Hasta La Creative!

Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy “The Tiny & The Tasty,” a strange and silly soap-opera parody that casts dolls as actors to reintroduce the General Mills cereal. McCann, Picture Mill and Beacon Street collaborated on the campaign.

All the classic daytime-drama tropes—amnesia, family intrigue, murder mysteries, surprise pregnancies—are played out in overwrought fashion on finely detailed miniature sets by poseable Ken- and Barbie-style action figures whose mouths never move.

Bill Wright, global executive creative director at McCann, says the idea stemmed partly from “the 1990s origin of French Toast Crunch. That was the decade when daytime dramas were at their height of popularity. So when you take soap operas and cross them with tiny dolls, you get a strangely awesome mashup.”

Real soap opera actors do a fine job of hamming it up on the tongue-in-cheek, breakfast-themed scripts (which, by the way, were written by Lex Singer, the son of former Adweek critic Barbara Lippert). And director Matt Piedmont, a writer for Saturday Night Live, establishes just the right tone. The spots channel the vibe of early SNL films by Walter Williams or Tom Schiller, though they’re less manic and, of course, more on brand.

Served up in brief, tasty bites, this serial really satisfies.

(TrendHunter.com) Those familiar with the original light truck may not think much of the Icon Dodge Power Wagon Crew Cab at first glance. Yet though it looks like a typical ‘64 Power Wagon on the outside,…

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Promo
Belisquê Arte Chopp

Activation for raise the awareness of the risks of using excessive salt in the food.

Advertising Agency:Pagú Propaganda, Goiânia, Brazil
Creative Director:Sussy Côrtes, Marcus Müller
Art Director:Micael Moran
Copywriter:Nellie Santee

Kit Animalium est un projet alliant cuisine et plaisir. Conçu par le chef pâtissier Josep Maria Ribe, ce lot de moules permet de créer des morceaux de chocolat pouvant s’imbriquer comme des puzzles. Simples et ludiques, les moules donnent forme à des chocolats girafe, écureuil ou éléphant. À découvrir.

Ação da Ogilvy no Panamá fez os buracos tuitarem para o departamento de serviços públicos da cidade

> LEIA MAIS: Dispositivo transformou buracos nas estradas em ferramentas para um tuitaço pedindo conserto

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E! has released the first promo for “I Am Cait,” the upcoming unscripted series that documents Bruce Jenner’s transformation into Caitlyn Jenner. Watch it here:

“I Am Cait” premieres Sunday, July 26 at 9 p.m. E! has ordered eight one-hour episodes of the series, which is produced by Bunim/Murray Productions.

The “I Am Cait” promo is only the latest in a masterfully executed campaign that began with Ms. Jenner’s April 24 interview with ABC’s Diane Sawyer, a wide-ranging conversation that would prove to be Bruce Jenner’s final public appearance. That special installment of “20/20” delivered 17.1 million viewers and a 5.2 in the adults 18-49 demo, making it that week’s most-watched and highest-rated TV program.

Continue reading at AdAge.com

(TrendHunter.com) The Harper’s Bazaar Korea June 2015 cover shoot features a range of ladylike fashion that has been given a playful twist. Whether that be in the form of colorful sequins, bold patterns or…

Tumblr brinca com termos de marketing e cria personagens indígenas que refletem objetivos das métricas

> LEIA MAIS: Tribo Kipiai, cheia de índios do marketing que querem resultados

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Dan Wagner is out to change advertising and e-commerce by making even old-media ads like print, radio and outdoor instantly clickable and shoppable. And he’s close to pulling it off.

The CEO of U.K.-based Powa Technologies says he has 1,200 brands in North America, Western Europe and South Africa poised to use his PowaTags in ads starting this summer. The tags are QR-code-like images embedded on magazine, outdoor or in-store ads (or inaudible audio signals in TV and radio ads) accessed by mobile apps that instantly place advertised items in shopping carts for checkout.

The PowaTag app also stores payment information, addresses and other contact details. So while Powa sometimes gets pigeonholed as a mobile wallet, it’s also ad-tech and a universal shopping cart. The technology could make Powa the middleman for the entire marketing world-linking marketers, media, retailers and consumers-and allow it to collect small tolls from advertisers and brands along the way.

Continue reading at AdAge.com