Hasta La Creative!

The PEN American Center adds its voice to mounting international criticism of the government of President Ilham Aliyev over human rights abuses and the suppression of free speech.

Ms. Strauch, who wrote two books about the brain, worked for Newsday before The Times hired her in 1995. She became science editor in 2011.

E se os bichinhos à venda em lojas fossem substituídos por cães e gatos para adoção?

> LEIA MAIS: Não compre uma vida, salve uma

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Criação é da Goodby Silverstein & Partners

> LEIA MAIS: Häagen-Dazs apresenta uma animação tão saborosa quanto seus sorvetes

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A legal disagreement has taken shape involving current and former principals at Omelet, the “boutique Los Angeles creative shop” which lists AT&T, HBO, Microsoft, and others on its client list.

Omelet, which recently expanded its creative team with the hire of Leo Burnett/W+K/CP+B/Deutsch LA veteran Shannon McGlothin, is suing its former president and co-founder/chief content office Steven Amato. Or being sued by him, depending on who you ask.

Two things are clear:

• Amato, who wrote copy for Deutsch and served as ACD at TBWA for three years before launching Omelet more than 10 years ago, left the agency last Spring to launch his own LA-based shop called Contend (home page here). Mike Wallen, a one-time freelance CD and producer for Adult Swim, Fox Studios and other parties, replaced him in the chief content role back in October.
• Amato and current Omelet Chairman/CEO/one-time hedge fund manager Don Kurz, who joined Omelet in 2004, have a running disagreement.

Everything else looks like a classic case of he said/he said.

A source tells us that Amato is suing Kurz and his former employer for money owed to him, while Kurz says the equation is reversed: he and Omelet are suing Amato. For what? That’s not yet clear.

Here’s the quote from Kurz himself:

“Omelet is suing Contend and Steven Amato. We’re looking forward to a successful resolution.”

We were unable to reach Amato for comment today. But, in the absence of a settlement between the aggrieved parties, the story will almost certainly play out in Los Angeles County court in the months to come.

Marketers’ approach to consumers has changed completely since Ram Krishnan, senior VP and CMO of Frito-Lay North America, entered the business, Mr. Krishnan said at the second day of Ad Age’s Digital Conference in New York on Wednesday.

Pam Kaufman, CMO and president of consumer products at Nickelodeon, took that further: The relationship with consumers is changing every 20 days, she said.

But, or because of all those changes, the key to the best possible consumer experience is teaching employees about the brand, the CMOs said. Other possible solutions ranged from internal marketing to appointing a chief experience officer to help guide the consumer experience.

Continue reading at AdAge.com

(TrendHunter.com) For the second part of the year-long #ExperinceBuick program, I was invited by Buick to attend the NCAA Final Four event in roaring Indianapolis, which was nothing short of an amazing adventure. For…

The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer, who discussed the future of media consumption and video ad spending during Ad Age’s Digital Conference today.

“Advertisers have been slow to adjust to the rapid uptick of mobile,” Mr. Palmer said. “We expect the spending to shift over very shortly.”

eMarketer’s data shows consumers are watching less TV, but spending more time with video in other places, most notably on their mobile devices.

Continue reading at AdAge.com

In a major consolidation move, liquor marketer Bacardi Limited is shifting global creative duties to BBDO Worldwide and media responsibilities to OMD Worldwide. The two Omnicom Group agencies will oversee the marketer’s namesake rum and other major bands including Grey Goose, Martini, Bombay Sapphire, Dewars, William Lawson’s, Cazadores and St. Germain.

BBDO will direct creative and strategic development, Bacardi said in a statement on Wednesday. OMD will “lead planning and buying across all social, digital and media platforms, with a particular emphasis on innovative and cutting-edge ideas, rooted in data-driven insights, to reach millennial consumers,” according to the statement.

The company considered several agency options but did not hold a formal review, said Chief Marketing Officer Dmitry “Dima” Ivanov. “This is a big thing for this company,” he said in an interview. “We’ve never had a big lead partner all around the world working with us.”

Continue reading at AdAge.com