(TrendHunter.com) These June 2015 cosmetics trends range from dewy beauty editorials to bespoke fragrance services that deliver personalized scents right to one’s door. On the high fashion front, the demand for…
(TrendHunter.com) These June 2015 fashion trends range from regal red carpet gowns to sporty art history tees that reference pop culture. When it comes to casual apparel, sportswear is taking over the retail market…
Online, Mobile
Intouch
INTOUCH is a Russian car insurance company. The company operates on the market where speeding is #1 reason for car accidents and is a big problem for car insurance business and society. Because of this INTOUCH advocates and promotes responsible driving. To raise awareness of the problem and motivate drivers to follow speed limits INTOUCH launched the first marathon of responsible driving called “1 000 000 responsible kilometres”. INTOUCH suggested drivers to join an endurance race in front of a steering wheel. The challenge was not to be the fastest but to follow speed limits.
Advertising Agency:Proximity, Moscow, Russia
The popular music streaming service, which says it has 175 million monthly users, has been facing industry pressure to strike formal licensing deals.
L’artiste et illustrateur Federico Babina met en images, en s’inspirant du cubisme, les plus grandes icônes artistiques. Qu’elles soient issues du monde la musique, du cinéma ou de la peintures, toutes ces figures sont représentées avec le ou les détails qui les caractérisaient.
Andy Warhol.
Audrey Hepburn.
Bruce Lee.
Charlie Chaplin
Freddy Mercury.
Groucho Marx.
John Lennon.
Michael Jackson.
Pablo Picasso.
Salvador Dali.
Voici la nouvelle pub Perrier – « Hot Air Balloons », imaginée par l’agence Ogilvy Paris et réalisée par le talentueux duo Fleur & Manu. Ce spot met l’accent sur une « extraordinaire » course de montgolfières symbolisant des bulles de Perrier qui se précipitent vers le haut, quand on ouvre une bouteille. Une production signée Les Télécréateurs à découvrir en vidéo.
(TrendHunter.com) People who have always wondered how to mix modern and vintage seamlessly will want to take a good look at this Lisbon House. Interior designer Tiago Patricio Rodrigues has managed to give the…
Print
Dairybest Milk
Grow stronger than your tears.
Advertising Agency:Cheil Worldwide, New Delhi, India
Executive Creative Director:Anupama Ramaswamy
Creative Director:Sarabjit Singh, Anusheela Saha
Art Director:Deepak Singh Bhandari
Copywriter:Kanishk Sinha, Amit Karwasra
Associate Creative Director:Amit Karwasra
Group Account Director:Mudit Trivedi
Graphic Designer:Khima Nand Pandey
Illustrator:Shashank Mishra
Production Manager:Prantik Dutta
Love ’em or hate ’em, jingles are effective for recall. In fact, I bet you can recall all 25 of the popular jingles that YouTube artist Grant Woolard has collaged together into this impressive earworm.
The piece, which is technically a quodlibet—a piece of music combining several different melodies, usually popular tunes, in counterpoint—is made all the more impressive because each jingle is played with an object representing the brand.
Woolard has been playing piano since age 7, but only started hammering out tunes with objects a year ago when he mashed up Lady Gaga’s “Telephone” and Katy Perry’s “Firework,” playing each tune with a telephone and a firework, respectively.
Woolard told AdFreak that he “wanted apply the same concept to jingles, which are easier to work with and more instantly recognizable.” But he is saddened by the fact that “this video is completely lost on my international audience. Even in countries where these products are sold, the jingles used to advertise them aren’t necessarily the same.”
So, to our international readers: Sorry, if you’re not lovin’ it.
L’équipe de chez Nawanowe tricote d’adorables Mug Sweaters avec de la bonne laine, pour garder au chaud votre thé ou café du matin. Chaque pull possède des bras et des gants afin de personnifier vos tasses. Vous pouvez acheter des patrons pour réaliser vos tricots ou en acheter déjà conçus sur leur shop Etsy.
Category: Beyond Madison Avenue
Summary: Consumers are fascinating to watch. When they shop, many of them wholeheartedly believe that they will leave with only the thing they intended to purchase.
The science, though, suggests that the amount of unintended purchases (impulse buying or point-of-sale buying) increases based on the amount of time spent shopping…
It was a heartening sign to see one of advertising’s leading male creative directors attend a recent 3% Seattle event my agency recently hosted. Even more significant was what he took away from the session after hearing the panel of four creative women describe their many workplace slights and challenges.
As the panel came to a close, he asked a simple but important question: “What can I tell my daughters?”
That question showed that despite the gains women in creative leadership roles are making — from 3% in 2008 to 11% in 2014 — they are still a big minority in executive suites. With women influencing over 85% of purchase decisions, this statistic just shows how out of sync our industry is with consumers. As panelists detailed personal challenges, they revealed that there are so many other issues impacting the ability of women in creative to be heard, to be compensated equally, to be treated fairly and more — that it still is a daunting profession for women today.
Interpublic’s Fitzgerald & Co., part of the McCann Worldgroup, is naming Matt Woehrmann its new CEO.
Mr. Woehrmann, currently exec VP and worldwide account director for Coca-Cola at McCann Worldgroup, will succeed Dave Fitzgerald, who is moving into a chairman role. He’ll partner with Chief Creative Officer Noel Cottrell to run Fitzgerald, which is based in Atlanta, and relocate from New York.
But Mr. Woehrmann will continue as McCann’s top account executive on Coca-Cola, which is also based in Atlanta. As the top exec on McCann’s Coke account, he oversees the agency teams in Atlanta and in 56 markets globally at McCann, Momentum, MRM/McCann and other McCann Worldgroup agencies. Fitzgerald also handles some Coke work, including a holiday ad for Coke brands and Walmart.
Outdoor
The Non Violence Project
Posters use an optical illusion to make people think about the dangers kids can find online.
Advertising Agency:Fondazione Accademia di Comunicazione, Milan, Italy
Art Director:Pierpaolo Bivio, Andrea Raia, Francesco Sguinzi
Copywriter:Mauro Merola, Andrea Zanino
Print
Penguin
Advertising School:Brother Ad School, Buenos Aires, Argentina
Creative Director:Juan Rezzonico
Art Director:Saymon Medeiros
Copywriter:Saymon Medeiros, Alan Morer
Illustrator:Saymon Medeiros
Photographer:None
Additional Credits:Mauro Suarez
Print
Volkswagen
Advertising School:Brother Ad School, Buenos Aires, Argentina
Creative Director:Juan Rezzonico
Art Director:Saymon Medeiros
Copywriter:Sergio Alzate
Illustrator:Saymon Medeiros
Photographer:None
Additional Credits:Mauro Suarez
Media, Direct Marketing, Online
MEDCOM
Panama City streets are damaged and authorities don´t seem to care about it. This inconvenience causes a lot of discomfort to drivers who have to transit through these streets everyday. Nowadays twitter is one of the most important source of information for the news show in Panama, for this reason we create a platform to establish not only a conversation but a way of complain direct to the responsible of solving the problem of damaged streets.
A way that cannot be ignored. The idea was to point out the hassle people felt directly to the responsible of solving the problem of damaged roads. We installed a device inside the potholes of the most damaged streets of the city that tweets a complaint every time a car runs over them, to the Department Of Public Works’ twitter account. The Tweeting pothole has a special segment with its tweets created in our news show to present the complaints and made other aware as well to amplify the messag.
Advertising Agency:p4 Ogilvy & Mather, Panama City, Panama
Chief Creative Officer:Edwin Mon
Associate Creative Director:Alejandro Blanc
Creative Director:Osvaldo Restrepo
Digital Creative Director:Alberto Lam
Copywriter:Edmar Quiros
Head Of Art:Roberto Perez
Art Director:Edmar Quiros
Designer:Franklin Lu
General Account Executive:Mónica Urrutia
Digital Account Manager:Luis Gonzales
Executive Producer:Benjamin Liao, Belisario Alvarez, Monica Crespo
Production Company:VFX Panama, SAKE Argentina
Music:Salmón Osado
Sound Editing:Manuel Trejos
Post Production:Marcos Ruiz
Additional Credits:Francisco Hernández
Media, Promo, Direct Marketing, PR
Fox
Fox, one of the most recognized brand in extreme sports globally, needed to renew the emotional connection with all its customers in Guatemala. To achieve that, it was decided to tackle their love and hate dilemma: their injuries. Courage Medal was crafted. Every extreme sport athlete, has at least injured themselves once. That is why Fox decided to used their x-rays as media.These x-rays were valid for a discount at Fox stores during their recovery, and also as a prove of their courage as athletes.
Each athlete injured, was turned into a spokesperson for the campaign throughout digital media, encouraging other not to be afraid of new challenges. We know that lovers of extreme sports have more than one lesion and we know that a crack will not stop them to continue living on the edge and this medal will forever remain in their value. Fox used a new channel to get to their main target at their best and worst moment at the same time.
Advertising Agency:BBDO, Guatemala City, Guatemala
General Creative Director:Diego Lanzi, Rodrigo Costas
Creative Director:Luis Ortega, Rodrigo Costas
Art Director:Luis Ortega, Andrea Lopez, Maurice Hernandez
Copywriter:Diego Lanzi, Rodrigo Costas, Luis Ortega
Account Director:Dahpne Jager, Lourdes Garavito
Additional Credits:Antonio Cay, María Fernanda Gutierrez, Mandy Ortega
Direct Marketing, Design
Herokid
“skate your problems” is an touching social campaign to help children who are living in risk of social exclusion. This problem affect 3 out of 4 childs at the Raval district in Barcelona. In collaboration with Casals Del Infant and Herokid, we create this campaign that can generate support and provide certain solutions for children’s who are dealing with this situation.
Advertising Agency:DDB, Barcelona, Spain
Executive Creative Director:Jose Maria Roca De Vinals
Creative Directors:Javier Melendez, Pedro Andragnes, Paco Cabrera
Art Directors:Aldo Ferreto, Ariadna Castells
Copywriters:Iratxe Cabodevilla, Tino Barreiro
Producer:Vicky Monino
Traffic Director:: Brigitte Villalonga
Managing Director:Gorka Lozano
Account Direct:Javier Villalba Menéndez
Account Manager:Esther Serrano
Print
Lucy CGI
No animals were harmed during this 3D production.
Advertising Agency:Meloria, Milan, Italy
Creative Director:Livio Gerosa, Andrea Rosagni
Illustrator:Luca Petrillo, Manuel Neglia
Photographer:Matteo Cremonini
Postproduction:Lucy CGI
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