Advertising Agency: BRAVO/Y&R, Miami, USA
Chief Creative Officer: Claudio Lima
Art Director: Gabriela Roger
Copywriter: Brian Abadia
Photographer: Mauricio Candela
Origami Artist: Gonzalo Garcia
Production Company: The Blur Office
The Bucket Board was designed for the World Wildlife Fund who approached Premo to create something unique out of repurposed garbage to celebrate Earth Hour 2015. The challenge at hand was to demonstrate and highlight the importance of environmentally conscious consumption habits. “This is about everyday trash combined to deliver a powerful message of sustainability,” explains Premo on the raison d’etre behind the Bucket Board. “The brief was to make something that gives the user a better sense of what sustainability is. The Bucket Board is a symbols of that, of what we need to care and respond to in the real world.”
Director / DP: Mac Premo
Editor: Ann Lupo
Producers: Pete Treiber, Adrianna Dufay, Divya Gadangi?
Sound Design: Mac Premo, Ann Lupo?
Sound Mix: Luciano Vignola?
Advertising Agency: Impact BBDO, Dubai, UAE
Production House: Big Kahuna Dubai
Post production: Serena Dubai
Music Sound: Eardrum Australia
Advertising Agency: Mikado Publicis, Luxembourg, Luxembourg
Creative Director: Matthieu Dusart
Art Directors: Patrick Bertrand, Lionel Scholtes
Copywriter: Matthieu Dusart
Published: December 2014
This week, iCrossing is hiring a director of paid search media, as well as a media manager of paid search/SEM. Meanwhile, Bullseye Strategy needs a director of search marketing, while McMurry/TMG is seeking a strategy analyst. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
Another three months. Another quarter in which Google has increased its advertising revenue despite making less money per ad.
In the first quarter of 2015, the average amount of money Google makes from clicking on one of its ads declined 7% year-over-year. Meanwhile the number of clicks on Google’s ads increased by 13%, compared to last year. This trend has been going on since the fourth quarter of 2011.
The pricing-versus-supply trend is a problem the company has tried to fix. In the third quarter of 2013, Google migrated its advertisers to a new way of buying its basic search-and-display ads called Enhanced Campaigns, which prices mobile ad placements in relation to traditionally higher desktop rates in order to get advertisers to pay more for those smaller-screen slots.
Comcast Corp. is planning to walk away from its proposed takeover of Time Warner Cable, people with knowledge of the matter said, after regulators planned to oppose the deal.
Comcast is planning to make a final decision Thursday, and an announcement on the deal’s fate could come as soon as Friday, said one of the people, who asked not to be named discussing private information. Sena Fitzmaurice, a spokeswoman for Comcast, declined to comment.
If Comcast does give up on the planned $45.2 billion transaction, it will be a win for executives at TV networks, but potentially a loss for marketers.
Afin de concevoir cette gamme de meubles, la designer Patricia Urquiola a utilisé un matériau qu’elle déteste par-dessus tout travailler, le verre. Et pourtant, le résultat n’en est pas moins esthétique. L’iridescence du matériau confère à ces objets aux formes simples un caractère ludique et inhabituel. Des créations très réussies, à découvrir dans la suite.
(TrendHunter.com) Traveling with babies can be physically and mentally exhausting, but these thoughtful infant travel solutions make life easier for parents and babies alike, making for hassle-free and enjoyable…
Bill Demas, CEO of automated ad buying platform Turn, is leaving the company.
Mr. Demas, who has served as CEO of Turn since 2008, will stay on until a replacement is found. The departure, announced internally yesterday, was a mutual decision between Mr. Demas and the board, according to a spokeswoman. Mr. Demas will remain on the board.
“Bill has been our CEO for six and a half years and has done an incredible job,” said Paul Alfieri, senior VP-marketing at Turn, in an interview. “After a successful run and as part of trying to make this an orderly transition, he and the board decided that it was time for a successor.”
Procter & Gamble Co. expects its agency consolidation process to take a year or two and come largely through discussions with agency executives, though it’s likely to involve reviews in at least some cases, according to Global Brand Officer Marc Pritchard.
Chief Financial Officer Jon Moeller announced the initiative on P&G’s earnings conference call earlier on Thursday. In an interview, Mr. Pritchard said the expected savings of up to $500 million annually in agency fees and production costs will be “largely incremental” to what P&G already has accomplished through belt-tightening efforts of recent years. It will also be on top of this year’s already-booked cuts in non-media costs, which were running around $490 million on an annualized basis as of the quarter ended Dec. 31, according to comments in January by Mr. Moeller.
That implies combined savings of as much as $1 billion, which is huge even for a marketer that spent $9.2 billion globally on reported advertising spending last fiscal year.
72andSunny launched a cinematic teaser trailer for Call of Duty: Black Ops III, entitled “Ember.”
Beginning with the message “Mankind’s greatest mistake will be its inability to control the technology it has created, the spot, which runs almost three minutes long, follows technological advancements from the athletic doping scandals of the recent past to the year 2065 when the U.S. government is accused of weaponizing human beings with tech like DNA enhancement and retinal chips. “Ember” aims to pique viewers’ interest by providing just a glimpse of what is to be expected from the game’s sci-fi storyline, ending with a very brief look at what appears to be in-game footage.
“Today’s live action creative asset helps to establish the universe, while asking viewers the provocative question, how far would you go? All in the context of human performance, but at the trade-off of a portion of your humanity,” said Tim Ellis, chief marketing officer, Activision. “Its aim is to drive curiosity and discussion, further pulling fans into the fiction and set the stage for the gameplay world premiere reveal.”
The full gameplay reveal in question is scheduled for April 26th, and we can expect more from 72andSunny hyping the release of the latest addition to Activision’s popular franchise before the game’s release later this year.
Credits:
Agency: 72andSunny
Chief Executive Officer: John Boiler
Chief Creative Officer: Glenn Cole
Chief Strategy Officer: Matt Jarvis
Executive Creative Director: Frank Hahn
Creative Director, Writer: Josh Fell
Creative Director, Designer: Rey Andrade
Lead Writer: Jed Cohen
Sr. Writer: Kako Mendez
Sr. Designer: Robbin Ingvarsson
Strategy Director: John Graham
Sr. Strategist: Daniel Teng
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Producer: Shannon Worley
Production Coordinator: Alissa Stevens
Brand Director: Mike Parseghian
Brand Director: Simon Hall
Brand Manager: Brian Kim
Brand Coordinator: Jack Young
Business Affairs Director: Amy Jacobsen
Business Affairs Director: Alex Lebosq
Business Affairs Manager: Kelly Ventrelli
Business Affairs Manager: Beau Thomason
Business Affairs Manager: Casey Brown
Creative Director Nuno Ferreira will leave his position at Leo Burnett to join the creative department at 72andSunny.
Ferreira is an experienced designer who worked for various activewear brands before joining TAXI as an art director in 2005.
Ferreira joined CP+B in 2007 and spent more than two years as interactive ACD, creating work for Burger King and other clients. A contact credits him and Ryan Wagman (currently GCD at Ogilvy New York) with the lose-a-Facebook-friend-buy-a-burger “Whopper Sacrifice” campaign, which was a little too edgy for Mr. Zuckerberg but scored the #4 position on AdFreak’s “Crispin’s 15 Best Campaigns for Burger King” list after the agency abruptly lost that account back in 2011 (to the relief of one Alex Bogusky).
In fact, CCO Susan Credle of Leo Burnett Chicago cited that campaign when telling AdAge why she decided to hire both Ferreira and Wagman back in January of 2010, saying:
“They are not indulgent when it comes to their creative approach…And they felt like two people I wouldn’t mind having a beer with. Did I mention they are also nice?”
A source at Burnett describes Ferreira’s move as “a big loss,” noting that he worked on campaigns for such clients as Sprint, AllState and, of course, McDonald’s.
In his new position, Ferreira will focus on the Target account, which 72 won from W+K in 2012.
Many actors deal with fans confusing them with their characters. But not many have a term like “adorkable” following them around.
Unfortunately for Zooey Deschanel, the star of Fox’s New Girl since 2011, a cute marketing ploy for the show’s first season has dogged her ever since. The combination of the words “dorky” and “adorable”—featured on billboards for the show’s first season—has come to define people’s perception of the actress.
“[Adorkable] was something that was calculated, you know what I mean?” she tells The Huffington Post. “That was our marketing department at Fox, and they did a really good job with our first season, but that’s a word that describes the character that I play, not me. I don’t personally have identification with that word myself.”
It seems marketing can be too successful sometimes. We’d bet Fox is still pretty happy with the campaign.
Pensée par les apprentis architectes Matt Ritani et Declan Graver, cette curieuse tour située en pleine campagne néo-zélandaise est composée de lambeaux de pneus en caoutchouc, lui donnant un air hirsute. Haut de 12 mètres, ce projet nommé « Belly of the Beast » a été le grand gagnant du concours étudiant Brique Bay Folly. À découvrir.
(TrendHunter.com) Modern parents aren’t letting newborns and infants dictate the way their live their lives and companies are becoming more aware of this; enter this collection of portable baby products. By…
BET Networks on Thursday took the wraps off its 2015-16 upfront slate, a blend of scripted series and reality shows designed to further strengthen BET’s status as the top network for African Americans.
Among the more high-profile newcomers are: “Chasing Destiny,” an all-female singing-competition series starring Kelly Rowland (Destiny’s Child); “DeSean Jackson: Home Team,” an unscripted show about the women who manage the professional and personal affairs of Washington’s $24 million wide receiver and return specialist; and “Zoe Moon,” a rom-com starring Brandy Norwood as a cosmetics mogul who dives back into the dating pool after divorcing her prizefighter husband.
Ms. Norwood will also suit up for the ninth and final season of BET’s “The Game,” which premieres Wednesday, June 3. Also coming back for a return engagement is the one-hour Gabrielle Union drama “Being Mary Jane,” which was awarded a third season back in February, and Kevin Hart’s sendup of reality shows, “Real Husbands of Hollywood,” which kicks off its fourth season this fall.
In its first “Soundfront,” a play on TV’s long running upfronts and digital media’s more recent NewFronts, iHeartMedia pitched ad buyers Wednesday night on a slew of original podcasts in which they could get involved, citing public radio’s “Serial” as evidence of the format’s rising importance.
The planned or proposed iHeartMedia podcasts include:
“Heart of the Beat”
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