Ad Age: What’s the best work from your region?
Ms. Cheng: Ikea’s “Experience the Power of a Bookbook” by BBH Singapore [a film that promoted the Ikea catalog as if it were a new technologically innovative product].
Ad Age: What would make Cannes better?
Irish International BBDO did it with a chilling script, Cannes Lion winning director, Martin Stirling, and a haunting, original, score from Gareth Averill.
The Road Safety Authority’s latest ad is an exploration of how a single moment turning to look at a child in the back seat could lead to a lifetime of looking back in regret.
In the ad we see a woman in her seventies wistfully glancing at a photograph of a child who’s no longer with us. We see her at different points in her life, always looking around, in sadness, loss, heartache, all the way back to a crucial moment. The moment when she turned to look at her daughter in the back seat of the car, killing her, by driving headlong into an oncoming vehicle.
The audience is told: Don’t lose a lifetime looking back.
It’s a poignant reminder that one of the most dangerous and distracting things you can carry in your car is also the single most vulnerable – your child. Driving with a child in your car can be 12 times more distracting than when driving with a mobile phone. The most vulnerable person in your car can also present the biggest danger.
It’s a film that will make parents think twice about the stakes at play when they’re distracted by kids in the back. Most importantly it’s an ad that will save precious lives on the road.
Fun fact – although portraying the same person at different ages, the older- and middle-aged women are actually mother and daughter in real life.
Undercover, la marque du créateur Jun Takahashi a récemment collaboré avec Medicom Toy pour rééditer cette lampe amusante d’ici la fin du mois de juin. Un objet insolite en forme de burger et dont les yeux et les dents pointues s’illuminent d’une vive lumière pour effrayer ou amuser à la manière des citrouilles d’Halloween.
Category: Beyond Madison Avenue
Summary: In order for our messages to reach our customers, the messages must be salient and relevant. Salient, in the way that the message resonates with the customer, they notice the message. Relevant, in the manner that if the customer sees the message, it relates to them because they are in a certain situation, or have a problem that the message describes or highlights.
Vonage, which offers communications services for consumers and businesses, this week unveiled a new b-to-b brand campaign called “The Business of Better.”
The campaign was created by FCB Garfinkel, which was named Vonage’s brand agency of record in March, and includes TV, print, radio and online. The budget was undisclosed.
“The goal of the campaign is to demonstrate how Vonage, known for revolutionizing home phone service, is now also a leading provider of cloud communications for business,” said Ted Gilvar, who was appointed CMO at Vonage in April. Mr. Gilvar was previously CMO at Monster.com. He recently told Ad Age that one of his top priorities is to be aggressive about getting the word out that “Vonage means business.”
Creativity and Ad Age present our annual roundup of the talent behind the ad world’s most innovative work. Read on to find out about the minds behind Cannes contenders for Always and Honda; the talent who helped conceive Suntory’s 3D-printed ice cubes and Quiksilver’s unusual new wetsuit; the duo who thought up one of Toyota’s most heartwarming campaigns; the dynamic thinker behind digitally-driven ideas for the Gap and the world’s most boring video game; and the team that’s turned boring categories into something worth talking about.
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“Human nature leans mostly towards evil.”
These are the damning words of Constantin Carstea. The Romanian priest is featured in a new movie ultimately intended to help sell web security software or at the very least, remind American consumers that they might want to protect themselves against security threats.
“In Search of the Most Dangerous Town on the Internet,” a 20-minute documentary about hackers in Ramnicu Valcea, Romania, is part of an ongoing branding campaign for Symantec’s Norton, the security software provider. The town is known as “Hackerville” because of the prevalence of cybercrime perpetrated by people living there. Produced in conjunction with Grey Global San Francisco and directed by Sean Dunne, the foreboding short is a continuation of the “Boldly Go” branding campaign launched by Norton a year ago.
The American Association of Advertising Agencies, whose members produce roughly 80% of advertising volume nationwide, naturally becomes alarmed when a matter threatens the very trust that defines the bedrock of the agency-client relationship. That issue is media rebates and, more specifically, what detractors derogatorily term “kickbacks” on Madison Avenue.
A former cable TV executive triggered the clamor this spring, claiming that rebates are widespread in advertising. A subsequent survey by Ebiquity and a sibling marketing analytics firm contributed. In it, 62% of advertising procurement officers polled said they consider rebates a “hot topic” within their company, and 63% said they are “moderately” or “extremely pressured” annually to lower agency compensation.
While rumors and innuendo have exaggerated the matter, the hubbub it sparked offers the opportunity to explore the issue of how advertising is bought and sold and related performance metrics.
How politicians describe themselves, and the rest of us.
Attention, germaphobes. Here are your worst nightmares realized.
Unilver cleaning brand Domestos is out with three new print and poster ads in the U.K. that vividly imagine microorganisms as gross cartoons on vacations—swimming, snapping selfless, sipping cocktails on the beach (yes, that’s duck face).
The “Holiday’s over” tagline is a little long on bravado, but the illustrations—created by Bangkok CGI studio Illusion, via agency British agency DLKW Lowe—might be the most gorgeously disgusting visuals ever (even if Harvey Keitel’s credits apparently include voicing one of their millions of impressively hideous dead ancestors).
Now enjoy your righteous sense of horror, and go and wash your hands.
Full ads below. Click to enlarge.
CREDITS
Client Name: Domestos
Campaign Name: Holiday’s Over
Agency: DLKW Lowe
ECD: Richard Denney, Dave Henderson
Global Creative Director: Tony Hardcastle
Creative Team: Katrina Encanto, Edgar Galang
Planner: Richard Kelly
Account Team: James Pool, Ross Marshall
Agency Producers: Gary Wallis
Media Agency: Initiative
Design Company: Illusion Co. Ltd
Illustrators: Surachai Puthikuangkura, Supachai U-Rairat
Producers: Somsak Pairew, Kitidej Rattanasuvansri
« Marble Tray » est un plateau minimaliste en marbre conçu par le studio de design belge Objetto, fondé par Nils Van Brabant. Ses voyages au Chili et sa passion pour la photographie d’architecture lui ont apporté un nouveau rapport au minimalisme. Ici, il a ajouté des ondulations circulaires, similaires à une goutte qui tombe dans l’eau.
The Association of National Advertisers has issued a request for proposals seeking a consulting firm to conduct a wide-ranging investigation of media rebates and other deal terms in the U.S. It proposes interviews with marketers, agencies and vendors aimed at uncovering whether undisclosed deals exist.
The move is the latest in a series of increasingly assertive efforts by the nation’s foremost group of advertisers to determine the extent of undisclosed rebates in the U.S. something many marketers and consultants believe exist, but which agency executives deny. It continues a process that included white papers the past two years, but the RFP aims to go considerably beyond those efforts, which leaned heavily on surveys of marketers who were themselves often mystified by what’s going on.
“It is apparent that a wide disparity of opinions exists throughout the industry,” said Bill Duggan, ANA group exec VP in a statement. “The lack of a common perspective runs the risk of suboptimizing client/agency relationships and creating an environment of mistrust.”
Pour le « Project Spotlight: Abandoned Places » réalisée et commandée par Nikon Europe, le photographe d’exploration urbaine David de Rueda a immortalisé des lieux abandonnés, à travers l’Europe, qui n’ont pour la plupart jamais été photographiés. De l’épave d’un Douglas DC-3 à deux engins spatiaux soviétiques depuis longtemps oubliés, David a voyagé dans 9 pays, pendant 44 jours.
Les studios d’animations Illumination Entertainment, à l’origine de l’univers de « Despicable Me » et des « Minions », nous offrent le trailer croustillant de leur prochaine création aillant pour titre « The Secret Life Of Pets ». Que font vos animaux de compagnie lorsque vous avez le dos tourné? Des situations cocasses et remplies d’humour sont à prévoir pour une sortie à l’été 2016.
Après l’incroyable sculpture de lion réalisée quelques mois plus tôt, l’artiste turc Selçuk Yilmaz revient avec une série de bustes de félins réalisés en ferraille. Au delà de l’apparence impressionnante de telles sculptures, la férocité qui s’en dégage apporte à ces oeuvres un caractère exceptionnel.
Olá, antidesigners e brainstormers! Neste programa, Ivan Mizanzuk, Rafael Ancara e Jussara Almeida recebem a convidada Clarissa Grassi, pesquisadora sobre arte cemiterial e guia de visitas do Cemitério Municipal São Francisco de Paula em Curitiba-PR. Conversamos sobre os ícones e símbolos mais utilizados em túmulos, sobre a construção do espaço do cemitério como necrópole no […]
> LEIA MAIS: AntiCast 187 – Cemitérios: Arte e Espaço Social
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The Mill, dont nous avons déjà évoqué le travail à plusieurs reprises, est un studio de création et production vidéo basé à Chicago. Dans ce spot de trois minutes, ils révèlent leurs réalisations à destination de nombreux clients prestigieux comme la BBC, Hugo Boss, Adidas, Nike, Lexus et Ikea.
(TrendHunter.com) Serbia’s Salt and Water design firm has unveiled their latest design project, a series of floating hotels that transform classic catamaran watercrafts into functional accommodations. In…
Le studio de design Atelier TERATOMA a voulu explorer le design et l’espace à travers un sac à dos multi-fonctionnel et technologique qui comporte des enceintes connectées par Bluetooth, un écran, des panneaux solaires, un port USB, une lampe ainsi qu’une table pliante, des coussins pour s’asseoir et un nécessaire pour pique-niquer.
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