Jun
23
Jun
23
BJL Brilliance Awards 2015: Horse
Posted in: Uncategorized
I was given just 20 minutes to source a horse.
At BJL, we all have stories about our first advertising jobs. This one about the horse is true. That’s because thinking on your feet comes as part of the turf. So if you think you’ve got what it takes to join BJL, take one of our online briefs. We’re on the look out for bright creatives and account handlers.
Advertising Agency: BJL, Manchester, UK
Art Director: Richard Pearson
Copywriter: Karl Stones
Account Manager: Shona Needham
Account Executive: Chris Bridge
Campaign Manager: Caroline Maloney
Published: June 2015
Jun
23
BJL Brilliance Awards 2015: Burger
Posted in: Uncategorized
I had to smuggle a burger out of a Michelin starred restaurant.
We’ve all got a few stories to tell about how we got into advertising. Fortunately, you can get through our doors, without picking up a criminal record along the way. Simply choose one of our online brief and show us what you can do. You could soon be working here and getting paid for it.
Advertising Agency: BJL, Manchester, UK
Art Director: Richard Pearson
Copywriter: Karl Stones
Account Manager: Shona Needham
Account Executive: Chris Bridge
Campaign Manager: Caroline Maloney
Published: June 2015
Jun
23
BJL Brilliance Awards 2015: Envelopes
Posted in: Uncategorized
I got left to stuff 2000 envelopes by hand.
People get asked to lick all sorts of things to get a job, one BJL employee got their first job by licking a mountain of envelopes. We’ve all had to start somewhere in ad agencies, so if you want to get your foot through our doors, take one of our online briefs. We’re after talented graduate creatives and marketeers to join us, and we’re not interested in *!&@ lickers.
Advertising Agency: BJL, Manchester, UK
Art Director: Richard Pearson
Copywriter: Karl Stones
Account Manager: Shona Needham
Account Executive: Chris Bridge
Campaign Manager: Caroline Maloney
Published: June 2015
Jun
23
Siemens: Odors Out, 1
Posted in: Uncategorized
Advertising Agency: Medina Turgul DDB, Istanbul, Turkey
Executive Creative Director: Gokhan Erol
Associated Creative Directors: Ozan Can Bozkurt, Erdem Koksal
Art Director: Gokhan Buluk
Copywriters: Gokhan Akca, Kerem Tuten
Illustrator: Lighthouse vfx
Photographer: Emre Gologlu / Rpresenter
Published: April 2015
Jun
23
Siemens: Odors Out, 2
Posted in: Uncategorized
Advertising Agency: Medina Turgul DDB, Istanbul, Turkey
Executive Creative Director: Gokhan Erol
Associated Creative Directors: Ozan Can Bozkurt, Erdem Koksal
Art Director: Gokhan Buluk
Copywriters: Gokhan Akca, Kerem Tuten
Illustrator: Lighthouse vfx
Photographer: Emre Gologlu / Rpresenter
Published: April 2015
Jun
23
Siemens: Odors Out, 3
Posted in: Uncategorized
Advertising Agency: Medina Turgul DDB, Istanbul, Turkey
Executive Creative Director: Gokhan Erol
Associated Creative Directors: Ozan Can Bozkurt, Erdem Koksal
Art Director: Gokhan Buluk
Copywriters: Gokhan Akca, Kerem Tuten
Illustrator: Lighthouse vfx
Photographer: Emre Gologlu / Rpresenter
Published: April 2015
Jun
23
ERGO Insurance: Sofa Snacks
Posted in: Uncategorized
Cover your dog’s expensive tastes.
Advertising Agency: TRACK, Germany
Creative Director: Anne Katrin Trybek
Art Directors: Markus Werner, Steven Davies
Copywriter: Anja Schachheim
Account: Ilka Guelzau, Janine Astfalk
Published: May 2015
Jun
23
ERGO Insurance: Futon Feast
Posted in: Uncategorized
Cover your dog’s expensive tastes.
Advertising Agency: TRACK, Germany
Creative Director: Anne Katrin Trybek
Art Directors: Markus Werner, Steven Davies
Copywriter: Anja Schachheim
Account: Ilka Guelzau, Janine Astfalk
Published: May 2015
Jun
23
ERGO Insurance: Chewy Cushions
Posted in: Uncategorized
Cover your dog’s expensive tastes.
Advertising Agency: TRACK, Germany
Creative Director: Anne Katrin Trybek
Art Directors: Markus Werner, Steven Davies
Copywriter: Anja Schachheim
Account: Ilka Guelzau, Janine Astfalk
Published: May 2015
Jun
23
French Health Department: The man who died the most
Posted in: Uncategorized
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Alexis Benoit
Art Director: Nicolas Malcorps
Account Supervisor: Jean-Luc Bravi, Marine Hakim, Melissa Frédéric
Strategic Planner: Sébastien Genty
Advertiser’s Supervisor: Isabelle Trema, Fabienne Tong, Rachel Baloste
Prod Compagny: Wanda
Director: Steve Rogers
Sound Production: THE
Jun
23
DHL: Hands, 1
Posted in: Uncategorized
Advertising Agency: Grey Group, Bangalore, India
National Creative Director: Malvika Mehra
Executive Creative Director: Ram Jayaraman
Senior Creative Director: Mark Flory
Art Directors: Vinayak Thattari, Ajith KS, Cesar Chica
Retoucher: Geethachari.SC
Photographer: Yolk Studio
Additional credits: Maruri Grey Ecuador
Published: April 2015
Jun
23
DHL: Hands, 2
Posted in: Uncategorized
Advertising Agency: Grey Group, Bangalore, India
National Creative Director: Malvika Mehra
Executive Creative Director: Ram Jayaraman
Senior Creative Director: Mark Flory
Art Directors: Vinayak Thattari, Ajith KS, Cesar Chica
Retoucher: Geethachari.SC
Photographer: Yolk Studio
Additional credits: Maruri Grey Ecuador
Published: April 2015
Jun
23
DHL: Hands, 3
Posted in: Uncategorized
Advertising Agency: Grey Group, Bangalore, India
National Creative Director: Malvika Mehra
Executive Creative Director: Ram Jayaraman
Senior Creative Director: Mark Flory
Art Directors: Vinayak Thattari, Ajith KS, Cesar Chica
Retoucher: Geethachari.SC
Photographer: Yolk Studio
Additional credits: Maruri Grey Ecuador
Published: April 2015
Jun
23
Samsung SUHD TV: SUHD Studio
Posted in: Uncategorized
See the work at http://sg.campaign.samsung.com/suhdstudio
TVs are getting bigger, better and brighter. But while our competitors broadcast about mighty specs and tech advancements, we took an emotional approach to communicate the benefits of the all-new SUHD TV. SUHD Studio. A platform where you can create trailers based on your favourite movie genre. Pick your scenes from a collection of high quality footages. Drag and drop videos, movies and special effects onto a timeline. Because the best TV is not one that looks the most amazing. It’s the one that you love watching.
Advertising Agency: Cheil, Singapore
Published: June 2015
Jun
23
Creating Evocative Digital Experiences via Visual Content
Posted in: Uncategorized
In the past few years, we have witnessed a massive technology-driven shift in the way content is consumed via digital platforms. According to estimates, over five exabytes of content is created every day, and this rapid increase can make it challenging for consumers to discover meaningful content and for brand marketers to engage consumers to create deep connections.
The future of storytelling depends on the use of high-quality visual experiences. This content evolution, driven by the dramatic increase in the adoption of smartphones and other mobile devices, is forcing publishers and brand marketers to rethink their approach to content development and to adopt a visual-first strategy.
According to a study recently conducted by POPSUGAR, 76% of women feel that messages they see are more memorable than messages they read or hear, which makes sense when you consider that humans process images 60,000 times faster than text. So it appears obvious that the way to rise above fragmentation is to use high-quality images to get consumers to pause, engage and connect.
Jun
23
Quartz Wants to Sell Branded Charts to Advertisers
Posted in: Uncategorized
Quartz, the digital-only business-news site from Atlantic Media, introduced a companion site today called Atlas that’s nothing but charts. There are charts on the 50 best places to work, the half-life of caffeine on the human body, Monsanto’s annual revenue and much more.
“Charts have always played an integral role in our journalism; Quartz writers published nearly 4,000 charts last year,” Zach Seward, Quartz’s executive editor and VP of product, wrote in a blog post. “We also know that our readers love charts and love sharing them. Charts are our cat photos.”
Quartz, which was introduced in 2012, generated between $10 and $12 million in revenue last year almost entirely from selling digital ads. The site is currently unprofitable as it invests in staff — headcount more than doubled to 120 employees in the last year, a spokeswoman said — as it seeks to grow both domestically and abroad. Earlier this month, it introduced a site dedicated to Africa.
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