Hasta La Creative!

Much of adland is consumed by the onslaught of major media-agency reviews underway, with creative reviews lagging far behind. But Lyft has taken an unusual step to raise the profile of its search for a lead creative agency: putting a call out for a “wildcard” agency on Twitter.

“We’ve asked big agencies to pitch our business,” the accompanying video says, “but we root for the little guys too, so this is your chance to take the last seat at the table.” The brief asks for a video with three requirements: that it runs no longer than 60 seconds, that it takes place in a Lyft car and that it “creatively embody the lyft brand.”

It shouldn’t come as a surprise that this call for agencies does not involve a search consultant, and it wouldn’t be the first time a marketer has included a small shop in a review that mostly involves bigger agencies.

Continue reading at AdAge.com

Jordan Fallas est un jeune artiste anglais qui réalise des portraits très réalistes à l’aide du logiciel Photoshop. Ces créations sont uniquement réalisées de manière digitale. Son travail est si précis qu’il s’apparente à de véritables peintures sur toile.

FCB Alliance agency Happiness launched a new effort for Italian fashion brand Pimkie introducing hotel visitors to the concept of “The Mini Fashion Bar.”

Based on the insight that packing the right clothes for vacation can be difficult, due to unforeseen weather or travel plans, Happiness borrowed the concept of the hotel mini bar and applied it to clothing. The agency filled a hotel closet with “an assortment of hand-selected, fashion-forward clothing” carefully curated by stylists and fashion bloggers based on the weather, location and nearby attractions. When guests realize they don’t have the right outfit for a given occasion, they can simply take something from the “Mini Fashion Bar” and pay for it upon checkout (if it’s really like a hotel mini bar, of course, the prices will be outrageous). If the clothes aren’t the right size, guests can contact the “Fashion Concierge” to have it exchanged. The campaign rolled out at Banks Boutique Hotel in Antwerp, the fashion capital of Belgium and there are already plans to extend the campaign to Milan, Barcelona, Berlin and Paris.

Credits:

Client: Pimkie International
Chief Marketing Officer: Dorothée Braure
Head of Marketing & Communication: Fanny Meilhac
Head of Visual Identity: Caroline Wicklacz
Project Manager: Julien Cazal

Agency: Happiness, an FCB Alliance
Executive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative Director: Philippe Fass
Concept Provider / Copywriter: Catherine Hermans
Art Direction: Laurie Lacourt
Group Account Director: Nathalie Marchand
Project Manager: Emilie Dekeyser
Graphic Designer: Anna Touvron
Graphic Designer: Emilie Wauthelet
Copywriter FR: Bill Bilquin
Producer: Sophie Gunsbourg
Production: Bob Jeusette
Editor/Animator: Philippe Blondeau
Web Development: Bliss Interactive

After months of assuring investors that an over-the-top service was in the works, CBS Corp. on Wednesday announced it would introduce a broadband-only Showtime offering in early July.

Apple is the first partner to sign on as a distributor of the standalone service, which will cost $10.99 per month and won’t require a cable or satellite TV subscription. (Showtime will offer a free 30-day trial to Apple users who sign on for the new streaming video on demand service before the end of July.) The debut of the service coincides with the July 12 season premieres of the Showtime hits “Masters of Sex” and “Ray Donovan.”

The monthly fee will allow subscribers to access Showtime’s feed via their iPhones, iPads, iPods and Apple TV. Other distribution partners are likely to climb onboard in the coming weeks.

Continue reading at AdAge.com

Picture yourself standing in line at a supermarket. Now imagine that you are at home, ordering groceries online, and then picking them up curbside a few hours later. In which scenario would you find yourself buying a pack of gum or candy bar at the last minute?

Chances are that shoppers will make fewer impulse buys when using modern shopping methods like curbside pickup, at-home delivery and speedy self-checkout. And that’s a problem for gum and candy brands that have long enticed shoppers with check-out aisle displays.

“The biggest battle we are fighting right now is one for attention,” said Laura Henderson, head of U.S. media and communications for Mondelez International, whose brands include Trident, Oreo and Cadbury. Whether it’s fewer people entering checkout lines, or shoppers burying their heads in their smartphones while there, “it’s clear that we need to be really disruptive to gain and hold attention.”

Continue reading at AdAge.com

An agency rep confirmed today that Craig Mangan, the GS&P veteran who led the BBDO San Francisco creative department for the past three years, has left the agency.

Not only is he gone–he’s already been replaced by two more recent Bay Area transplants: ECDs Matt Miller and Steve Rutter.

Prior to joining BBDO in the summer of 2012, Mangan spent a whopping 17 years with the Goodby organization, rising from account manager to copywriter and ACD. When BBDO hired him almost exactly three years ago, then Chairman/current President and CEO Jim Lesser wrote:

“He’s worked on a huge range of accounts from fast food to telecom to the NBA and won every award there is to win.”

Mangan replaced Mike McKay, who is currently CCO/partner at San Francisco’s Eleven, Inc. At the time, he recorded a GS&P”exit interview” clip in which he impersonated Jeff Goodby, but it has unfortunately been removed from YouTube due to that old reliable, “multiple third-party notifications of copyright infringement.”

Rutter has spent even more time with BBDO than Mangan spent with Goodby; just over a year ago, a source confirmed that he would move to the San Francisco office from New York in order to co-lead creative on the still-new Wells Fargo account. Miller joined around the same time to do the same job after spending several years at Leo Burnett Chicago, where he worked on the “Mayhem” campaign for Allstate. Kevin Thomson, previously with The Martin Agency, also joined BBDO SF last July as part of what one contact described as a “resurgence” driven largely by the Wells Fargo win.

We can’t say where Mangan is going, exactly, though a tipster tells us that his next venture is “a personal startup” of some kind.

72andSunny launced a campaign promoting the latest addition to the Skylanders, Skylanders SuperChargers, which is set for a September 20 release date. Thankfully, this time around Adam Carolla is not involved.

Instead, 72andSunny and Logan Productions worked with motocross stuntman Travis Pastrana to promote the new game’s introduction of vehicles to the Sklyanders universe with the 90-second “Buckle Up.” Pastrana claims to have tried just about every stunt in the book, showing off a few in the process before conceding he has nothing on the Skylanders crew. The characters show off their moves, with constant reminders that this is not actual gameplay footage, much to Pastrana’s amazement. “Buckle Up” ends with a peak at that actual game footage, showing Skylanders characters riding vehicles for the first time and giving viewers an indication of how the land, air and sea vehicles will change the game. While the spot may not do much to appeal to adults (the game is intended for children after all), the celebrity appearance feels less forced this time around and promotes the game much more convincingly.

Credits:

Client
CEO Activision Publishing: Eric Hirshberg
EVP, Chief Marketing Officer: Tim Ellis
SVP, Consumer Marketing: John Coyne
Sr. Manager, Consumer Marketing: Kelly Patt
Consumer Marketing Manager: Derrick Kuan

72andSunny Team
Co-founder, Chief Creative Officer: Glenn Cole
Partner, Chief Strategy Officer: Matt Jarvis
Group Creative Director: Frank Hahn
Creative Director, Designer: Peter Vattanatham
Creative Director, Writer: Tim Wolfe
Senior Designer: Travis Swingler
Senior Writer: Aron Fried
Junior Writer: Taylor Black
Group Strategy Director: John Graham
Senior Strategist: Daniel Teng
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Film Producer: Dan Ruth
Senior Film Producer: Lizzie Marcy
Film Production Coordinator: Alissa Stevens
Group Brand Director: Mike Parseghian
Brand Director: Torie Gleicher
Brand Manager: Tashi Oszvald
Brand Coordinator: Emilia Podsadniak
Business Affairs Director: Alex Lebosq
Business Affairs Manager: Kelly Ventrelli
Business Affairs Manager: Casey Brown

Production Company: Logan Productions
Director: Ben Logan
Director of Photography: Florian Stadler
Head of Production: Scott Siegal
Executive Producer: Diego España
Line Producer: Jake Blasco

Editorial: Logan Media
Editor: Volkert Besseling
Producer: Sheri Patterson

Post Production: Logan Media
VFX Supervisor: Stephan Kosinski
CG Lead: Dan Kruse
Head of Production: Scott Siegal
Producer: Sheri Patterson

Recording & Mix: Lime Studios
Audio Mixer: Zac Fisher
Audio Assistant: Kevin McAlpine
Executive Producer: Susie Boyajan

Telecine: Incendio
Colorist: Clark Muller
Producer: Christina Caldwell
Data Assistant: Cassidy Greenwood

Original Music and Sound Design by Human