategy that transformed Oreo’s social success into “a dunk in the dark.” But the ongoing rise of content — more than 27 million pieces of social content published every day — on these platforms has also made “share of screen” harder to come by organically. Since then, social networks have evolved to become powerful media platforms, offering brands the potential for scale, reach and more sophisticated targeting, to put the right content in front of the right audiences. As a result, the bar has risen exponentially to compete for consumer attention and participation, and to meet it, brands must invest in a social strategy that combines more concentrated campaign-driven creative ideas with specialization in the data and media needed to ensure they’re seen and engaged with. Success requires re-thinking the social marketing playbook.
Here’s how:
Procter & Gamble Co. has agreed to divest much of its beauty business including CoverGirl, Clairol and Wella brands — to Coty in a $15 billion deal. It is most likely to be completed as a spinoff that could leave much of the newly enlarged Coty in the hands of P&G shareholders.
With the deal, which includes 43 brands in all, P&G’s plan launched last year to shed 100 brands and around 15% of its business is “substantially completed,” said Chief Financial Officer Jon Moeller in a conference call this morning. When it’s complete, P&G will have divested or merged 93 of the 100 brands, 95% of the targeted sales and all of the profit for brands expected to be eliminated.
In all, the brands involved in the divestiture to Coty had 2014 U.S. measured media spending of around $300 million, according to Kantar Media, almost all handled by WPP’s Grey. Whatever agency ends up with the business at Coty stands to take on a tough customer. Coty is asking for 150-day payment terms for participants in its current global media review launched in April, a process that takes on far greater weight now.
Time Inc., publisher of Time, People and Sports Illustrated, has signed a 15-year lease at Brooklyn’s Industry City, where it will have offices and a studio for a new automotive website.
The 55,000-square-foot space will be home to more than 300 employees by the end of the year, the New York-based company said Thursday. The deal includes a 5,000-square-foot ground-floor showroom that will be used for video work for TheDrive, a website focused on car news and culture aimed at readers under 35.
Brooklyn is emerging as an attractive office market for technology and media companies, who are drawn to the area’s startup culture and refurbished warehouses. In March, Industry City’s owners, Atlanta-based Jamestown and its partners, unveiled a $1 billion plan to transform the 19th century waterfront complex into a modern hub for technology and manufacturing.
Direct Marketing, Print
RSX Dental Group
Advertising Agency:MUSICA Comunicação e Marketing, Joinville, Brazil
Creative Director:Sulivan Cruz
Art Director:Fellipe Rinschede
Copywriter:Sulivan Cruz
Illustrator:Fellipe Rinschede
Print
Museum Of Memory & Tolerance
Indifference is also a crime.
Advertising Agency:Made, Mexico City, Mexico
Executive Creative Directors:Cristian Rocha, Yosu Aranguena
Creative Director:Sergio Sharpe
Copywriter:Yosu Aranguena
DArt Director:Fernando Sanchez
Account Director:Ernesto Rosillo
Print
Child Fund Brasil
Children do what they live.
Advertising Agency:New360, Belo Horizonte, Brazil
Creative Director:Gustavo Leite
Art Director:Rodrigo Carvalho
Copywriter:João Marcelo Meira
Illustrator:Rodrigo Carvalho
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