Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

It’s best to go slow, even on YouTube.

BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos are popular on YouTube in Russia.) But in fact, the 10-minute film shows nothing of the kind—just one car passing another.

However, if you fast-forward through the video by moving your cursor along the timeline (as viewers of this kind of material often do, searching for the accident), the preview thumbnails do depict a head-on collision with a truck. Thus, those who “speed” through the film experience an accident, while those who don’t speed do not. (The thumbnails also lead to the message “Don’t Rush” from the advertiser, insurance company Intouch.)

Clever as hell. Try it for yourself below.



A Celestial Dance for Calvin Klein

Pour la nouvelle collection de Calvin Klein imaginée par le designer Francisco Costa, le réalisateur américain Daniel Arsham a réalisé une vidéo lyrique avec les deux danseurs Julie Kent et Jonah Bokaer. Le film présente les nouvelles pièces de la marque au sein d’une chorégraphie céleste où les corps se mélangent aux énormes ballons qui rebondissent et semblent suspendus dans les airs.

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Nostalgic Hipster Fashion – Philosophy Magazine‘s Upside Down Story Channels Past Styles (GALLERY)

(TrendHunter.com) Esther Heesch dons a wardrobe of nostalgic hipster fashions in ‘The New Today,’ Philosophy Magazine’s latest editorial exclusive. The image series is captured by photographer…

Reset Signs 'Margin Call' Director Chandor, Tourneux Joins Passion and More


Reset has signed director J.C. Chandor, best known for the 2011 film “Margin Call,” to its roster. Chandor was nominated for an Academy Award for Best Original Screenplay for the film and has since directed Robert Redford in “All is Lost,” and Jessica Chastain in “A Most Violent Year.” He directed commercials and corporate videos for 15 years prior to “Margin Call.”

Continue reading at AdAge.com

Hulu Will Drop Hulu Plus Brand, Picks up 'Seinfeld'


Hulu plans to drop its Hulu Plus brand while picking up one of the biggest brands in entertainment, the company announced at its NewFront presentation in New York on Tuesday.

“Our condolences to the Plus in Hulu Plus,” said Amy Poehler during the event, which was expected to attract 2,000 attendees. Ms. Poehler is producing an original comedy, “Difficult People,” that will premiere on Hulu this summer.

Hulu Plus referred to the online video service’s paid subscription tier that asks people to pay $7.99 a month to access more of Hulu’s TV content with fewer ads. The brand’s demise doesn’t mean Hulu’s paid subscription service is going away. Hulu CEO Mike Hopkins said Hulu has more than 9 million subscribers, which is a 50% increase year-over-year. He described the rationale to drop the Hulu Plus brand as a need to erase confusion among people — including Mr. Hopkins’ mom — trying to understand the difference between Hulu and Hulu Plus.

Continue reading at AdAge.com

Kellogg Hires Former Wendy's CMO To Lead Morning Foods


Former Wendy’s chief marketing officer Craig Bahner has joined Kellogg Co., where he will take over as president of the company’s U.S. morning foods division.

Mr. Bahner joined Wendy’s in 2012 following a long career at Procter & Gamble. The fast feeder announced late last year that Mr. Bahner would leave in early 2015, as part of a management reshuffle.

Kellogg also announced today that its chief growth officer, Paul Norman, will assume the role of president of Kellogg North America. Mr. Norman had been leading the morning foods business on an interim basis. Mr. Bahner will report to Mr. Norman, who will report to Kellogg CEO John Bryant.

Continue reading at AdAge.com

Miyabi (Zwilling j.a. henckels): Gyotoh, Shotoh, Sujihiki


Outdoor, Print
Miyabi (Zwilling j.A. Henckels)

Advertising Agency:Herezie, Paris, France
Executive Creative Director:Andrea Stillacci
Creative Directors:Mathieu Nevians, Olivier Henry
Strategic Planning Director:Luc Wise
Copywriter:Jacques Denain, Nicolas Dumenil
Art Director:Jacques Denain, Nicolas Dumenil
Illustration:Jacques Denain, Nicolas Dumenil
Agency Print Producer:Capucine Lhermitte

David Lynch Foundation: Fractures


Online
David Lynch Foundation

NEW VIRAL FILM FOR THE DAVID LYNCH FOUNDATION IN COLLABORATION WITH HEREZIE. It’s through a tweet from David Lynch himself, the viral campaign created by Herezie has been launched on line. The David Lynch Foundation was established in 2005 to found the implementation of proven stress reducing modalities for at risk populations (U.S. veterans, African war refugees…) The vintage footage of the film shows the instructions on how the heal a fracture. The unexpected line at the end delivers a very simple truth: healing the mind is not as simple as healing the body.

Advertising Agency:Herezie, Paris, France
Ceo:Andrea Stillacci
Executive Creative Director:Andrea Stillacci
Creative Director:Mathieu Nevians, Olivier Henry
Art Director:Raphael Stein
Copy Writer:Raphael Stein
Head Of Tv:Blaise Izard
Agency Print Producer:Capucine Lhermitte
Postproduction:Médialab
PostProducer:Samuel Baratian

Google, NPR, Pandora join Trojan Horse organization to help artists

Another day, another group of big data and evil corporations trying to influence public policy by lying to you. This new one is called Mic-Coalition. Pronounced “Mike,” as in Microphone, as in “give the people a voice.” Well, what voice do they want to have, and who exactly are these people? Let’s examine. On their website you are greeted with this mission statement:

Mic (pronounced “mike”, as in “microphone”) coalition is composed of companies, associations, consumer groups, venue owners and artist advocates who are committed to a rational, sustainable and transparent system that will drive the future of music and ensure that consumers and consumer-serving businesses, such as retailers, restaurants and hotels have continued access to play music at affordable prices.

Without reading the website any further you can see it’s no grass roots organization. It’s carefully worded bullshit. Not one of those categories can be defined as “the people.” Consumer Groups? Associations? And then there’s “Artist advocates.” Whatever that means. Notice it doesn’t say “artists.” But advocates for the artist. Because apparently they can’t do it themselves. Or more likely, no one has asked them to join this coalition. Then there are the words “rational, sustainable and transparent system to drive the future of music.” Because Silicon Valley has done an amazing job of being transparent, right? The word “rational,” is cute. It implies that anything other than what they have in mind is irrational.
Note too, that this is purposefully framed from the consumer standpoint. Or as I call it, the “Think of the children,” trick. See it’s all about these poor consumers having “access to music” which is one step down on the totem pole from the phrase “right to music.” Now I know what you’re thinking: No one actually goes shopping in the mall or in restaurants with the express purpose of listening to or discovering, or “having access” to music. And we’ve made joked about elevator music, or Muzak for years. Ann finally, people already have “access to music” via FM radio, Apple Radio, Spotify, etc. So why even bring this straw man argument to the table?

If you already guessing this has something to do with Spotify, or big business, you would be right. Scroll down a bit on their website and we continue with their three pillared mission.

The U.S. Congress is reviewing the copyright laws that govern music licensing. There is hope that Congress will achieve a healthy balance in the new music economy. But, there is a risk that they will craft a law that stifles innovation to the detriment of consumers and artists.

Translation: “There is risk that Congress might actually pay artists what they are worth and cut in to our profits.”
Fun fact: the USA is one of the only countries besides Iran, China and North Korea who doesn’t pay a performance royalty rate for terrestrial radio. This means out of the 196 countries in the world, four aren’t paying. So if 192 countries are paying royalty rates, why is it we haven’t seen stifled innovation in the rest of the world?

The final pillar of bullshit is this:

The Copyright Royalty Board (CRB), the arm of the Library of Congress that determines webcaster royalty rates, is in the process of determining what those rates should be for the next five years. Their verdict is expected at the end of 2015. If those rates are too high, Internet radio streaming could become unsustainable and those services could be driven out of business. As a result consumers and businesses that play music would have fewer choices in the marketplace.

Could become unsustainable? It already is unsustainable and has been for years. But their answer isn’t to fix their business model, but to pay less for the goods? Who else would come up with an irrational, idea than non-transparent unsustainable companies.

So who are these companies? Who is underwriting this sideshow? In one bit of transparency, they let us know at the bottom. In addition to the American Lodging Association, you have Amazon, who has put more mom and pop brick and mortar stores out of business (you know, those stores and restaurants that play music for the people), Google, who have been covered many times over for being the opposite of transparent, Pandora, who in addition to not making a profit, is actively suing musicians to pay them nothing I heartMedia which is Clear Channel, Cox Media, which brings people in the south cable (so basically they’re like Comcast) as well as owning a bunch of radio stations and newspapers. And then there’s NPR.

Really. NPR. The publicly funded, endowment-heavy, somnolent radio that is comfort food to America’s WASP nation. The radio station that every quarter holds doom and gloom telethons that would make a bible totin’ televangelist proud, predicting an post-apocalyptic world where Click and Clack and Ira Glass won’t exist unless you fork over more money in addition to your taxes.

The Trichordist, who pointed out that this is just one of two Coalition of the Calculating orgs that popped up this week is particularly incensed about NPR, and have some questions they’d like to ask them. In the interest of helping, I’m sharing their questions here.

NPR: Do you think it’s fair that the US is one of the only industrialized nations to not pay performers for terrestrial broadcast?

NPR: Do you think it’s fair that ASCAP songwriters are kept under the 1941 anti-monopoly DOJ consent decree which forces them to give special treatment to companies that look very much like monopolies (YouTube/Google, Pandora, NAB etc)?

NPR: You realize that you get an artificially low rate from songwriters and performers right? Largely because their is/was goodwill between us. Do you want us to lobby to make you pay the same as everyone else? Isn’t there still a bunch of public broadcasting haters in congress?

Answer us. We’re waiting.

Greek Lawmakers Pass Bill to Reopen State Broadcaster ERT

The highly symbolic move, pledged by the prime minister’s party, would reverse an austerity-driven closure approved by the previous government.



Hulu to Stream ‘Seinfeld’ Reruns in Deal With Sony

All nine seasons of the sitcom will be available starting in June.



Stellar Tunnels of Illuminated Thread Drawings

L’artiste français Julien Salaud a installé de nouveaux travaux pour son projet « Stellar Cave ». Il a élaboré des illustrations, en fils de coton, qui sont illuminées par une lumière UV et qui représentent des sortes de constellations avec des allusions à la mythologie. Une exposition à découvrir au Hezliya Museum of Contemporary Art.

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Bud Light também pede para deixar o não em casa e precisa lidar com rejeição do público

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A marca precisou se retratar depois de ser rechaçada pelo tom da campanha

> LEIA MAIS: Bud Light também pede para deixar o não em casa e precisa lidar com rejeição do público

Brainstorm9Post originalmente publicado no B9
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Emojis por todos os lados: agora até o WordPress permite uso de emojis nos posts

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Versão 4.2 do WordPress dá suporte a emojis, inclusive nas URLs

> LEIA MAIS: Emojis por todos os lados: agora até o WordPress permite uso de emojis nos posts

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How to Play the Bench and Prevent 'A Team' Burnout


We all have our top performers, those employees you can always count on when the going gets tough. Whether there’s a tight deadline, a demanding client or a backlog of projects, you know you can count on your “A team” to consistently deliver quality work.

But are you relying too much on your top talent and headed for employee burnout?

Pick up any industry magazine covering over-servicing or burnout, and you’ll get advice ranging from hiring temporary staff, to allowing more days off, to providing employees with wellness activities such as yoga to boost health and happiness.

Continue reading at AdAge.com

Vice Is Said to (Finally) Get Its Own TV Network


Vice is on track to get its own traditional TV network.

A&E Networks, which paid $250 million for a 10% stake in Vice last August, is planning to turn over its H2 network to Vice, according to a report in the New York Post:

Vice, run by Canadian-born envelope-pusher Shane Smith, will launch by early 2016, according to ad agencies, which have heard the pitch. While news content will be headed to HBO as part of a separate deal, more lifestyle programming will fill the new channel.

Continue reading at AdAge.com

Real Handmade Candy Typography

Pour son projet « Do not play with your food », l’artiste Alex Palazzi en collaboration avec Dani Raya, a mixé food art et lettrage en réalisant trois sculptures presque comestibles. Cette série gourmande et rose est le résultat d’un long travail d’association de matières et de recherches visuelles. Pour plus d’informations sur le procédé de réalisation, le making-of est à découvrir sur la page du projet.

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35 Examples of Fashionable Fitness Gear – From Transformative Jogging Pants to Luxe Yoga Tops (TOPLIST)

(TrendHunter.com) These fashionable fitness gear examples range from chic activewear collections to tranformative casuals that can be worn both in the gym and at the office. In addition to yoga pants that resemble…

Um tributo aos personagens de Wes Anderson

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Ilustrações retratam alguns dos mais memoráveis personagens dos filmes do diretor

> LEIA MAIS: Um tributo aos personagens de Wes Anderson

Brainstorm9Post originalmente publicado no B9
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GIFs animados que são obras de arte

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Um artista especializado em GIFs animados. Sim, isso existe.

> LEIA MAIS: GIFs animados que são obras de arte

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