Activision – Guitar Hero Live Reveal Trailer (2015) 3:14 (USA)

Activision - Guitar Hero Live Reveal Trailer (2015) 3:14 (USA)
Racking up well over two and a half million views on youtube in the first 24 hours, this peek at the New Guitar hero is whetting peoples appetite for playing the best game ever once again. You see, it starts out fairly simple. You’re backstage, you’re listening to your band mate tell an emotional rollercoaster story about twins, when the announcement is made that “you’re on”. Walking through the back stage area to the stage you’ll meet and greet all sorts of roadies, helpers, stage hands along the way – and a blond who says “Good Luck” which is something even a cgi-generated groupie should know you do not, ever, say backstage.

Once you’re on the stage, you suck, and the audience lets you know it. But then you find your groove and it goes all rock’n’roll from there. Here’s the wild part, what you watched wasn’t just an idea of the new Guitar Hero game… You just watched the actual game. Holy hell, that looks wild, that’s a really realistic crowd! And they’ll boo you when you suck! Oh this looks like fun, guys, is there an extra controller I need to buy to stage-dive, or will throwing my couch cushions on the floor do?

20 Festival Fashion Collections – From Edgy Concert Goer Campaigns to Festive Fringe Lookbooks (TOPLIST)

(TrendHunter.com) These festival fashion collections range from retro bohemian catalogs to sporty campaigns that celebrate the comfy style of concert goers. From Bonnaroo to Coachella, music festivals are known for…

180LA Gets Creepy for Boost Mobile

180 LA takes a creepy approach with its “Come To Data” campaign for Boost Moble, which promotes the provider’s unlimited data program.

The suggestively-titled campaign features two 60-second spots in which individuals battle, and ultimately give in to, their cell phone-loving ids when they use their smart phones in inappropriate situations.

In “Bathroom Dilemma,” a man at a urinal fights the urge to use his cellphone while taking a leak, and ultimately loses. The voice in his head, which is unsettling, ultimately convinces him to whip the device out by appealing to his love of man-baby memes. A Vine supporting the campaign takes the idea a step further, with a man playing a dice game on his cell phone while in the loo, which could be confused for an activity far more inappropriate for a public restroom. The second spot, “The Priest,” features a holy man tempted into streaming a horse race in the confessional booth.

A host of Vines and short videos support the effort, all following the theme of inappropriate cell phone use.

Credits:

Client: Boost Mobile
Director, Sprint Prepaid Group: Peiti Feng
Manger of Brand Advertising and Creative, Wally Fox
Brand Manager, Social Media and Brand Integration, Jill Johnson
Advertising Manager, Mario Cardenas
Social Media and Brand Integration, Bre Cohen

Campaign: Come To Data

Agency: 180LA
Managing Partner, CCO: William Gelner
Creative Directors: Mike Bokman and Jason Rappaport
Copywriter: Chris Elzinga / Daniel Chen
Art Director: Marcus Cross / Jenny Kang
Head of Account Management: Chad Bettor
Associate Account Director: Paul Kinsella
Social Media Account Manager: Olivia Watson
Head of Production: Natasha Wellesley
Senior Producer: Lindsey Wood
Associate Producer: Lauren Prushan
Business Affairs Manager: Ivy Chen

Production Co: Treefort
Director: Shillick
Producer: Mike Begovich
DP: Max Gutierrez

Editorial Company: Treefort (Web Films) / Melvin (Vines)
Editor: Josh Hegard (Web Films) / Dave Groseclose (Vines)
Color/ Online Finishing: Sam Maliszewski / Melvin
Sound Design / Mix: Eddie Kim / Therapy

Cycling Canada: Hop on

Advertising Agency: Innocean Worldwide Canada
Creative Director: Gerald Schoenhoff
Associate Creative Director / Art Director: Jon Lane
Associate Creative Director / Copywriter: Brendan Sack
Agency Producer: Adam Park
Director: Mark Zibert
VFX: Alter Ego VFX
Music / Sound: RMW
Editor: Mark Paiva
Published: April 2015

Cycling Canada: Hop on, 1

Advertising Agency: Innocean Worldwide Canada
Creative Director: Gerald Schoenhoff
Associate Creative Director / Art Director: Jon Lane
Associate Creative Director: Brendan Sack
Copywriters: Kurtis Martin, Jonathan King
Agency Producer: Adam Park
Photographer: Mark Zibert
VFX: Alter Ego VFX
Published: April 2015

Cycling Canada: Hop on, 2

Advertising Agency: Innocean Worldwide Canada
Creative Director: Gerald Schoenhoff
Associate Creative Director / Art Director: Jon Lane
Associate Creative Director: Brendan Sack
Copywriters: Kurtis Martin, Jonathan King
Agency Producer: Adam Park
Photographer: Mark Zibert
VFX: Alter Ego VFX
Published: April 2015

Cycling Canada: Hop on, 3

Advertising Agency: Innocean Worldwide Canada
Creative Director: Gerald Schoenhoff
Associate Creative Director / Art Director: Jon Lane
Associate Creative Director: Brendan Sack
Copywriters: Kurtis Martin, Jonathan King
Agency Producer: Adam Park
Photographer: Mark Zibert
VFX: Alter Ego VFX
Published: April 2015

Cycling Canada: Hop on, 4

Advertising Agency: Innocean Worldwide Canada
Creative Director: Gerald Schoenhoff
Associate Creative Director / Art Director: Jon Lane
Associate Creative Director: Brendan Sack
Copywriters: Kurtis Martin, Jonathan King
Agency Producer: Adam Park
Photographer: Mark Zibert
VFX: Alter Ego VFX
Published: April 2015

Cycling Canada: Hop on, 5

Advertising Agency: Innocean Worldwide Canada
Creative Director: Gerald Schoenhoff
Associate Creative Director / Art Director: Jon Lane
Associate Creative Director: Brendan Sack
Copywriters: Kurtis Martin, Jonathan King
Agency Producer: Adam Park
Photographer: Mark Zibert
VFX: Alter Ego VFX
Published: April 2015

Cycling Canada: Hop on, 6

Advertising Agency: Innocean Worldwide Canada
Creative Director: Gerald Schoenhoff
Associate Creative Director / Art Director: Jon Lane
Associate Creative Director: Brendan Sack
Copywriters: Kurtis Martin, Jonathan King
Agency Producer: Adam Park
Photographer: Mark Zibert
VFX: Alter Ego VFX
Published: April 2015

Biscoitos Zezé: Chair on the street

The habit of putting the chair on the sidewalk was weakening. This made the streets become even more unsafe. Why not gather the neighbors again and try to change the situation.

Advertising Agency: Mark+, Pelotas, Brazil
Production: Carma Social Interventions
Creatives: Ramon Ballverdú, Thomaz Ballverdú, Eduardo Mancini, Matheus Telmo
Published: April 2015

Brands by Hand Lettering

« Brand by Hand » de Sara Marshall, une créative vivant en Nouvelle-Zélande, est un projet de typographie qui cherche à explorer les différentes possibilités de logos pour des marques telles que FedEx, Burger King, Subway, Flickr, YouTube, Skype, Evian et Coca-Cola. Les logos ont été faits à la main et ont conservé leurs couleurs initiales.

Instagram.

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Survey: Small Businesses Want Marketing-Automation Software


Nearly all (98%) of small-business software buyers are shopping for marketing-automation software for the first time, according to a new report by research firm Software Advice, a division of Gartner.

The report, released today, was based on an analysis of 365 phone conversations between small-business software buyers and Software Advice consultants.

For the purpose of the survey, small businesses are defined as those with $50 million or less in revenue, and 67% of respondents have revenue of $1 million or less.

Continue reading at AdAge.com

The Ad Council’s #LoveHasNoLabels Campaign

Category: Beyond Madison Avenue
Summary: For the month of March, the Ad Council’s video “Diversity & Inclusion — Love Has No Labels” has ranked number one in the top five most-viewed ad campaigns on YouTube. At present, the ad has over fifty-one million views.

The ad displays an assortment of groups, ranging from friends and family members to couples, from various backgrounds. A large on-stage x-ray is used to conceal the physical identity of each couple and group, giving the spectator a mere view of skeletons engaging in random actions.

Limited Edition Trucks – Ford's Shelby Baja 700 is a Fast Ride for Its Impressive Size (GALLERY)

(TrendHunter.com) The Shelby Baja 700 takes the Ford SVT Raptor to the next level. For those who have been looking forward to something more powerful than the stock 411 horsepower, this truck has them covered. Granted,…

Controversially Competitive Smartphones – LeTV's Le Superphone Hopes to Fight Apple's 'Tryanny' (GALLERY)

(TrendHunter.com) Just before launching its very own competitive smartphone, LeTV’s CEO, Jia Yueting, made a controversial comparison between Apple and the Nazi regime. Clearly meant to stir the pot and place…

Mekanism Trains for North Face

Mekanism launched the largest-ever spring campaign for North Face, entitled “I Train For,” promoting the brand’s new Mountain Athletics line.

The 30-second spot of the same title features North Face brand ambassadors Emily Harrington (rock climber), Daniel Woods (rock climber), Ingrid Backstrom (skier) and Hal Koerner (ultra runner). Its copy is built around repetition of the word “This” to begin sentences, which wears out its welcome by the end of the spot. Visually the ad shows the brand ambassadors pulling off some impressive feats, mixed with images of training implying all the hard work that goes into the performances. “This is a summit,” the spot begins, over piano music that, coupled with the use of repetition, gives the ad a bit of an Apple feel. The ad concludes with the line, “This is what I love,” while text introduces the “#ITrainFor” hashtag, inviting viewers to share what they train for on social media. The national broadcast spot debuts today and will run through the end of May on channels such as ABC, FX, ESPN Comedy Central and AMC. It will also run on social channels, including YouTube, Facebook and Twitter, and will be supported by banner ads.

Credits:

Agency: Mekanism                                                                                                                                                                                                                            CEO/President: Jason Harris                                                                                                                                                                                                                                          ECD: Tommy Means                                                                                                                                                                                                                                                        ACD: Joe Beutel                                                                                                                                                                                                                                                                        Art Director: Sean Grimes                                                                                                                                                                                                                                              Executive Producer: Kati Haberstock                                                                                                                                                                                                                             Producer: Danielle Soper                                                                                                                                                                                                                                       ManagingDirector:Michael Zlatoper                                                                                                                                                                                                                                                                        Director Brand Management: Anna Boyarski                                                                                                                                                                                                          Senior Brand Manager: Luke Welch                                                                                                                                                                                                                               Head of Strategy: Eric Zuncic                                                                                                                                                                                                                                       Brand Strategist: Chike Onuorah

Production Company: Farm League                                                                                                                                                                                                            EP: Tim Lynch                                                                                                                                                                                                                                                                      Head of Production: Michael Pizzo                                                                                                                                                                                                                                  Line Producer: Scott Ballew                                                                                                                                                                                                                                       Director: Tim Wheeler                                                                                                                                                                                                                                                  Director of Photography: August Thurmer

Editorial Company: Whitehouse Post                                                                                                                                                                                                       Post Producer: Jonlyn Williams                                                                                                                                                                                                                                     Editor: Lucas Spaulding                                                                                                                                                                                                                                              Assistant Editor: Brad Dupuie

Music Composition: Travis and Maude- Dave Wittman

Sound Design: One Union Recording- Andy Greenberg

Color: Spy Post- Chris Martin

Renault – The Greatest Roles of Kevin Spacey

Pour le lancement du nouveau Crossover, Renault et Publicis Conseil ont collaboré pour imaginer une campagne autour de la thématique du temps : « Make your Time Great ». L’équipe créative a donc pensé à faire appel à l’acteur Kevin Spacey pour qu’il passe en revue quelques uns de ses meilleurs rôles, à bord de la voiture : American Beauty, Usual Suspects et House of Cards.

5 épisodes sont à découvrir sur l’Espace Renault.
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What a YouTube Celeb Pulls In


Top beauty and style channels and monthly estimated earnings

Continue reading at AdAge.com

Simplistic Fire Pits – CB2's Circular Iron Burner is Perfect for Modern Patio Spaces (GALLERY)

(TrendHunter.com) This circular iron burner is designed for modern home retailer CB2. The simplistic fire pit is perfect for contemporary patios or backyard spaces with a view. Whether enjoying a family hangout or…