The Most Terrible fatal car crash ever – Intouch outsmarts youtube crash viewers

Dashboard cameras are common in Russia, and some of the most widely viewed youtube clips in Russia are of car accidents recorded on dashboard cameras. Armed with this insight, the INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers – using the dashboard clips in a different way. BBDO Russia Group created a ten minute dash cam clip that shows a routine trip on a sunny day, and as the long clip drags on viewers get impatient and start using the scroll bar to try and find the accident. As they keep skipping forward they’ll just find routine traffic, the alternative crash course is in the visuals of the scrollbar where you’ll see a crash scenario of the drive and the message “DON’T RUSH” signed off by Intouch insurance.

It’s like an updated version of the SHOTS reel Markenfilm ad, which was based on the insight that creatives fast forward through the commercials to get to the commercials. This was also later done by VW so we badlanded it like the killjoys we are. The knowledge that Russian youtube viewers with a morbid curiosity for crashes speed up to the crash part of any given video serves to speak to the exact target that needs to hear Intouch’s message: Every year in Russia, around 200 thousand people are injured or killed in car accidents. Slow down, yo.

Very clever, I love it.

Dentsu to Absorb Attik After Scion Loss

Droga5 surprised many in the ad world last month by winning creative duties for two new Toyota Scion models set to launch in the Fall.

At the time, a client spokesperson told us that Scion’s AOR Attik would “[continue] to be a part of our creative team,” that the Dentsu-owned agency would “support various marketing initiatives” in the future, and that Droga5 was simply “a new partner.”

Those statements do not appear to have been completely accurate.

After losing its largest and longest-held account, the agency will fold into the larger Dentsu operation this Summer. Both of Attik’s offices in Los Angeles and San Francisco will be affected, so the agency will effectively cease to exist–as we know it, at least.

The statement from Dentsu Aegis:

“After evaluating the Attik business with an eye towards future growth and sustainability, we have decided to bring Attik into Dentsu Aegis Network. The result will be a reorganization of the business with a long-term view towards client needs and opportunities that will most effectively leverage Attik’s talent, expertise and capabilities on a broader scale. We are actively working to ensure a smooth transition and to redeploy people within Dentsu Aegis Network.”

Not everyone will be redeployed: sources tell us that Toyota cancelled the last few projects scheduled with Attik after signing Droga, that agency principals told employees at an all hands meeting last week that its offices will be closing in July, and that an unspecified number of layoffs followed the loss.

The most recent staffing news regarding Attik concerned the February 2014 departure of Chairman/CEO Ric Peralta, who now lists himself as an “investor, advisor, and consultant” to businesses in the Bay Area.

We have not yet determined whether Attik Los Angeles and San Francisco will close entirely or become Dentsu Aegis locations. The parent company first “hand[ed] sister shop Attik the keys to its LA office” in 2012 before announcing that it had begun the tenth year of its creative partnership with Scion.

We reached out to Dentsu for further clarification on those issues; updates when we get them.

Anomaly NY Seeks to Inspire Women for Dick’s

Anomaly New York launched a new spot for Dick’s Sporting Goods, targeting women with an inspirational message in “Choices: Who Will You Be?”

The anthem ad begins with the question, “Who will you be, at this unholy hour?” as the spot shows several women beginning their days with workouts. “Because no true wins…are ever won easy,” the voiceover explains, as a woman struggles at the end of her workout, another to keep going in a marathon, and a third to hold a difficult yoga pose. “But then, in that moment, something snaps…you become someone new. And then tomorrow it all starts over,” the spot concludes, ending with the tagline, “Every season starts at Dick’s.”

The ad, part of the brand’s broader “Who Will You Be?” campaign marks a shift in strategy for the brand, as it attempts to appeal directly to women juggling athletics with other everyday activities. “The big insight behind this campaign, as it pertains to women, is that women juggle a lot,” Dick’s CMO Lauren Hobart explained to Adweek. “There is a lot that women need to get done in any given day. So the choice to work out—and the choice to fit in fitness—is a challenging choice for people. They have to find the time.”

Hobart also told the publication that Dick’s would be “expanding floor space devoted to women’s attire across its 600-plus U.S. stores.” The ad will make its debut May 15th on networks including ESPN, E! and Bravo. “Choices: Who Will You Be?” will then be followed by a series of 15-second ads, running through July. The effort follows W+K Portland’s “Better For It” spot for Nike this month, which targeted female viewers with a similar message of triumph over adversity.

Credits:

Client: Dicks Sporting Goods
Agency: Anomaly
Global Creative Officer/Partner: Mike Byrne
Group Creative Director: Seth Jacobs
Sr. Copywriter: Johnny Dantonio
Sr. Art Director: Matt Walton
Sr. Copywriter: Barry Katz
Sr. Art Director: Alex Kaplan
Copywriter: Dan Shapiro
Art Director: Chris Araujo
Copywriter: Jeremy Straight
Art Director: Bryce Cline
Head of Broadcast Production: Andrew Loevenguth
Sr. Producer: Matt Flaherty
Sr. Producer: Jenn Pennington
Business Director: Damien Reid
Account Director: Ji You
Account Director: Mike Reuter
Business Affairs: Annemarie Cullen/Carla Curry
Project Manager: Allison Uecker
Prod. Company: Park Pictures
Director: AG Rojas
Director: Lisa Rubisch
Director: Chris Wilcha
Executive Producer: Justin Pollock
Executive Producer: Jackie Kellman Brisbee
Head of Production: Anne Bobroff
Producer: Pete Vitale
Producer: Nina Shiffman
Producer: Michelle Currinder
Director of Photography: Bradford Young
1st AD: Andi Budman
Production Designer: Rodney Becker
Wardrobe Stylist: Summar Shalah
Casting/Sports Supervisor: Mike Fisher/Varsity Casting
Casting: The Cast Station
Director of Photography: Jody Lee Lipes
1st AD: Peter Jackson
Production Designer: Amelia Battaglio
Wardrobe Stylist: Laura Jeane Shannon
Casting: Janine Martel/Martine Casting
Director of Photography: Adam Beckman
1st AD: Peter Jackson
Production Designer: Harper Hellams
Wardrobe Stylist: Giselle Knee
Casting/Sports Supervisor: Mike Fisher/Varsity Casting
Casting: Universal Casting
Editorial: Consulate
Editor: Peter Johnson
Editor: Ryan McCally
Executive Producer: Alan Lopez
Post: MPC
Executive Producer: Jesse Kernit
Producer: Michele Watkins
Telecine: Company 3
Colorist: Tim Masick
Sound Mix: Heard City
Audio Engineer/Sound Design: Eric Warzecha
Producer: Heath Raymond
Music: Search Party, Duotone Music

Quiksilver Is Now Making Business Suits That Double as Wetsuits

Surf’s up—so let’s suit up business-style and catch a wave!

That’s the thrust of a new project by TBWAHakuhodo and Quiksilver, which have teamed up to introduce True Wetsuits in Japan. These 2-millimeter-thick neoprene suits help guys look smashing at the office—or while hanging ten, shooting curls or whatever the hell people do on surfboards these days.

The well-dressed dude in the two-minute clip below certainly seems to be having fun, playing hooky at the beach and texting work that he’s stuck in traffic. Such a rebel. He’ll make CEO in no time.

So, why is Quiksilver selling such an item? In the making-of video, Tokyo salaryman Masashi Yuki explains: “It takes too much time to put on a wetsuit and then take it off again, you know?” Quiksilver brand director Shin Kimitsuka adds, “As your lifestyle changes, you have less time to go surfing. I thought it would be interesting to offer this product as a new solution to deal with this issue.”

These made-to-order suits are, at present, available only in Japan and exclusively in men’s styles. Delivery takes two months, and jacket, pants, shirts and ties are included for about $2,500 total. That’s a bargain! At Barney’s, some sportcoats alone will run you more than that. And think how much you’ll save on dry cleaning!



Long Story Short – Alex Strohl

Voici un nouvel épisode de la série Long Story Short produite par Live Orange TV (la web TV du groupe Orange). Ce mini-documentaire porte, cette fois-ci, sur l’aventurier et photographe Alex Strohl qui été suivi lors d’un voyage dans le nord-ouest Pacifique, en Amérique du Nord, où il a capturé les paysages les plus brumeux et puissants.

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Um desenvolvedor está criando uma rede social para organizar manifestações no Brasil

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Segundo o criador, a plataforma “Tomada Social” será protegida e anônima

> LEIA MAIS: Um desenvolvedor está criando uma rede social para organizar manifestações no Brasil

Brainstorm9Post originalmente publicado no B9
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Stan Lee passa adiante seu talento para participações especiais em filme da Audi

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Comercial dirigido por Kevin Smith tem ainda a participação de Tara Reid, Michael Rooker, Lou Ferrigno e Jason Mewes

> LEIA MAIS: Stan Lee passa adiante seu talento para participações especiais em filme da Audi

Brainstorm9Post originalmente publicado no B9
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Author John Green to Marketers: YouTube Stars Are Building a World Without You


Advertisers arrived at YouTube’s NewFront presentation on Wednesday night already aware of the Google-owned video service’s 2015 NewFront sales pitch.

With Google Preferred ad package, they’d be buying millions of views across the top 5% of YouTube’s channels bundled into 12 content categories.

So YouTube used its NewFront to remind them who they’re buying: millions of people in that coveted 18-to49-year-old demographic who aren’t watching as much TV as they used to and are more passionate about these YouTube stars than they are about a TV show.

Continue reading at AdAge.com

Time Inc.'s Digital Video Slate Looks a Lot Like Cable TV


Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure, “premium” was mentioned a few times, as was “millennial,” but for the most part, executives made a clean, well-structured pitch: We have 21 brands creating video, they reach a growing audience, this is how you can work with us.

“We’re doing more and moving ever more swiftly into the video space,” said J.R. McCabe, Time Inc.’s senior-VP of video, who concluded his portion of the company’s roughly hour-long presentation with a sizzle reel full of videos that Time Inc. produced for brands such as Chevrolet, Dewer’s and Cotton.

Time Inc. is also moving into new video space, literally: The company will have a 3,000-square-foot video studio at its new headquarters in lower Manhattan, where it’s moving this year, he told the NewFront crowd.

Continue reading at AdAge.com

Volvo & Avicii "A New Beginning" teaser trailer :15

Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’. He’ll be reworking Nina Simone’s “feeling good”, which is akin to making a collage out of Cézanne paintings, it’s difficult to not end up with something beautiful.

Stockholm-born Avicii, 25, has a shared Swedish heritage with Volvo. Volvo Cars and Avicii are now both entering a new phase in their existence.

“The Volvo Cars brand is on the ascendant, just as Avicii is, with a growing global audience. We thought there would be no better way to celebrate our heritage and passion for life than to work together to produce something special that reflects who we are and what matters to us,” said Alain Visser, Senior Vice President Sales, Marketing & Customer Service at Volvo Car Group.

Avicii’s production of Feeling Good adds new vocals, infectious beats and a catchy melodic treatment.
“I’ve loved the song for a long time. It’s one of the best songs ever written. It’s just timeless to me. I’ve been a big fan of Nina Simone, Etta James and that kind of sound for a very long time. So when I found out that was the song that Volvo Cars wanted in the music video I was really excited and happy to do something with it. I wanted to create something new, and at the same time stay true to the original,” said Avicii.

The beautifully shot video for Feeling Good was filmed in Stockholm and locations personal to Avicii such as Österlen in Sweden, where he and his family spent their summer vacations. Avicii and his team had full creative sign off on the final video and created and approved the storyline together with Volvo.
“It was important to me that if we did something together it would be new and unique, that it was a longer term global cooperation from both sides and that it would completely align with our brands in both a credible and creative way. Everything you see in the video is true to the Avicii brand. Volvo Cars’ lead tagline is ‘A New Beginning’ and that is a theme we share with Volvo,” said Ash Pournouri, founder of At Night Management, whose vision and creative guidance brought Avicii to worldwide acclaim.

“As we embark on the most exciting product launch plan in the history of our company, we thought this is the perfect moment to launch a brand campaign focussing on the essence and uniqueness of the brand. This initiative forms part of our new Volvo Way marketing strategy which we announced recently.
This is why the campaign is called ‘A New Beginning’. It’s about celebrating who we are and who we aspire to be. It’s about people making the most of their lives,” added Alain Visser.

Powerade – Workout Billboard – (2015) :60 (Germany)

Ogilvy & Mather Berlin managed to turn regular street billboards into functioning workout machines for Powerade. One billboard is a climbing billboard, where you could keep climbing forever. One billboard is a weight-lift, where you actually pull the whole billboard up. Another is a boxing test, that checks how much power you have in your punch. Each billboard is placed where’s there’s room for pedestrian interaction and people who accepted the challenge of the billboard and workout on them were treated with a free bottle of Powerade to quench their thirst.

Time Warner Cable Results Fall Short of Predictions

First-quarter earnings were reported a week after Comcast abandoned its planned takeover of Time Warner Cable



Crisis of the Day: Our Short Attention Span on Nepal Earthquake and Other Foreign Disasters

Americans quickly lose interest in humanitarian crises abroad, especially when other big events are in the news.



Portal A Outsmarts Traffic with Vlade Divac for Waze

Portal A created a video for the launch of popular driving directions app Waze’s custom voice commands featuring Vlade Divac.

The online spot takes a behind-the-scenes look at the recording of the voice commands with the affable former Lakers and Kings star, showing him in the studio. Divac seems to be having fun with the project, psyching himself up when a producer tells him to “go a little bigger,” making a few goofs and taking a break to dribble a ball outside the studio. It gives viewers an idea of what to expect from the Vlade’s voice commands, and the feeling of getting an intimate look into the recording process. Divac is just the first basketball star to be featured in the app, as users can look forward to being given the option to join an NBA team on the app and “collect basketball goodies for their favorite team (worth 3pts each) and help their team win the games.”

Credits:

Client: Waze
Agency: Portal A
Executive Producers: Zach Blume, Kai Hasson, Nate Houghteling
Director: Morgan Wise
Directors of Photography: Jesse Dana (for Barbosa) and Mike Epple (for Divac)
Producer: Jeffrey Sabin-Matsumoto
Editor: Paul Layland

BBDO Russia Encourages Slowing Down for inTouch Insurance

While this deceptive 10-minute(!) ad from BBDO Russia Group only reveals its secret alternate narrative when viewed in fast-forward, the agency does relay a certain important message when it comes to driving: don’t speed.

Filled with subliminal messaging for native insurance company inTouch, the ad injects plenty of hyperbole with a ridiculous title in hopes of building suspense. The campaign seems to be based on the theory that “Because our drivers are all impatient, they want to find the mentioned car crash quickly” while playing off of the Russians’ well-documented love of dashboard cameras

The Moscow-based agency cleverly inserted a head-on collision around the 3:25 mark that only appears when users drag the cursor ahead.

The agency explains:

“We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one.”

Not the worst way to be slightly enlightened while on break.

Camouflage and Metamorphosis Body Painting

Le projet Metamorphoses a été initié par les photographes allemands Laila Pregizer et Uwe Schmida avec l’aide des body painters allemands Léonie Gené, basée à Hambourg, et Joerg Duesterwald. Dans cette série de photographies, les corps se fondent à merveille dans le décor, si bien que l’observateur se surprend à parfois les chercher.

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Esta máquina desenha em mapas físicos o caminho de satélites

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Máquina risca em tempo real a trajetória dos satélites que passam sobre nossas cabeças

> LEIA MAIS: Esta máquina desenha em mapas físicos o caminho de satélites

Brainstorm9Post originalmente publicado no B9
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AdLand's Image Issue Continues

Category: Beyond Madison Avenue
Summary: What do Congress, lawyers, and pharmaceutical salespeople all have in common? Answer: people like them more than AdLand. At least according to the Ipsos OTX survey in January, the above fields behave with more integrity than those in advertising.

Not the best survey to serve as the bottomfeeders.

To the regular observer of the marketing and advertising landscape…

Time Warner Cable Adds Cable Subscribers for the First Time in Years


Time Warner Cable, whose merger with Comcast was called off last week, posted first-quarter profit that missed analysts’ estimates because of higher TV programming costs, but the company reported its first quarter growth in residential cable subscribers since it began breaking out the figure in late 2010.

The number of U.S. subscribers to cable, satellite or fiber services fell for a second straight year in 2014, by about 176,000, according to research firm SNL Kagan. A year earlier, the drop was 251,000.

Time Warner Cable gained 30,000 residential cable customers, while adding 320,000 residential voice customers and 315,000 residential high-speed Internet clients, the company said Thursday.

Continue reading at AdAge.com

Kay Jewelers – The Chase – (2015) :30 (USA)

Kay Jewelers - The Chase - (2015) :30 (USA)
Mom chases her little boy through the house, at first glance it looks like they’re playing tag but then you’ll notice mom is carrying a small blue giftbox. The crafty little kid finds hiding spots and evades his mom, darting down a hallway but is scooped up in his dads arms and caught. That’s when we realize, he’s been running to avoid being showered in mom-kisses (EW! Mooom!), because he’s given Mom a necklace from Kay Jewelers.

“In the Kay campaign, when you give a gift, you’re going to get kissed. And little boys go through a stage where they think kissing is icky. We thought it’d be fun to play there,” says Bob Merlotti, creative director at Stern.

“We wanted the opening chase scenes to just be about the boy having fun running through the house as his mother playfully chases him – leaving viewers to wonder why she was wanting to catch him. The ‘chase’ builds anticipation and draws the audience into the storyline as it unfolds,” says Ackerman, who significantly crafted the story in the edit. “Keeping all the moments as real as possible helped make the spot fun and avoid clichés.”

“All three actors had a very spontaneous, ‘real’ quality and delivered natural performances.’ says Ackerman “I’ve done a fair amount of acting myself. Bringing that unique perspective to the editorial process helps me find those special moments in a performance.”

The agency also took advantage of the full range of The Colonie’s one-stop approach to postproduction and executive producer Mary Caddy’s skill at guiding projects from editorial through delivery.

“Complimenting our in-house services and amenities, we maintain strategic partnerships with top-caliber color grading, audio and music companies that enable us to take the reins of every phase postproduction,” says Caddy. “That seamless pipeline made working on the Kay Jewelers’ spot an efficient and stress free experience.”