(TrendHunter.com) Shopping for seasonal clothing can be as frustrating as dropping a fresh scoop of ice cream on the ground, yet the Jason Wu Resort 2016 collection hopes to change that predicament. If retailers…
La fondatrice de l’agence Vann Alexandra Alex Dany et Hamish Smyth, associé chez Pentagram, ont rendu hommage aux 468 stations du métro new-yorkais en faisant figurer leurs noms sur un même poster. La création est disponible en deux tailles et sera imprimée en onze couleurs PANTONE. Le projet a rencontré un franc succès lors de son lancement sur Kickstarter.
(TrendHunter.com) The Sibling Spring ‘16 Menswear Collection is unlike other menswear lines. While numerous brands have portrayed a punk or urban aesthetic, the Sibling collection is all about American football….
(TrendHunter.com) ‘Le Roc Canteen’ is unlike another other school canteen in France. Designed to appeal to children and adults alike, the unusual schoolhouse structure resembles a treehouse crossed with a…
(TrendHunter.com) The Living Staircase by Paul Cocksedge may have been conceived a couple of years ago, but that doesn’t mean the real thing isn’t still impressive. Recently completed, it is not the…
(TrendHunter.com) Some street artists use spray paint, others use a more atypical material; these masking tape murals clearly fall into the latter category. Buff Diss is an Australian artist that has been honing this…
Category: Beyond Madison Avenue
Summary: The Association of National Advertisers (ANA) has been trying to make some serious moves as of late. From snagging thought leaders from around the world, to covering (and uncovering) issues that are important to the marketing world, we must say that the ANA is really trying to become a bigger voice for the industry.
For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that’s more like bouncing shoplifters before they can even enter the store.
Ad-fraud prevention firm Pixalate has built a piece of hardware it’s calling the Pixalate Security Threat Intelligence Dome that serves as a Brita water filter to sift out fraudulent traffic before an advertiser buys an ad against those impressions and wastes its money.
Fake traffic has become a big problem for advertisers and publishers trying to coax brands budgets online. Advertisers will waste $6.3 billion buying ads against fake impressions this year, according to an estimate from White Ops, a company that makes money by helping advertisers identify fraudulent traffic. In a recent interview, CBS Interactive’s Chief Revenue Officer and Interactive Advertising Bureau Chairman David Morris said that fraud ranks second behind viewability as the biggest issue facing publishers today.
Some language questions arise repeatedly in emails from readers and in comments on After Deadline. Here, I outline The Times’s approach to some of these usage and style issues.
Not quite the home-run of Swedishness that “Knullrufs” was, but just like with “The Swedish Bikini Team” of yore, I’m sure the target market in the UK will think this is fun.
Now the joint ECD at O&M Johannesburg Mariana O’Kelly asks “Should The Glass Lion Be Made From Tougher Stuff?”, which is a good question because the “gender stereotypes” that the award aims to shatter include femininity. She says: ” If its intention is to show the world as it ‘should be’, as a woman I’m not sure what that ‘should be’ should look like.” Good point, one woman’s revolutionary new toy is another woman’s gender stereotypical joke pandering to a new trend.
O’Kelly continues : I don’t want to see a world where women become men. I believe in femininity, not feminism. But that’s my personal opinion and I guess I am lucky to live in a country where the acceptance level of differences between cultures and gender have come a long way.
I do think that this new award needs a different name, as glass is something that can break easily, that’s fragile. It’s perhaps not the best connection to an award that wants to inspire work that portrays woman in the exact opposite light.
She’s a got a point there.
Le photographe anglais Lee Acaster, dans sa série « The Forest », capture les mystères des bois. Les matins brumeux, les couleurs chaudes de l’automne, l’hiver aux arbres dénudés, la verdure du printemps, toutes les facettes des forêts sont ainsi parfaitement saisies au fil des saisons.
(TrendHunter.com) The Moto Pogo is a one-wheeled electric scooter developed by Montreal-based entrepreneur Carl Dagenais. The contraption is similar to a Segway in that users move forward by leaning their bodies…
Every year, Pride Month celebrates LGBT history, community and diversity. There are parades, workshops, drag balls, parties and of course, ad campaigns that capitalize on the social movement.
With some companies boycotting a conference earlier this year because of potentially discriminatory bills and more brands employing socially-conscious messages, it seems like anyone who isn’t on the bandwagon is behind the times. And if it’s hits and comments brands are after, they’ve come to the right place: pro-diversity campaigns will bring in a wealth of responses and data. Not all of that feedback is positive. As with Honeymaid’s groundbreaking “This Is Wholesome” campaign, some people express blind rage and others overflow with resounding support for the efforts.
Inclusiveness is more than a way of sparking conversation; it can also be good for business for the most part. Or at least it’s not bad for business. Despite online petitions and calls for boycotts from socially conservative critics, there’s little proof that those measures have negatively affected any bottom lines. (But that goes both ways, as evidenced by Chick-fil-a breaking sales records when a progressive boycott of its stores prompted a show of support from its core customers.)
I’ve been in a lot of client-agency meetings in my career. I’ve been the account manager recapping strategies before concept presentations. I’ve been the client reviewing in-house creative and delivering sometimes not-so-wonderful feedback. Now I’m the consultant, sitting in on hundreds of new business pitches and performance evaluations for marketers and agencies around the country.
And from all of these meetings, from all different vantage points, I can attest that there are few things better than a home-run meeting between a client and agency. In advertising at least.
Unfortunately, as most of us know, they’re not all home runs. For some clients and agencies, meetings can become a dreaded chore. A forum for arguments and unhealthy debates. An unwelcome cog in the client-agency wheel, denigrating relationships that could have enjoyed longer, more celebrated runs.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
