Hasta La Creative!

C’est dans la ville de Kichijoji, près de Tokyo que l’artiste Kengo Kuma et ses associés ont orné la totalité de ce bar-restaurant d’une multitude de cables colorés recyclés. Une superbe décoration qui confère à ce lieu une atmosphère à la fois sauvage et chaleureuse. À découvrir à travers les superbes photos d’Erieta Attali.
 

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Taco Bell is giving a free Biscuit Taco on May 5 to those who “defect” from the breakfast served in the fictional dictatorship of its latest ad campaign.

Brands have also started trying to capitalize on Mother’s Day: Verizon argues its better reception helps you win more love from your mother than your sibling who does not have Verizon. And 1-800-Flowers.com makes the more straight-forward pitch: You should get your mom flowers.

Continue reading at AdAge.com

Last week we shared “The Unique Connection” Pandora’s in-house Mother’s Day online ad which saw children identifying their mothers while blindfolded. Now Pandora has rolled out its Mother’s Day broadcast effort, the first work for the brand from Grey New York since winning lead creative duties in January.

The spot launches a new campaign entitled “The Art of You” with an ad emphasizing the brand’s jewelry as not just a Mother’s Day gift but “generation, marked in silver.” Three generations are represented in the ad, which cast a real mother, daughter and grandmother for the roles. As Adweek points out, the spot also makes an effort to highlight Pandora’s options beyond the popular charm bracelets. While it’s not free of cringeworthy lines (“laughter suspended in sparkle”), the ad marks a transition from the previous “Unforgettable Moments” campaign and, coupled with “The Unique Connection,” indicates a slight change of direction in the brand’s marketing going forward.

“Pandora has deep ties to charm bracelets that memorialize times and people,” Grey executive creative director Caitlin Ewing explained to Adweek. “What’s new here is we’re taking that heritage and bringing it into the future, where it’s also about self expression, ‘the art of you.’”

Billionaire Warren Buffett probably has enough money to buy the world a Coke. But fans of the soda are going to have to settle for a song instead. Mr. Buffett, whose Berkshire Hathaway is The Coca-Cola Company’s largest single shareowner, recently performed a version of the 1971 classic jingle “I’d Like to Buy the World a Coke,” while playing a ukulele.

The company released the video on Wednesday as part of its shareholder meeting festivities. At the event, Mr. Buffett was interviewed on stage by Coca-Cola CEO Muhtar Kent. During the exchange, Mr. Buffett quipped that “in the last 30 years, one quarter of all of the calories I have consumed have come from Coca-Cola.” He is an especially big fan of Cherry Coke.

Continue reading at AdAge.com