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Target is gearing up for back-to-school, its second biggest selling season, with half a dozen new spots starring social media influencers, as well as a new tool called “School List Assist” and deals to make shopping easier for parents. The effort aims to establish Target as a one-stop shopping destination during the high-traffic period, said Rick Gomez, SVP-marketing at Target.

“During back-to-school season, there are mixed emotions,” said Mr. Gomez, referring to the consumer mindset. “It’s excitement but it’s also stress. And Target is working to become that one-stop solution that provides the on-trend items … eases hassles with ‘School List Assist,’ and helps parents stay on budget with a steady stream of promotions.”

“School List Assist” is a new tool on Target.com that provides a curated list of school supplies, which parents can order from online for home delivery or in-store pickup. The retailer worked closely with schools across the country to find the common items that parents will be looking for this back-to-school season.

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Yahoo and Google were among the first companies to let people scour the web by typing some words into a search box. Now both companies are building a new kind of search for mobile that aims to do away with the query.

Earlier this month Yahoo updated its Aviate app that lets Android owners customize their phones’ home screens by adding a feature called Smart Stream. Smart Stream aims to function as someone’s personal assistant, anticipating whatever information a person might need and making it available on the phone’s home screen.

Like Google’s personal assistant app Google Now, Smart Stream pulls information from various apps on a person’s phone like their calendar and location, as well as other signals. For example, if something is plugged into the phone and the person has a conference call scheduled in one minute, Smart Stream would determine that headphones were likely plugged in for the call and automatically show the phone number to call when the person checks the Smart Stream screen on their phone.

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(TrendHunter.com) ESPN recently released a magazine issue dedicated to honoring athletic bodies, so Marvel decided to recreate a body-positive version of its own using nude superheroes. The goal of this visual…

Primesight has emerged as the preferred bidder for regional media specialist Eye Airports, which has outdoor contracts for London Gatwick and Manchester airports, in a deal estimated at £3 million.

Fifty-plus years after publication of Harper Lee’s “To Kill a Mockingbird,” readers gathered for her other novel to go on sale at the stroke of midnight.

Mensagem é do Comitê Paralímpico do Canadá

> LEIA MAIS: Os Jogos podem ser duros. Mas os atletas são ainda mais durões

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Telebrands, which say it’s the largest marketer of “As Seen on TV” products, must pay a $550,000 settlement and make a lengthy list of changes to its ordering and payment systems under an agreement announced today by the New Jersey attorney general’s office.

One requirement: Operators can no longer just be standing by. They’ll have to answer the phone if a consumer opts to speak to a live rep rather than keep using the “interactive voice response” system.

The Fairfield, N.J.-based company sells the Pocket Hose, Bullseye Pee Pads for potty training pups and Ankle Genie swelling-reducing support sleeves among dozens of other products sold on late-night cable TV. Under the terms of the agreement it won’t be allowed to repeat offers for additional merchandise once consumers have declined them on its websites or during automated phone orders. And its ordering systems must clearly disclose all costs and allow consumers to edit orders before finalizing them.

Continue reading at AdAge.com

Pelo menos é o que defende a Apple em nova campanha

> LEIA MAIS: Não basta ser smartphone. Tem de ser um iPhone

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