The parent company of the two publications said the order was in response to coverage of possible fraud involving the fund, 1Malaysia Development Berhad.
Até agora quem tivesse uma GoPro estava limitado a gravar vídeos com a câmera para posteriormente publicá-los na web. Mas com uma atualização liberada esta semana, o aplicativo Meerkat agora permite que os donos das câmeras façam livestreaming direto dela. Basta conectar a câmera normalmente no celular, abrir o aplicativo e dar uma sacudida que […]
> LEIA MAIS: GoPro ganha suporte a livestreaming pelo Meerkat
Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie
Local commercials — those gems of advertising offering sincere pledges of service and strange visuals seemingly inspired by bath salts — didn’t disappoint this year. These ads find a special place in culture and memory with catchy songs, dated graphics and grainy film. So without further ado, revel in the cheesy glory of summer 2015’s bad local ads. If you’re lucky, you might run into one of these local celebrities at the grocery store (or the dog park).
St. Louis: InstaCredit Automart
Who can resist Punkey Ray and Lulu, the cowboy hat-wearing InstaCredit Automart dogs that tell you about hassle-free approvals and promotions?
As the summer travel season hits its peak, the $928 billion global travel industry is reaching out to a new key segment: millennials.
Hospitality chains are doing everything from changing up decor — updating rooms with trendier furnishings and glitzing up lobbies with musical acts — to adding services such as budget prices, 24-hour cafes, full-service bars and even yoga classes in pursuit of the millennial traveler. And in a nod to this digitally conscious generation, they are wooing them with social media, concierge apps, free Wi-Fi and smartphones used as room keys.
“This is a huge generation that will have a big impact, and we’ll continue to meet them wherever they are,” said Mary Beth Parks, senior VP-global marketing at Hilton Worldwide, which has more than 4,300 hotels in 93 countries.
“Reviewmaggedon.”
The recent spate of media agency reviews has sparked a dramatic new term to describe it — and no shortage of speculation from industry experts on what’s driving the searches.
On the list of theories are transparency woes, marketer cost-cutting, viewability concerns, and the move to programmatic buying. Sir Martin Sorrell is the one who got it right. While in Cannes last month, the leader of the world’s largest ad holding company, WPP, offered his opinion that above all, marketers are confused. While I haven’t agreed with him on much in the past, his observation in this case feels spot-on. The media landscape is so dizzyingly fragmented that any marketer would feel less certain about their go-forward strategy.
desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)
One million people like you, like you. Easily the most browsed social network around, Facebook boasts of over 100 million users in India alone. Clearly, if there ever was a right place-right time, this is it. Cash in on the social media opportunity now. Contact Hyper, the social media experts.
Advertising Agency: Animal, New Delhi, India
Creative Director: Kunel Gaur
Art Directors: Kunel Gaur, Sharon Borgoyary
Copywriters: Anindita Das, Tenzin Wangdi
Illustrators: Kunel Gaur, Sharon Borgoyary, Jayesh Seth
The post Self Promotional by Hyper : Social Media Experts appeared first on desicreative.
(TrendHunter.com) The dining scene at Mandalay Bay has been elevated, and award-winning Chef Akira Back is the executive chef at the latest avant-garde eatery, Kumi Japanese Restaurant + Bar. In Japanese, Kumi means…
Numerous apps have been suspended from Google’s Play store following a report about malicious mobile apps that were defrauding advertisers out of nearly a billion dollars a year.
The information was released by ad-fraud firm Forensiq, which detailed how unscrupulous developers had created so-called zombie apps that were available on the Google Play store.
The apps — which run constantly in the background on smart phones — can consume gigabytes of data, severely drain battery life and run more than 16,000 advertisements in a single day without the user’s knowledge.
Pearson’s sale of the newspaper to Nikkei, an employee-owned news organization dedicated to long-term value, is good for journalists and readers.
Ms. Klass, a writer and human rights advocate, taught English in rural Afghan schools and later became the director of the Afghanistan Information Center.
Join Ad Age July 30 for a members-only live webcast offering a behind-the-scenes take on the 200 Leading National Advertisers, Ad Age’s annual report on spending, strategies and trends for the nation’s top marketers.
Ad Age Director of Data Analytics Bradley Johnson will put the numbers in perspective and share via webcast the facts you need to know.
Date and time: Thursday, July 30, 2015, at 2 p.m. ET.
Is Walmart falsely implying that its workers make a living wage — specifically the $15-an-hour minimum sought by some advocacy groups? The giant retailer may soon be answering that question for the Federal Trade Commission, after an unusual move by the National Advertising Division of the Council of Better Business Bureaus.
The NAD announced last week that it had referred the Walmart ad to the FTC after Walmart refused to participate in an NAD review, saying the ad that first aired in May on TV and online didn’t make those implications and the NAD isn’t qualified to review the matter.
One of the advocacy groups that typically criticizes Walmart’s employment practices Making Change at Walmart today joined the NAD in calling on the FTC to review the ad. The FTC didn’t immediately return calls on whether it’s inquiring, and generally doesn’t comment on cases in progress. But NAD Director Andrea Levine said the commission usually does take up matters referred by the group.
According to the deal, if Sesac cannot agree with the committee on fees, they will be set by a third party. Sesac must also pay $3.6 million in legal costs.
For all the noise “Sharknado 3: Oh Hell No!” generated on Twitter Wednesday night, the latest installment of Syfy’s campy disaster-movie franchise failed to make much of a splash in the ratings.
According to Nielsen live-plus-same-day data, “Sharknado 3” scared up 2.81 million viewers and a 0.9 in the adults 18-49 demo, marking a 31% drop versus last summer’s 1.3 rating.
While “Sharknado 3” was by far the night’s most-watched program on cable, its demo performance only put it into a tie for first place with A&E’s “Duck Dynasty.” Overall deliveries of the third installment in the aquatic-predators-and-inclement-weather fable were down 28% from the year-ago 3.9 million viewers.
Established in 2005 by EP/Managing Partners Tim Katz and Matthew Brown, Knucklehead has quickly built a sterling reputation with its high standard of creative execution and faultless production.
Katz and Brown have tapped Cathleen Kisich to lead the charge on importing the Knucklehead seal of quality with the US flagship. Kisich began her seasoned career as an agency producer before making the jump to Executive Producer in 2010 when she joined the table at Caviar, representing some of the biggest names in the industry including AG Rojas and Keith Schofield.
Kisich also brings along Producer Lauren Small to the new Knucklehead US. Small previously worked at Partizan, and at Caviar, where she and Kisich met.
See? Everyone’s moving to L.A.
Midway through the summer TV season, familiarity is clearly trumping novelty, as hoary old formats like NBC’s “America’s Got Talent” and CBS’ “Big Brother” are crushing nearly all of broadcast’s new unscripted fare.
According to Nielsen live-plus-same-day data, the 10-year-old “America’s Got Talent” is the summer’s top-performing show in the all-important adults 18-49 demo, averaging a 2.4 rating. In a season of plummeting viewership stats, “America’s Got Talent” has managed to eke out a slight increase where it counts most, improving 4% versus its year-ago 2.3 rating.
“AGT” is also the most-watched summer program, boasting an average delivery of 10.7 million total viewers.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
