Hasta La Creative!

As Broadway prepares for its biggest night, one agency is likely to come out a winner, regardless of the shows that take home Tony Awards.

SpotCo, a New York-based entertainment advertising agency, handled the advertising for 16 Tony-nominated shows. The Tony Awards are Sunday, June 7 and will air on CBS.

SpotCo relies on visual and interactive advertisements to crack the niche theater-going market and create buzz about Broadway’s newest productions. With only 38 Broadway theaters in New York, the market is small and filled with turnover.

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« Hollyfood » est une série du photographe Nicolas Knepper qui réalise d’intelligentes compositions de nourritures reprenant des scènes de célèbres films et séries tels que Kill Bill, Hulk, NCIS, Breaking Bad ou encore The Lord of the Rings. Son travail sera exposé du 4 juin au 3 septembre dans la Galerie Célina, au Luxembourg.

Wieden & Kennedy’s “Help with the Hard Part” campaign for Weight Watchers earned one of the top honors last night at the AICP Awards at New York’s Museum of Modern Art, despite the client and agency parting ways since it aired.

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At the production-focused show, whose winners become part of MOMA’s permanent collection, three of the brand’s ads from W&K, the Super Bowl ad “All You Can Eat,” “My Butt,” and “If You’re Happy,” won for Advertising Excellence/Campaign, one of the night’s Best of Show awards. They were directed by Sam Brown of Imperial Woodpecker , Martin De Thurah of Epoch Films and John Hillcoat of Skunk U.S. respectively.

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Harmony

Advertising Agency:Fcb, Lisbon, Portugal
Creative Director:Victor Afonso
Chief Creative Officers:Edson Athayde, Luis Silva Dias
Art Director:Daniela Cardoso
Copywriters:Sara Pinto, Tiago Carvalho
Photographer:Jarbas Teixeira Alves

Le designer Yojiro Oshima est à l’origine de la création de ce concept de vélo à l’allure futuriste et presque entièrement fait de bois, baptisé « Fusion ». Le design du vélo est entièrement adapté au confort. Le guidon, permet de poser ses avant-bras, la forme courbée des rayons absorbe les impacts et le design de la selle assure un confort total.

While the New York womens’ collections have failed to land a car company to replace longtime title sponsor Mercedes-Benz, Cadillac has signed on to become the first-ever automotive backer of New York Fashion Week: Men’s.

The agreement, signed to last two seasons, includes producing a variety of related events and providing Cadillac vehicles as shuttles for attendees. Shinola, Amazon Fashion, and Dreamworks have also been confirmed as sponsors for the fashion week focusing on menswear.

“I am very much interested in taking Cadillac into the world of fashion,” Cadillac President Johan de Nysschen said. “The whole idea of beginning to strengthen Cadillac’s position as a lifestyle brand is very much central to our mission. This is a good start.”

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Art Lies est un projet de Lorenzo Castellini qui partage sur Instagram ce qu’il appelle des « air collages », c’est-à-dire des détails de peintures classiques qu’il superpose aux passants des rues de Sao Paulo. Cela donne des combinaisons amusantes, où on peut voir la tête de Frida Kahlo ou Van Gogh sur un corps qui marche.