Programmatic Everywhere: Every Screen is an Opportunity


Imagine this: You’re sitting in a taxi on your way home from work. It’s raining, and it’s rush hour. The video screen in front of you plays an ad for a stylish raincoatone that suits you perfectly. It also plays an ad for a golf resort that’s only an hour from where you live, because you had been researching golf getaways online just the night before.

You check the time. Your smartwatch shows an ad from a local dealership touting a new SUV for which you’re in the market, and which has several features that suit your needs perfectly. The car is red, one of your favorite colors. You touch a button on the watch’s interface to request more information. When you finally get home and begin watching an episode of your favorite TV show, you’re pleased to see that the first commercial is a helpful ad about the car you’re now seriously considering test driving.

In this world, any screen can be a key touchpoint between marketers and consumers. Whether it’s on television, a billboard, a wearable device, or a screen we’ve yet to imagine, there’s an opportunity for marketers to make a deep personal connection with an individual. But, unlike the wistful fantasies of yesteryear’s digital out-of-home ventures, the scene I described will not come to pass through manually planned media on closed loops with sketchy creative and little to no audience engagement.

Continue reading at AdAge.com

32 Environmental Art Pieces – From Grassy Horse Sculptures to Stellar Sand Portraits (TOPLIST)

(TrendHunter.com) Sand, water, grass and snow are just of the few of the natural elements that make up these awe-inspiring pieces of environmental art. While many artists strive to make lasting pieces of artwork that…

The Hunger Game of Thrones é um mashup inevitável (e incrível)

hunger-game-of-thrones

Os universos da franquia de filmes The Hunger Games e do seriado Game of Thrones não poderiam ser mais diferentes. Um é futurístico repleto de inovadoras tecnologias e o outro é cheio de magia e consideravelmente mais sanguinolento. Eles compartilham apenas quatro letras de uma palavra no seu título. E isso foi o suficiente para […]

> LEIA MAIS: The Hunger Game of Thrones é um mashup inevitável (e incrível)

Brainstorm9Post originalmente publicado no B9
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Carl’s Jr prova que tudo é uma questão de ponto de vista

carls

A sacanagem está nos olhos de quem vê

> LEIA MAIS: Carl’s Jr prova que tudo é uma questão de ponto de vista

Brainstorm9Post originalmente publicado no B9
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Do People Really Still Buy Leads?

Category: Beyond Madison Avenue
Summary: If we are the ones bringing the bad news to you, we are dreadfully sorry that someone didn’t tell you sooner — the age of buying leads is over.

With the age of digital marketing, marketing analytics, CRM, social media, and “inbound marketing,” there is no excuse to settle for finding a firm that collects leads and pay them for numbers, emails, and contacts of “influential” people.

Thankfully, when marketers understand their market, the age of the cold call is over.

IS

Are we seeing a reflection of ourselves in the violence in the Middle East?
— an interview with Simon Critchely

by

From Adbusters #120: Manifesto for World Revolution PT.III

One thing that really perplexes me is the way in which the West, especially the U.S. and U.K. governments, pretend to be shocked by the violence that’s being mimicked by the Islamic State. During the time of Al Qaeda, Bin Laden would be crouching in a cave on the Afghanistan/Pakistan border and speaking to a camera with maybe an AK-47 against the wall in the background. This was all very reassuring because the face of evil was far away.

What’s changed now is that IS are reflecting our own media strategy back at us. What we’re seeing in their videos is a mirror image of our own violence, with a sort of CNN feel, right down to the orange jumpsuits. They often use video game techniques, with a hip-hop feel and lots of emotion.

What our governments want us to think is that IS is some monstrous other, some oriental barbaric enemy that can be demonized as pure evil and destroyed. But if there is any evil here, it’s ours and not theirs. The violence that we see played out in these videos is a reflection of our own violence that’s come back to haunt us.

One thing that really perplexes me is the way in which the West, especially the U.S. and U.K. governments, pretend to be shocked by the violence that’s being mimicked by the Islamic State. During the time of Al Qaeda, Bin Laden would be crouching in a cave on the Afghanistan/Pakistan border and speaking to a camera with maybe an AK-47 against the wall in the background. This was all very reassuring because the face of evil was far away.

What’s changed now is that IS are reflecting our own media strategy back at us. What we’re seeing in their videos is a mirror image of our own violence, with a sort of CNN feel, right down to the orange jumpsuits. They often use video game techniques, with a hip-hop feel and lots of emotion.

What our governments want us to think is that IS is some monstrous other, some oriental barbaric enemy that can be demonized as pure evil and destroyed. But if there is any evil here, it’s ours and not theirs. The violence that we see played out in these videos is a reflection of our own violence that’s come back to haunt us.

We content ourselves by saying it’s barbarism, but how did these monsters appear? We are those monsters, we did this. There would be no Islamic State if the U.S and it’s allies had not invaded Iraq in 2003.

Iraq is just one instance of the way western foreign policies have repeatedly destabilized numerous regimes over hundreds of years, particularly since the Second World War. So the first thing we need is a history lesson . . . we need to face up to and own up to who we are and what we’ve been doing for a very long time. What these videos reveal is our hypocrisy. They are a savage indictment of the western military industrial capitalist machine which has been driving things over the last century.

— an interview with Simon Critchely

Source

TD Bank Takes Us Down Memory Lane In This Week's Viral Video Chart


Continue reading at AdAge.com

Macy's Sings Its Way Into Consumers' Minds During Back-to-School


Macy’s hopes to sing its way into parents and students’ minds this back-to-school season with an a cappella contest inspired by films like the Pitch Perfect franchise and popular a cappella artists.

The retailer will kick off a national challenge — open to elementary, middle and high schools, as well as colleges — in September in order to tap into the growing a cappella trend. Three winning schools will be chosen based on video submissions and each will be awarded $25,000.

Last back-to-school season, the department-store chain hosted another contest that leveraged the lip dub trend.

Continue reading at AdAge.com

At VidCon, YouTube Stars and Their Fans Look to Snapchat, Twitter


Every summer for the past six years, thousands of YouTube creators, their fans and often those fans’ parents descend on Anaheim, California, for VidCon. It’s Comic-Con for YouTube. But lately it’s not just for YouTube. Facebook, Snapchat and Twitter have each emerged with their own sizeable video audiences.

Ad Age interviewed several digital video stars and their fans during VidCon about all the video services that are vying for their attentions and how they compare.

If you want to skip ahead to a particular topic, here’s a list of timestamps for each corresponding section:

Continue reading at AdAge.com

Editors’ Note: Clinton Email Coverage

Times coverage of Hillary Rodham Clinton’s use of an email account involved corrections and changes that may have left readers with a confused picture.


Trendonthis.org: David

Advertising Agency: Y&R, New York, USA
Chief Creative Director:
Leslie Sims
Creative Directors: Marc Sobier, Greg Farley
Art Director: Brian Cheung
Copywriter: Anthony Dimichele
Senior Art Director: Lauren King
Production company: Helo
Director: Alan Poul
Producer: Liz Graves
Executive Producer: Craig Jelniker
Assistant Producer: Sarah Haroldson
Music + Sound Production: Lauren King

Trendonthis.org: Olivia

Advertising Agency: Y&R, New York, USA
Chief Creative Director:
Leslie Sims
Creative Directors: Marc Sobier, Greg Farley
Art Director: Brian Cheung
Copywriter: Anthony Dimichele
Senior Art Director: Lauren King
Production company: Helo
Director: Alan Poul
Producer: Liz Graves
Executive Producer: Craig Jelniker
Assistant Producer: Sarah Haroldson
Music + Sound Production: Lauren King

Trendonthis.org: Lance

Advertising Agency: Y&R, New York, USA
Chief Creative Director:
Leslie Sims
Creative Directors: Marc Sobier, Greg Farley
Art Director: Brian Cheung
Copywriter: Anthony Dimichele
Senior Art Director: Lauren King
Production company: Helo
Director: Alan Poul
Producer: Liz Graves
Executive Producer: Craig Jelniker
Assistant Producer: Sarah Haroldson
Music + Sound Production: Lauren King

Volkswagen: Unleash your Rrrr

see the work at http://rrr.vw.com/#main

Advertising Agency: Deutsch LA, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Jerome Austria
Creative Director: Daniel Barak
Senior Art Director: Karan Dang
Art Directors: Alice Blastorah, Neph Trejo
Copywriters: Shiran Teitelbaum, Eddie Babaian

Greenwich Pizza: Crispeakers

Advertising Agency: Publicis Jimenezbasic, Philippines
Executive Creative Directors: Brandie Tan, Trixie Diyco
Creative Director / Art Director: Lec Flores
Creative Director / Copywriter: Nino Gupana
Associate Creative Director / Art Director: JP Cuison
Art Director: RJ Ferrer
Illustrator: Raizel Go
Account team: Chinky Veloso, Vanessa Julian

Cape Herb & Spice Rub: Texan Steakhouse Scent

Advertising Agency: DDB Tribal, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director / Copywriter: Eric Wittstock
Creative Director / Art Director: Bruce Murphy
Photographer: Vanessa Lewis
Illustrator: Carioca
Production Manager: Derrick Baney

Prozym Dental Sticks: Kissably clean, 1

Advertising Agency: Affinity, Sydney, Australia
Creative Director: Marcus Tesoriero
Copywriter: Marcus Tesoriero
Senior Art Director: Charles Grant
Head of Digital: Mark Clayton
Group Account Director: Cheyne Oxford
Account Director: Annalise McDonnell
Photographer: Andreas Bommert
Designer: Carlie Smith
Director of Strategy: Angela Smith
Business Executive: Thomas Smyth

Prozym Dental Sticks: Kissably clean, 2

Advertising Agency: Affinity, Sydney, Australia
Creative Director: Marcus Tesoriero
Copywriter: Marcus Tesoriero
Senior Art Director: Charles Grant
Head of Digital: Mark Clayton
Group Account Director: Cheyne Oxford
Account Director: Annalise McDonnell
Photographer: Andreas Bommert
Designer: Carlie Smith
Director of Strategy: Angela Smith
Business Executive: Thomas Smyth

Prozym Dental Sticks: Kissably clean, 3

Advertising Agency: Affinity, Sydney, Australia
Creative Director: Marcus Tesoriero
Copywriter: Marcus Tesoriero
Senior Art Director: Charles Grant
Head of Digital: Mark Clayton
Group Account Director: Cheyne Oxford
Account Director: Annalise McDonnell
Photographer: Andreas Bommert
Designer: Carlie Smith
Director of Strategy: Angela Smith
Business Executive: Thomas Smyth

Carlton Hotel Singapore: Fresh and inviting, 1

Advertising Agency: Cercle, Singapore
Creative Director / Art Director: Jefferson Ho
Copywriter: Steve Straw
Account Director: Janice Koh
Photographer: Joel Lim