Hasta La Creative!

Billboards don’t usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy Berlin put you right to work.

They’re more like exercise installations than billboards. One of them features a scrolling climbing wall; another invites you to punch it as hard as you can. And all of them will make you work up a thirst that Powerade can then quench.

Your move, Ikea. Via Ads of the World.

CREDITS
Client: Powerade
Project: “Workout Billboards”
Agency: Ogilvy & Mather, Berlin
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse

I am shaking with fury as I write this — reeling from three incidents that individually might have gone unnoticed, but as a group tumbled into my consciousness, leaving me wanting to yell at the top of my lungs, “I’m mad as hell and I am not going to take it anymore,” in a pathetic mimic of that famous scene from the 1976 movie “Network.”

I was jolted to face the disturbing reality that because ad tech was created in a tech/VC echo chamber, largely excluding marketing practitioners, it is suffering from an overemphasis on the “product” side to the detriment of the human element of marketing. Through these individual experiences, it became painfully obvious to me that the unnavigable ad-tech sprawl is consuming more and more time and resources, yet we are accomplishing less and less.

The first incident started innocuously enough when I was working with an advertiser on a content marketing campaign. The client was working with a very large content venture to develop custom content using this platform’s well-developed skill at creating funny, viral list content. Unfortunately, that approach just didn’t translate well to do the heavy lifting required of great marketing, where effective brand messaging is key. The surprise creative epic fail of this content platform wasted a lot of time all around. Unhappily, it reminded me how far technologists still have to go in applying predictable technical approaches to the delicate and most unpredictable art of marketing.

Continue reading at AdAge.com

A criação é da Pereira & O’Dell

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(TrendHunter.com) The conversation surrounding coffee is rich, leading to a full range of culinary and cultural considerations expressed through coffee infographics. You can get into everything from the origins of…

Curso Rápido Antirroubo foi realizado na Colômbia pela McCann

> LEIA MAIS: Ladrões ensinam suas manhas em campanha contra roubo

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Le projet que s’est lancé le photographe Kevin Bauman est considérable. En effet, dans une série intitulée « 100 Abandoned Houses » il a choisi de photographier cent maisons abandonnées au coeur de la ville de Détroit. La série est visible dans son ensemble au sein d’un site qui lui est spécialement dédié. Les clichés offrent un caractère fantomatique à la ville de Détroit qui compte plus de douze milles maisons de ce type selon le photographe.

Olá, antidesigners e brainstomers! Neste programa, Marcos Beccari apresenta um Não Obstante com os convidados Ivan Mizanzuk e Alex Stahlhoefer (do BTCast), discutindo um dos temas mais antigos e presentes na história da humanidade: o Mal. Ele existe? Seria algo universal ou relativo? Como os teólogos e filósofos do passado encaravam essa questão? Como encaramos […]

> LEIA MAIS: AntiCast 180 – O Mal Existe?

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Pour combattre les massacres d’animaux africains au nom de la mode et des marques, DDB Mozambique a imaginé trois posters représentant des logos de célèbres marques prenant des animaux comme symboles : le félin de Puma ou encore le crocodile de Lacoste. Ils ont montré ces animaux dépecés afin de percuter les consciences pendant la Mozambique Fashion Week.

Credits :

Creative Director:André Coelho.
Creative Supervisor:Ricardo Traquino.
Art Director:Ricardo Traquino, Thiago Alves.
Copywriter:Ivo Alves, Ricardo Traquino.
Illustrator:Maísa Chaves.
Designer:Simão Maia.

Le fondateur de STUDIOJQ, Jonathan Quintin, a décidé de documenter son année 2014 avec ses humeurs, ses actes et expériences, sur les plans professionnel et personnel. « My Year In Words » est une série de posters qui joue avec la typographie de toutes les lettres de l’alphabet et des mots qui qualifient son année : A pour « Adventurous », D pour « Driven » ou H pour « Hardworking ».

Media, Promo, Direct Marketing, PR
Ceres

For Italy Expo 2015 in Milan is the biggest event of the century with 20 million visitors expected and a new-built area of 1 mio. square meters. But one month before the grand opening, works are in a terrible delay and the reasons are tipically italian: corruption and scandals.

The last chance to make it? The workmen in the building yards: they doubled their shifts and gave up on paid overtime. Our brand is Ceres, a strong beer for tough people with a claim that states: “The town needs heroes.” Who’s more heroic than them? Who deserves a beer, if not them? We meet them in the building yards and take some pictures.

On april 1st, we issue a 4 page press campaign saying: “They have just one month to finish the work. And it’s not an april’s fools’ joke. Let’s bring these guys a beer”. The ad immediately booms on social network and national media becoming a twitter top trend. We launch an event on facebook: at the and of the day shift, we’re going to bring some beers to the workmen.

And we invite people to come with us. Over one thousand people join the event. At 5pm, 800 tired and thirsty workmen get out of the yards and find a surprise. Chilled beer and slices of pizza for free. And the people who serve them are not hostess and stewards dozens of common citizens who decided to follow our call.

Advertising Agency:Bcube, Milan, Italy
Creative Director:Andrea Stanich, Arturo Dodaro
Head Of Digital:Alessandro Sciarpelletti
Copywriter:Silvia Savoia
Social Media Manager:Federica Nanni
Art Director:Federico Bianchini
Photographer:Giorgio Serinelli
Producer:Maria Luisa Crisponi
Editor:Davide Agosta
Brand Leader:Erminia De Angelis
Account Manager:Emanuela Buccoliero
Marketing Director Ceres:Roberto Zepponi
Brand Manager Ceres:Simonluca Scravaglieri