A study by researchers from Stanford found that when the concept of the divine was used in advertising, consumers’ appetite for risk-taking increased.
Brian Epstein landed the band a recording contract and top billing on the Ed Sullivan Show and shaped their image, but he cost them money in other ways.
Spider Money est une artiste basée à Bangkok qui utilise la technique du pointillisme et un feutre Micron pour réaliser de très belles illustrations d’oiseaux, de lions, de lèvres et de têtes de mort. Son style s’inspire d’un hyperréalisme florissant et de l’Art Nouveau. Vous pouvez acheter des prints sur son shop.
Gov. Jerry Brown’s water rationing order came too late, say festival organizers, for them to make adjustments for hundreds of thousands of festivalgoers.
Voici le nouveau projet du studio d’architecture français Périphériques architectes. Intitulé Biopole, le bâtiment abrite une cellule incubatrice de sociétés oeuvrant dans la biotechnologie. L’idée était de créer une structure créative tout en préservant une certaine confidentialité du lieu.
(TrendHunter.com) These March 2015 toys range from kid-sized Disney dolls to app-controlled smart robots that can be used during play dates and study sessions. From tech-themed gaming concepts to modern versions of…
Sarah Lawrie est une photographe canadienne vivant à Toronto. Elle s’intéresse depuis son plus jeune âge à la photographie mais sa passion s’est réellement décuplée après la mort de ses parents qui a eu énormément d’influence sur son style et sa manière de travailler. Ses clichés en noir et blanc révèlent sa part d’ombre et lui permettent d’explorer le monde qui l’entoure.
Cet automne, la street-artiste brésilienne Marina Zumi a réalisé une fresque murale intitulée « Honeycomb of Life », sur la façade d’un bâtiment situé à Halle, en Allemagne, dans le cadre du All You Can Paint Festival. Sur une surface de 800 mètres carré, elle a voulu représenter des alvéoles de ruche d’abeilles dans les couleurs de l’arc en ciel.
(TrendHunter.com) Drinking plenty of water is important for the body, especially while active, but most hands-free hydration products come in the form of a cumbersome harness or backpack. An alternative to these…
Le magazine Desillusion a suivi le surfeur Jeremy Flores à Tahiti pour un court documentaire sur sa carrière, ses problèmes avec la justice, la pression et la passion qu’on peut ressentir dans ce milieu. Une réalisation atmosphérique, alternant couleurs et noir et blanc, que nous devons au vidéaste Sébastien Zanella, est à découvrir.
Credits :
Supported by Quiksilver
Directed by Sebastien Zanella
Filmed by Chris Bryan, Sebastien Zanella, Pierre David & Jeremy Graham
Produced by Nicolas Dazet
Music :
Helios – Halving the compass.
Locrian & mamiffer – In fulminic blaze.
Evan Caminiti – Absteigend
Pajaro Sunrise – 086.
It would be Twitter’s biggest mass purge of accounts affiliated with the Islamic State and its supporters.
After eight years leading the company known for backing films with a progressive bent, Jim Berk is resigning as it moves into new areas.
Ben Smith, editor in chief of BuzzFeed, said he overreacted when he asked staff members to take down articles that were critical of sponsors’ advertising.
(TrendHunter.com) This child star photography series features actress Maisie Williams who fronts Dazed’s latest issue. The Game of Thrones star is captured by photographer Ben Toms’ lens and poses in a…
(TrendHunter.com) Based in Toronto, The Shop is a creative studio and makerspace—a wood shop, ceramics and craft space all in one. Co-founded by designers Michelle Organ and Marissa Gordon, The Shop not only…
Verizon is on a roll. After adding Wieden+Kennedy to its agency roster on the creative/strategic side and further consolidating its Sponsorship/Entertainment account by assigning a larger share of the work to Momentum Worldwide, the company has begun reviewing its “digital agency support,” as noted today in an AdAge scoop.
What does this mean?
The AdAge piece notes that the company plans to find a new digital shop within the ranks of its existing partnerships in order to “provide more support.”
Atlanta-based Publicis agency Moxie has been working on digital planning and buying for the client’s Wireless and FiOS lines for some time, and a source close to the matter tells us that the client’s decision to review its options could be bad news.
Verizon isn’t just the agency’s largest client — it provides a majority of the shop’s revenue, and the source describes it as “our sole reason to exist” (which is, of course, a slight exaggeration).
Moxie has been through a string of internal changes recently: in January, the agency closed what was once the Engauge office in Columbus, Ohio due to changes in the Nationwide account (among other factors). Its CCO Anthony Reeves also went on “extended leave” last month ago, though he is still a Moxie employee — and that move saw SVP/ECD Renee Blake move into a leadership position on the Verizon account and “Future Experience” team.
Given Verizon’s reluctance to reveal specifics about its relationships with its agencies, which “number about 40 at this point” (client’s words), we do not expect to see an official announcement regarding the review any time soon.
We reached out to both Verizon and Moxie for comment; neither party has responded.
Just when you thought IKEA stocked every conceivable amenity for your home, the Swedish retail giant now wants to help you get married.
Yes, IKEA just delved into the business of marriage with “Wedding Online,” which lets couples pick from a handful of virtual settings (swanky rooftop, classic style or even fairy tale, anyone?), invite up to seven loved ones, and eventually tie the knot — all with a few clicks of a mouse.
To help promote its new Wedding Online service — which essentially looks like a fun Google Hangout with loved ones — IKEA turned to hometown agency Åkestam Holst to provide a quick synopsis of the offering and entice viewers to take the virtual plunge in the process. While it might not be the most romantic way to get married, Wedding Online is certainly a novel one that seemingly eliminates the financial burden and planning stress that come with, you know, a real wedding.
Client: IKEA Sweden
Title: Bröllop Online
Advertising Agency: Åkestam Holst, Stockholm
Creative Director: Andreas Ullenius
Creative Director: Andreas Ullenius
Art Directors: Erik Nordenankar and Petra Albrektson
Copywriter: Julia Sebesteny
Account Executive: Kjell Mansson
Account Manager: Agneta Oppenheim
Digital Producer: Alex Picha
Planner: Jerker Winther
Digital strateg: Anna Lundeborg
Graphic Designer: Anna Forsberg
Interactive Account Director: Henrik Adenskog
DoP: Nisse Axman
Motion Designer: Eric Karlsson
Film Producer: Frida Heder
Web Production Company: From Stockholm with Love
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