Hasta La Creative!

mcgarrybowen made a series of layoffs in its New York office today.

The agency’s statement:

“Our clients’ businesses are constantly evolving, and we, as their agency partner, must be well positioned to meet those needs. As such, we made staffing adjustments in our New York office today to right size our team.”

According to a spokesperson, these cuts affected less than 10 percent of total staff in Manhattan–and while we have no information on the reason for the move at this moment, the agency tells us that it had nothing to do with its ongoing work for Verizon.

Verizon did make quite a few changes to its agency roster in the months leading up to its $4.4 billion acquisition of AOL: the telecoms giant signed W+K in January, followed by shifting more of its sponsorship/entertainment work to Momentum Worldwide, and began reviewing its “digital agency support.” This translated to a loss for several of its agency partners; in April, CMO Joe Saracino of Erwin Penland (himself a former Verizon employee) discussed a series of layoffs that followed a change in that agency’s relationship with the client.

mcgarrybowen CMO Brandon Cooke, however, is quick to dispel misconceptions regarding the account. He writes:

“The rumor that we no longer work with Verizon or will no longer work with them is absolutely not true. We continue to work with Verizon as their wireless network creative agency and have not been informed otherwise.”

No word on when Verizon will release its newest campaign.

(TrendHunter.com) There was a time when the concept of futuristic furniture was confined to a very niche space, but these days there are a wide variety of designers, engineers and inventors coming up with furniture…

Outdoor, Print
PopClik

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Advertising Agency:Bravo/Y&R, Miami, USA
Chief Creative Director:Claudio Lima
Creative Director:Carmelo Rodríguez, Willy Lomana
Art Director:Demian Nájera
Copywriter:Alex Toedtli
Retoucher:Raul Pardo

She has made 37 guest host appearances.

Arnold Worldwide appointed three new executives as “part of global chief creative officer Jim Elliott’s plan to bolster Arnold’s creative offering, fuel company momentum, and establish ‘long hallways’ between the agency’s Boston and New York offices.” Jim Elliot, as you may recall, was appointed to the newly created position at the beginning of the year. James Clunie joins the agency as senior vice president and group creative director and will partner with Boston executive vice president, group creative director David Register on the CenturyLink account. Matt McGregor-Mento arrives in the role of senior vice president, director of creative technology and will be responsible for overseeing Arnold’s technology and creative production across its Boston and New York offices. Ricardo Landim joins Arnold as senior vice president, creative director and will partner with McGregor-Mento to lead an innovation unit for Progressive Insurance.

Clunie arrives at Arnold from BBDO New York, where he served as a creative director for twelve years, working with clients including HBO, Chrysler, AT&T, Foot Locker, FedEx, eBay, Twix, Best Buy and The Special Olympics, while rising to the role of senior vice president, senior creative director. Prior to joining BBDO, Clunie spent three years as an associate creative director at Carmichael Lynch. He also founded The Paranteer, which provides “News and resources for today’s modern parent and the nannies who raise their children,” in 2012.

McGregor-Mento, a self-described “creative geek who got his start coding his own Atari 800 games in BASIC in elementary school,” joins the agency from WeMakeCoolSh.it, a creative consultancy he founded in 2011. That followed a stint as executive creative director with mcgarrybowen, working primarily on digital and social aspects for Verizon. Prior to that, he spent nearly a year in the same role for business to business agency GyroHSR, which followed two years as executive creative director for Mr. Youth managing the agency’s creative/interactive department. Over the course of his career, he has also worked with such agencies as Tribal DDB, Kaplan Thaler Group and Ogilvy Interactive, and with clients including Nike, Levi’s, Sony, IBM, MoMA, and LEGO.

Landim arrives at the agency following a nearly yearlong stint as a freelance creative director and art director, working with clients including The New York Times and Apple. That followed a year Hudson Rouge as a senior vice president, integrated creative director. Prior to that, he served as integrated group creative director at BBDO New York, working with clients including FedEx and Snickers. He has also spent time with kbs+ as a creative director, R/GA as an associate creative director and GS&P as an art director and worked with such clients as BMW, HP, Sprint, Absolut and MTV.

Le Designer basé à Kiev Pavel Vetrov a créé cette étonnante pièce qui semble avoir été photographiée avant et après décoration. Cette même pièce est en fait divisée en deux parties, l’une blanche et minimaliste et l’autre décoré de toutes parts et ornée d’un grand graffiti coloré. Une illusion d’optique très réussie à découvrir.