Hasta La Creative!

(TrendHunter.com) These examples of 3D-printed furniture demonstrate the the innovative new technology can be used to revolutionize manufacturing as well as design. While 3D printing is already being used to mass…

After a long delay at the starting gate, the 2015-16 upfront horserace has begun, as Fox has lurched out onto the track ahead of the rest of the field.

Media buyers confirmed that Fox has begun nailing down deals in advance of the fall broadcast TV season, while rivals ABC, CBS, NBC and sprightly filly the CW remain in their stalls.

Fox is selling its 15 weekly hours of prime-time inventory along with a portfolio of cable networks that includes FX, FXX and National Geographic Channel. While initial reports indicate that the broadcast pricing is flat-to-down versus the year-ago ratesone buyer suggested that Fox has shaved as much as 2% off its legacy CPMsit’s worth noting that the Fox Cable inventory is said to be fetching higher rates than it did last June.

Continue reading at AdAge.com

FCB Garfinkel launched a new business to business campaign for Vonage, promoting the brand’s ability to help businesses reach their potential, with the 60-second “The Business of Better.” The campaign marks  the agency’s first work for Vonage since being named agency of record back in April.

The spot opens on a man interrupted by an unexpected guest while working in his small home office. His guest describes how Vonage revolutionized home phone service while ripping off the man’s shirt to reveal a better one underneath. As they walk into the next room, the small business owner is surprised to find that he has employees. Over the course of the ad his business keeps expanding, while the Vonage spokesman describes how Vonage services helps businesses big and small get better, ending with the tagline “The Business of Better.” While the tagline works well for the campaign and the approach visualizes how Vonage can help businesses fairly well, it can’t help but come across as a bit dry and repetitive with its 60 second runtime. In addition to the broadcast spot, the campaign includes online ads, radio spots, print ads running in business publications and a social media activation calling on companies to share their stories with the hashtag #BizBetter.

“The goal of the campaign is to demonstrate how Vonage, known for revolutionizing home phone service, is now also a leading provider of cloud communications for business,” Vonage chief marketing officer Ted Gilvar explained to AdAge. “This is a brand campaign designed to help us scale the business side of our portfolio,” he added. “What’s important is that our solutions can grow with a growing business. So if you are a business owner with a home office, or maybe you need one, two or five lines today, as your business grows, our service scales with you.”

Très talentueux pour composer des mises en scènes créatives et effectuer des retouches numériques, le photographe Ukrainien Evgeni Kolesnik crée des portraits de femmes dont la tête est encadrée par des brassées de fleurs, engloutie sous l’eau ou dissimulée par la neige, ne laissant apparaître que le visage. À découvrir dans la suite.

The Charleston Courier and Post has apologized “to those who were offended” by a gun-range ad stuck on the front-page of certain editions Thursday, the day after a gunman shot and killed nine people in a Charleston church.

Angry commenters poured onto the paper’s Facebook page, denouncing the ad, which is a sticker placed just above a headline about the attack. “What were you thinking?” One person wrote. “Posting a gun sale sticker above the article about murder committed with a gun is beyond disrespectful. Shame!”

The paper issued the following mea culpa in response:

Continue reading at AdAge.com

students are back in the streets to fight austerity

From Adbusters #120:

The Montreal student body is divided over the immediate future of its notorious activism. One side — Comité Printemps — wants to revive the pot-banging spirit of 2012 and fight the Liberal government’s new austerity measures all summer. The others — ASSÉ — want to commence protests in the fall, just in time for a federal election that could potentially complete a full decade of Stephen Harper’s dogma.

And though the students may be at loggerheads internally, they are also the only ones in Canada — maybe even the entire North American continent — who truly give a damn about what happens to our future. Their noise in 2012 brought down the provincial Liberal government and gave hope that young demos may actually not collapse under crippling student debt and that the playing field would level off a bit for everyone else.

However, under the Parti Québécois, conditions did not change and the buds of the student cause withered away in the caustic egotism of the elected. Debt was still looming and the “belt tightening” seemed unavoidable just the same. The Parti Québécois shat the bed.

The Liberals are back in power now, so the students are back in the streets for a second time in less than five years: pissed at anything that reeks of legislative assembly. The hundreds of student arrested in March, April and May on grounds of illegal assembly in Montreal are only a symptom of a more insidious gut rot ailing not only Quebec, but Greece, France, Spain and definitely the United States. The tools of a modern democracy are not cutting it anymore. Elections and government sanctioned protests are ineffective because our elected leaders do not speak the populist language. They speak a language of coercion and violence — and it is the only one they understand.

Montrealers are not lashing out against the (expected) failed promises and hopes of campaign platforms anymore. They are aiming at a mental virus pervasive in almost all governments: the compulsion to bulldoze civilization into accepting austerity measures that will somehow rid us of the ailments our profit-optimizing system created.

— Sasha Lakic

• #120
• austerity protests
• montreal

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