Hasta La Creative!

Print
Kids Company

Your signature can help protect a child.

Advertising Agency:AMV BBDO, London, United Kingdom
Creative Directors:Alex Grieve, Adrian Rossi
Copywriter:Richard Mcgrann
Art Director:Andy Clough
Project Manager:Rachel Ardeman
Photographer:Todd Antony
Agent:James Gerrard-Jones, Wyatt Clarke & Jones
Casting:Sue Odell
Locations:Locate Productions
Design:Mario Kerkstra
Artworking and repro:Peter Goldsworthy, Jon Banks, Russell Deamer, Mike Whipps

Mobile
Epilepsy Foundation

Sleep Sentry, is a smart pillow that provides real time feedback regarding night seizures, especially among children. The accompanying app sends reports regarding seizure length, severity to the parents and child’s physician.

Advertising School:Miami Ad School, Miami, USA
Creative Director:Claudio Garcia, Karen Aliaga
Art Director:Claudio Garcia, Karen Aliaga, Yaiseli Gonzalez
Copywriter:Anish Easwar
Animation:Claudio Garcia

PR, Mobile
WWF

Advertising School:Miami Ad School, Miami, USA
Creative Director:Edward Barrous
Art Director:Eugene Gao
Copywriter:Eugene Gao, Jane Friedmann

Outdoor
HBO Nordic

Game of Thrones the biggest tv-show in the world, and fans are counting days until the season starts. To ramp things up close to the scandinavian premiere, we helped them count down, using hands from the characters of the show in all their odd shapes and sizes. The hands were posted on all HBO Nordics social media channels and as digital outdoors.

Advertising Agency:SELIGEMIG, København N, Denmark
Creative Director:Simon Engstrøm
Creative:Olivia Muus, Daniel Norit-Bodilsen
Illustrator:Theis Jakobsen

Outdoor, Print
Cepia

Cepia Human Rights. Find out what’s behind the clothes you buy.

In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind his plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.

Advertising Agency:Africa, São Paulo, Brazil
Creative Director:Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy
Art Director:João Souza
Copywriter:Juliana Uchôa
Illustrator:Imagem Boreal
Photographer:…
Associate Creative Director:Bernardo Romero, Beto Rogoski
Art Buyer:Carmen Castillo
Print Production:Carla Lustosa, Edson Harada

Print
Cia Cacique de Café Solúvel

Advertising Agency:Lew’LaraTBWA, São Paulo, Brazil
Chief Creative Officer:Manir Fadel
Executive Creative Director:Felipe Luchi
Copywriter:Andre Pallu
Art Director:Diego Lauton
Photographer:Nixon Freire

Outdoor, Direct Marketing, Design
McDonald’s

In May 2015, McDonald’s France and  launch a new campaign based on the 2014 pictograms. 4 iconic products are highlighted and associated with day-to-day emoticons, such as the like or the heart.

In 2014, McDonald’s France and the agency TBWAParis created a range of 6 refined pictograms. Their design, both simple and unique, has placed the brand at the heart of the pop culture.

The story continues in 2015; TBWAParis gives a second meaning to the pictograms. This language evolves through the emoticons integration, which reflect the emotion given by those different products.

On this occasion, the brand launches a capsule collection selling exclusively at Colette, the famous Paris fashion and lifestyle store, and consisting of 6 products: t-shirts, tote bags, scarves, iPhone cases, notebooks, and postcards all made of the campaign’s universe.

The poster campaign takes place on May 5th until the 20th, through a national display with 28 300 faces in the street, 3 360 faces in 316 train stations, and an event poster of 148 billboards in 14 train stations. The limited collection McDonald’s-Colette is available all May at Colette.

Advertising Agency:TBWA, Paris, France
Creative Director:Jean-Francois Goize
Artistic Director:Philippe Taroux
Copywriter:Benoit Leroux

Film, Promo, Direct Marketing
Pro-Livro

April 23rd is the International Book Day. To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids’ favourite hobby – flying kites. In an ordinary morning, the Stories in the Sky project flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them were printed with children’s tales from famous Brazilian writers.

Advertising Agency:Salles Chemistri, São Paulo, Brazil
Creative Director:Antonio Correa, Luis Figueiredo, Hugo Rodrigues
Art Director:Marcelo Ferreira, Germano Weber
Copywriter:Cadu Vigilia
Illustrator:Various studios
Production Company:Cinemarama
Audio Production:Nova Onda

Direct Marketing
IDFC Mutual Fund

In India, people consider mutual funds as short-term investments. IDFC, Mutual Fund, wanted to change that perception because mutual funds perform better over long-term. The target audience was 30-35 year old professionals who earn enough to invest but still don’t consider a long-term mutual fund investment. This group happens to contain maximum new parents. So we decided to deliver our message through an entirely new medium. IDFC Dreams On Swaddles were designed and distributed to select hospitals across the country. The front of the blanket was printed to resemble the uniforms of a doctor, pilot, biker, astronaut, each symbolizing the future a child could have, if parents planned in advance. Newborns and infants were wrapped in Dreams on Swaddles and handed over to parents. We chose an emotional moment to seed a memorable message – that a long-term mutual fund investment with IDFC could secure a child’s dreams.

Advertising Agency:TBWAMumbai, India
Chief Creative Officer:Parixit Bhattacharya
Creative Director:Deepak Singh
Art Director:Chinmay Raut
Copywriter:Ahana Chaudhari
Account Director:Aejaz Khan
Account Executive:Arnab Ray
Agency Producer:Hriday Dowerah
Image Retouchup Artist:Sushil Parab
Studio Artist:Vinit Gaonkar
Photographer:Amol Jadhav, George Fotography, Anant Bhoir
Editor:Dilip Nadkar
Printer:Harish Bhagat
Illustrator:Chimsy

In an effort to show that there can be an emotional element in a plain old Post-it note, 3M and Seoul-based agency Innored bring us this three-minute short film that ups the ante when it comes to marriage proposals.

For this campaign, Innored — which also recently scheduled a subway Pump battle for Reebok – solicited 300 people to slap Post-it notes on the window of a glass high-rise in Gangnam, Seoul on March 14 of this year in order to help a man bring his epic proposal to life. We can only imagine that the said yes in this effort, which shows that there’s more to a Post-it than just its function as your average office supply.

According to Innored, thus far, the effort has garnered 1.5 million views on Facebook and over 1.8 million on YouTube since its initial launch. It may have ushered in an era of Post-it artwork.

At the very least, it made the room quite dusty.