(TrendHunter.com) Experiential pop-up shops can range from creative mall activations to live product demonstrations and branded beauty bars.
Perhaps the most visible and nostalgic example of an immersive, brand-…
(TrendHunter.com) The work of Douglas Hale will spiral people into another dimension where faces fall off, women blow out birds in place of smoke and a range of other fantastical situations. Although there is a retro…
Advertising Agency: Wieden+Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Genevieve Hoey, Sean Condon
Art Director: Jeffrey Lam
Copywriter: Jake Barnes
Head of Broadcast Production: Joe Togneri
Director of Interactive Production: Kelsie Van Deman
Broadcast Producer: Eleni Karathanasi
Interactive Producer: Matthew Ravenhall
Strategic Planner: Emma Wiseman
Communications Planner: Josh Chang
Group Account Director: Jordi Pont
Account Director: Aitziber Izurrategui
Account Manager: Caroline-Melody Meyer
Art Buyers: Stacey Prudden, Maud Klarenbeek
Head of Design: Joe Burrin
Designer: Thomas Payne
Retoucher: Dario Fusnecher
Project Managers: Stacey Prudden, Jackie Barbour
Business Affairs: Kacey Kelley
Director / Director of Photography: Quentin van den Bossche
Producer: Eleni Karathanasi / Brenninkmeijer & Isaacs
Editor: Quentin van den Bossche
Audio post: WAVE Amsterdam
Post production: MPC
Flame: Dirk Riesenfeld
Telecine: Matthieu Toullet
Producers: Gwenn Hardouin, Edwin Elkington
Social activation company: AKQA
Client Partner: Dan Pankraz
Group Creative Director: Ian Wharton
Associate Creative Director: Tim Baggott
Copywriter: Ollie Rogers
Account Director: James Annis
Associate Program Director: Sebastian Sokol
Senior Strategic Planner: Charles Morgan
Social Strategist: Farah Dib
Head of Film: Quiche Campbell
Advertising Agency: Wunderman, Dubai, UAE
Executive Creative Director: Piotr Chrobot
Senior Copywriters: Hassan Syed, Fernando Miranda, Muhamad Assaf
Senior Art Director: Giles Watson
Designer: Jesus Barajas
App development: Micha? Dunin / WebTalk, Piotr Trentowski, Wojciech Mikucki / &More Group
Video production: Mudville Dubai
Support: Tattoo
Advertising Agency: WhybinTBWA Group, Melbourne, Australia
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Copywriter: Tim Woolford
Art Director: Scott Canning
Head of Production: Margot Ger
Producer: Lauren Pell
Director: Tom Lock
1st AD: Richard Hearman
DOP: Marin Johnson
Editor: Tom Lock
Animations: Ben Hall
Sound: Phil Kenihan, Justin Bodinac / Front of House
Stunt Driver: Samantha Reid
World Memory Champion: Jonas Von Essen
Group Managing Director: Kimberlee Wells
General Manager: Mike Napolitano
Senior Account Manager: Nikki Rawling
Account Managers: Amelia Van Veenendaal, Leigh Arbon
Planner: Paul Arena
Social Planner: Hien Pham
The text gets there. You don’t. Eyes on the road, not on your phone.
Advertising Agency: DDB, La Paz, Bolivia
Chief Creative Officer / Copywriter: Henry Medina
Creative Director / Head of Art: Christian Morales
Published: July 2015
The text gets there. You don’t. Eyes on the road, not on your phone.
Advertising Agency: DDB, La Paz, Bolivia
Chief Creative Officer / Copywriter: Henry Medina
Creative Director / Head of Art: Christian Morales
Published: July 2015
The text gets there. You don’t. Eyes on the road, not on your phone.
Advertising Agency: DDB, La Paz, Bolivia
Chief Creative Officer / Copywriter: Henry Medina
Creative Director / Head of Art: Christian Morales
Published: July 2015
Advertising Agency: Fcb, Tel-Aviv, Israel
Chief of Creative: Tal Perlmuter
Art Director: Tal Perlmuter
Copywriter: Assaf Appelboim
Account Director: Lital Ben Zaken
Published: July 2015
Advertising Agency: Fcb, Tel-Aviv, Israel
Chief of Creative: Tal Perlmuter
Art Director: Tal Perlmuter
Copywriter: Assaf Appelboim
Account Director: Lital Ben Zaken
Published: July 2015
Advertising Agency: Grey, London, UK
Deputy Executive Creative Director: Vicki Maguire
Creatives: Lex Down, Jamie Starbuck
Account team: Bill Scott, Sophie Fredheim, Fay Taylor
Head of Film: Glenn Paton
Assistant producer: Talia Shear
Planners: Matt Tanter, Mike Alhadeff
Production company: Academy
Director: Nabil
Producer: Luke Goodrum
DOP: Justin Brown
Sound: Sam Ashwell @ 750mph
Post-production: ETC
Lottery has been the same for decades. People use their favorite-numbers. These lucky numbers usually have a meaning, such as a birthday or a telephone-number. Lottery players are usually 50 and older. But Generation-Y has lost interest. They seek change, they seek something new. Lottery doesn’t offer this. That’s why we developed the „WestLotto-KENO-SIM“ app for iPhone and Watch. The app reads the health-data that is provided by the Health-app. With the help of a unique algorithm the app generates personalized lucky numbers based on the retrieved health and fitness-data.
Advertising Agency: MRM//McCANN Germany, Frankfurt, Germany
Executive Creative Director: Martin Biela
Strategy Director: Maurice Racz
Creative Director Innovation: Dominik Heinrich
Creative Technology Director: Mark Hollering
Senior Art Director: Jan Portz
Copywriter / Concept: Christian Endecott
Application Developers: Torben Berger, Dario Aprea
Management Supervisor: Jens Rasper
Account Manager: Melanie Bonn
We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.
Advertising Agency: BBR Saatchi & Saatchi, Israel
VP Creative: Nadav Pressman
Creative Director: Idan Levy
Creatives: Ronen Kornberg, Niv Herzberg
China’s roller coaster ride on the stock market, with shares down about 30% in less than a month after a rapid rise, is raising serious concerns about growth in the world’s second-biggest economy, and whether consumer spending will play a big a role as widely hoped. Ad Age asked China experts for their take on China and its prospects, starting with self-described “unabashed China bull” Martin Sorrell.
“We think it’s been apparent for some time that Chinese stock markets have been overvaluede.g. stories of farmers investing in the stock markets, rather than farming; the pricing of some deals in our industry in China; and the privatization of Chinese U.S. listings with the aim of refloating in China to arbitrage the high Chinese valuations,” the WPP chief executive said.
“Our Chinese business continues to grow and is our third largest, forecast to cross $1.6 billion of revenue this year and growing about 4% like-for-like. It is, however, quite volatile and multinational clients are finding it more difficult, locals perhaps less so. We remain unabashed Chinese bulls, and given the opportunity would double-up given the long-term opportunities.”
As part of a movie tie-in with “Minions,” McDonald’s has been placing those loveable yellow weirdos in Happy Meals. But according to the internet — and local TV news reports — parents are claiming that the toys are cursing at impressionable children.
WFTV in Orlando, Fla., reports that a local family is “furious” about toys saying “What the fuck” and “I’ll be damned.” That sounds like a pretty serious charge. Wouldn’t you like to take a listen for yourself to determine whether we’re dealing with foul-mouthed toys or a local family with an over-active imagination? WFTV’s video segment, however, is entirely unhelpful since it bleeps out the sounds the toy Minion is making.
No worries. YouTube user Rasoal Hall has posted a video of the possibly offensive toy. You be the judge.
Western Union is pushing money transfers to Cuba in a new series of TV spots produced on the island, which was recently opened to U.S. travel and business. The two Spanish-language ads are among the first to be filmed in Cuba by an American-based company since the 1962 U.S. embargo.
“Cuba is an important market for us,” said Laston Charriez, senior VP-marketing, Americas at Western Union. “We wanted to be there first and make it relevant and breakthrough.”
Colorado-based Western Union, which operates in every province and municipality in Cuba, has provided money transfers from the U.S. to Cuba since 1995 and began making payouts in the country’s local currency in 2011. U.S. remittances to the once closed-off island currently reach 62% of Cuban households, according to analysis by the Havana Consulting Group for Western Union. Western Union said the average value of a money transfer to Cuba from the U.S. is $150.
This week the Kyu marketing-services unit of Hakuhodo in Japan acquired Montreal-based Sid Lee, an experiential agency.
It was just the latest move by the mini-network, which was set up in May 2014 after the acquisitions of branding shop Red Peak Group and consultancy SY and last month bought Digital Kitchen.
Kyu was formed to diversify Hakuhodo’s portfolio beyond Japan as well as form what Michael Birkin, the former Omnicom vice chair and Red Peak founder who runs it, calls a “collective” of agencies representing the future of advertising.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a zany science teacher sings the praises of Tide Pods, and a teen basketball player goes from zero to hero thanks to his Acuvue contact lenses.
In a sweet spot for Paper and Packaging, a young woman faces a quandary: how can she bond with her dad? Answer: spend the day eating donuts and going to ball games.
One day after an outside group backing John Kasich’s presidential bid made eye-popping early ad buys in New Hampshire, there are signs that a super-PAC supporting rival Jeb Bush is preparing to do the same.
In paperwork filed Wednesday with the Federal Election Commission, Right to Rise USA reported spending $47,000 for media production and placement, an indication that the group has ads in the works. The filings say the ads will oppose Democratic front-runner Hillary Clinton and be placed in New Hampshire and Iowa, the two states where the first ballots of the presidential election will be cast early next year.
It’s unclear, however, whether the spending signals a larger television buy or an Internet-only ad campaign.
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