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Serviços que “bagunc?am” as métricas usadas atualmente

> LEIA MAIS: Quem está olhando para os apps de Read It Later?

Post originalmente publicado no B9
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(TrendHunter.com) We have seen several non-traditional ways people have been eating spaghetti and meatballs, including clever sandwiches and baked pasta poppers, but now this list also includes a meat bowl. Created…

In order to more effectively cater to that touchy teen demographic, the latest campaign from Deutsch’s New York office manages to mash up Sixteen Candles, Pretty in Pink, and Mean Girls to promote client Benzac and its zit-killer cream…in spirit, at least.

“The Benzacs” is a teen insta-dramedy which largely takes place on the client’s Instagram page because, as any market research firm worth half a zit will tell you, that’s where the young people are these days (it has double the engagement rate of Facebook, DUH).

The work also includes TV spots set to air on MTV, Comedy Central, TeenNick, etc. Here’s the first episode, which chronicles the bumpy road to clear skin for Ivy, Cam, Oak and Essy:

The next entry reminds us that the key to all that super-clear skin is East Indian sandalwood, of course:

The campaign will run for three weeks on Instagram, and during that time bored teens will get to know Ivy, who really just wants to have clear skin (and that one cute boy)…

Here’s a basic plot summary:

Got it? It’s all about the “the fun, friendship and day-to-day teen drama” of high school with the added bonus of pimple-free skin.

If only we’d all been so (un)lucky.

If your brand hasn’t made custom emojis yet, sorry—it’s now mandatory.

Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally into the mix is Foot Locker, which is stocking its smartphone app with a library of “Shoemojis,” beginning with 80 individually drawn sneakers from iconic brands like Nike, Adidas, Asics, Under Armour and more.

“Communicating with your fellow sneakerheads will never be the same,” says BBDO New York, which conceived the concept with the client. More images below.

CREDITS
Client: Foot Locker
Project: Shoemoji
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
ACD: Damjan Pita
ACD: Derek Harms
Director of Creative Technology, Experience and Design: Simon Mogren
Art Director: Bhanu Arbuaratna
Senior Designer: Jason Merenda
Copywriter: Allie Townsend
Director of Integrated Production: David Rolfe
Director of Digital Operations: Clemens Brandt
Senior Producer: Carissa Ranelycke
Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Account Executive: Samuel Henderson
Senior Digital Strategist: Rhys Hillman
Production Company: The BBBDO Digital Studio
Technical Director: Michael Condouris
Associate Technical Director: Konstantin Rosinov
Studio Director: Marty Ford

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PopClik

PopClik has a type of headphones that fold; to launch them, we decided to use an origami artist to create musical instruments and showcase this feature.

Advertising Agency:Y&R/Bravo, Miami, USA
Chief Creative Officer:Claudio Lima
Art Director:Gabriela Roger
Copywriter:Brian Abadia
Photographer:Mauricio Candela
Origami Artist:Gonzalo Garcia
Prod Company:The Blur Office

Publicidade de entretenimento em tamanho de formiguinha

> LEIA MAIS: Miniaturas de outdoors promovem filme do “Homem-Formiga”

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Droga5 launched a new campaign called “Fueled by Everything,” introducing the hydrogen-powered Toyota Mirai with the launch spot, “Fueled by Bullsh*t,” directed by Super Size Me’s Morgan Spurlock.

The online ad begins by reminding viewers of the ubiquity of hydrogen, “the most abundant element in the universe,” which is just about everywhere, before tackling criticism of the idea of hydrogen-powered vehicles.

“The ongoing joke is that fuel-cell vehicles are 15 years away and always will be,” Doug Coleman, national vehicle marketing manager-Prius family, electric and fuel cell vehicles at Toyota Motor sales, told AdAge. “The Mirai is not just a new model, but a whole new category, a whole new fuel source. There are a lot of misperceptions of what hydrogen is, where it comes from and does it make sense to use.”

The ad quotes skeptics as saying things such as “Fuel cells are dead on arrival,” “Hydrogen is inefficient,” It’s a pipe dream,” and even, just “Bullsh*t.” Engineer Scott Blanchett addresses that last one saying, “…they’re right, but not in the way they think.” The remainder of the ad follows the transformation of a truckload of manure into usable hydrogen fuel. Scott gets the manure from a dairy farmer and then transports it to the digester, where it is broken down and releases raw biogas. Purified gas is then taken to steam methane reformer, where the hydrogen is stripped out using steam and heat to make usable fuel. It’s a pretty clever way to denounce hydrogen critics and hype the launch of the new vehicle and despite the lengthy run time (past the three minute mark), the ad doesn’t feel too drawn out, as it provides a detailed look at the process of turning manure into fuel.

“Fueled by Bullsh*t” launched today on the Toyota Mirai website, social video sites such as YouTube and Hulu and Forbes.com. The campaign will continue rolling out through the fall, with a series of videos detailing other everyday sources for hydrogen fuel.