(TrendHunter.com) The Smoky Park Supper Club is a restaurant, located in Asheville, North Carolina, that was built by 19 containers from shipping container construction form SG Blocks. The restaurant is the largest…
The best April Fools’ Day gag products are the ones that leave you wondering why it’s not already a real thing.
That’s definitely the case with Tinder for Uber (and its partner site, Uber for Tinder), a partnership between two of the moment’s most popular mobile apps.
The supposed service lets you swipe your way to a romantic rendezvous by finding a match on Tinder and then each booking Uber rides to go meet in the middle. I’m sure there are already affair-planning sites that offer something similar, though for the sake of my search history and my marriage, I’m not going to Google that one.
April Fools’ Day is one of my favorite advertising holidays. It’s a magical day when brands manage to be smart, relevant and amusing on their smallest budgets of the year. It’s a lesson we could all learn, year round.
With a few exceptions like Google (including YouTube), Virgin and ThinkGeek, which have practically built the day into their business model, most brands are tossing a pittance of their marketing budget toward a daylong prank, just for the fool of it. And there’s something beautifully foolish in that, don’t you think?
See this year’s roundup below. We’ll be updating this story throughout the day. Yee-haw!
(Email me or Tim with pranks that we’ve missed.)
Depuis plus de 10 ans, l’artiste Sean Kenney réalise d’immenses sculptures à l’aide de LEGO. Son œuvre la plus récente est en vedette dans son exposition itinérante « Nature Connects » qui comprend 27 sculptures inspirées par la nature. Chaque réalisation demande un nombre vertigineux de pièces et d’heures de travail. Par exemple, le bison à taille réelle aura nécessité 45 143 pièces et 700 heures de travail.
Já começo dizendo que este aplicativo ainda não está disponível no Brasil – pelo menos para usuários iOS -, mas a ideia é boa e pode inspirar outras iniciativas como esta por aqui. Criado pela Chelsea Apps Factory, o iCukoo promete transformar aquela preguiça de acordar que bate logo de manhã em ajuda para quem precisa.
Basicamente, o iCukoo é um alarme comum, com uma diferença: toda vez que você clica em “soneca” para o alarme parar de tocar, você é obrigado a fazer uma pequena doação a uma entidade da sua preferência.
É simples, eficiente e todo mundo sai ganhando: seja a entidade que o usuário escolheu, seja o próprio usuário, que consegue superar a preguiça a partir do momento em que começa a sentir o problema no bolso.
Post originalmente publicado no Brainstorm #9
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As empresas de tecnologia transformaram o dia 1º de abril em quase uma comemoração no calendário das marcas. Para aproveitar a onda, elas se esforçam em criar comerciais e produtos completamente falsos, mas com um toque de realidade.
A intenção, é claro, é posicionar a marca, e quem sabe também algum dos seus produtos, frente ao público, ainda que seja fazendo uma piadinha de dia da mentira.
A Motorola mostra que pode fazer um comercial tão emocionante como as suas concorrentes fazem com produtos reais, mas anunciando algo bizarro – o #MotoSelfieStick, um pau de selfie da marca, feito de madeira, e com todo o cuidado de confecção que permite que ele seja utilizado por destros e canhotos (!)
“O Selfie Stick é uma extensão do que você é”, diz um dos personagens do filme criado para essa piada.
Se não ficou óbvio, a gente deixa: o Moto Selfie Stick não existe, mas o vídeo vale o play.
Post originalmente publicado no Brainstorm #9
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Fiat UK has teamed up with Jelly Belly to bring to life the first ever scented car to sit in line with Fiat’s popular 500 model.
Fiat is no stranger to teaming up with other designers and creative types, they released the Gucci 500 in 2012. And Fiat explored the world of scent when they created the Minty Fresh scratch ‘n sniff ad 2014.
(TrendHunter.com) There are 3D printers for chocolate, candy and much more, so it’s only natural that someone would create a cheese 3D printer. Dubbed the Easy Cheese 3D Printer, it cleverly uses a Easy Cheese…
Après l’avoir annoncé pendant une semaine sur son Instagram, l’artiste Stromae dévoile le clip animé de Carmen, sa chanson consacrée aux réseaux sociaux. On le doit au dessinateur et réalisateur français Sylvain Chomet (Triplettes de Belleville) et Orelsan. Plus de détails dans la suite.
Le Surface Student Creative Contest continue : jusqu’au 13 avril, votez pour votre diptyque préféré. En attendant l’annonce du grand gagnant, voici 9 superbes photos et illustrations sélectionnées par Fubiz, parmi les nombreuses et riches participations de ce concours. Et si vous souhaitez participer, il ne vous reste plus que 10 jours.
By Lebottier.
By Gotteavdjian.
By Paullaffond.
By Chloelepaon.
By Mathisaz.
By Nileliad.
By PyramideBleue.
By Yggoire.
By Mercurian.
A gagner : l’exposition de sa création à la Gaité lyrique, 3 Surface Pro 3 ainsi que 11 abonnements à Adobe Creative Cloud. Les étudiants de toutes disciplines (illustration, mode, photographie, motion design, vidéo…) sont invités à participer.
Le jury est composé de Chloé Gassian (photographe de mode), David Alvarez (concept artist & illustrateur), Valentin Adam (graphic & motion designer), Romain Colin (fondateur de Fubiz), Marc Jalabert (Microsoft), Michael Chaize (Adobe), Pascale Neveu et Patrick Hermand.
O setor de games está cada vez mais consolidando seu status de eSport e, com isso, recebendo mais ferramentas para os seus ‘atletas’. A mais recente delas é a Plays.TV, uma espécie de Instagram para os gamers.
Diferente do Twitch, que tem foco em reprisar ou transmitir ao vivo partidas inteirinhas, de cabo a rabo, o Plays.TV quer ajudar os gamers a compartilharem momentos das suas partidas – pode ser aquela estratégia incrível que deu certo, ou um ápice daquela jogada.
Criada pela Raptr, o Plays.TV funciona com um app para Windows que registra as telas do jogo enquanto a partida acontece. Se algo bacana acontecer, basta o gamer acionar o Plays.TV que ele faz um clipe daquele momento. A partir disso, o jogador pode escolher compartilhar aquele clipe na própria rede social da Plays, bem como no Facebook, Twitter ou YouTube.
Eles juram que não são concorrentes do Twitch, já que o objetivo é mais compartilhar trechinhos dos games do que transmiti-los por inteiro. Cada clipe compartilhável da Plays tem entre 20 segundos e 20 minutos de duração, o que é razoavelmente pouco, considerando quanto pode durar uma partida.
Post originalmente publicado no Brainstorm #9
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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)
Ola – the app based cab booking service in India, this morning launched a film online announcing a new service called Ola Air. As personal city based chopper service that can be accessed through their app. The launched featured their CEO and some elaborate features on the Ola Air App. The app even allows you to use their newly launched Ola Cafe food delivery service in the air. As the day would be it all turned out to be an April Fool’s prank from Ola. The company even created a fake microsite to give life to the idea. www.olaair.com. The hastag #olaair is currently trending top ten on twitter in India. The announcement film was launched in the wee hours of the fool’s day.
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Chief Operating Officer: Siddhartha Roy
Creative Controller: Vijay Joy
Art Director: Vipin K Vijayan
Group Account Director: Ameya Lokhande
Senior Account Manager: P N Keshav
Account Supervisor: Meghna Joseph
Production House: Eleven Elements
Director: Rajaram Rajendran
Producer: Supriya Panchangam
The post Ola Air by Happy, Bangalore appeared first on desicreative.
Coup de coeur sur le documentaire intitulé « Les requins de la colère ». Ce film, réalisé par Jérôme Delafosse et produit par Bonne Pioche avec la participation de CANAL+, est une somptueuse exploration du monde aquatique des poissons cartilagineux. Il parvient à soulever adroitement le tissu de superstition et d’angoisse que le commun des mortels éprouve à leur égard. Ce 90 minutes sera diffusé sur la chaîne crypté ce soir le 1er avril à 20h55.
Former C-Wonder executive Katherine Bahamonde Monasebian has moved to Tourneau as chief marketing officer and new business development. In this role, Ms. Monasebian will lead efforts to further evolve the brand, digital and retail marketing strategy and e-commerce channel, as well as capitalize on new growth opportunities. Prior to joining Tourneau, Ms. Monasebian served as chief marketing officer and executive VP-e-commerce at Burch Creative Capital’s lifestyle brand, C. Wonder, and head of e-commerce at Juicy Couture and Lululemon Athletica.
Veteran music executive/singer Tommy Page was appointed senior VP-brand partnerships at Cumulus Media, Inc. Mr. Page joins Cumulus from Pandora, where he led artist partnerships, branded content and events as VP-artist and brand partnerships. Prior to Pandora, Mr. Page was a publisher of Billboard magazine where he relaunched the Billboard brand. He was also previously an A&R and radio promotion executive at Warner Bros. Records. Page started his music career as a recording artist for Sire Records and topped the Billboard Hot 100 chart with his single, “I’ll Be Your Everything” in April 1990. He has recorded nine studio albums achieving sales of more than three million units worldwide.
Drumroll hired Angela Huynh as junior copywriter, working on the Bing and Skype accounts. Ms. Huynh was previously a freelance junior copywriter for Story Worldwide in New York City, on the USA Network and WGN TV accounts. The agency also hired Gage Kelsey as assistant account executive, working on Bing and MSN. Previously, Mr. Kelsey was a graphic designer for Row Marketing Solutions. He was also brand manager at Roger’s Rub Seasoning.
GoDaddy raised $460 million in an initial public offering after pricing its shares above the marketed range.
The 18-year-old company, which provides domain-name registration and hosting services, sold 23 million shares for $20 each, according to a statement. It was offering 22 million shares for $17 to $19 apiece.
The stock, listed on the New York Stock Exchange under the symbol GDDY, will begin trading Wednesday.
Here’s some footage when Pizza Hut were product testing their new “Scratch and Sniff Menu”, soon to be launched in all UK Pizza Huts. It took these ladies a moment, but soon they realized they were smelling Meat Feast.
Every feel really guilty when you in a perfect storm of lazy and bad weather decide to order a Dominos pizza, and that poor delivery guy has to trek through the snow and up your stairs to deliver it? Fear no more, as Dominos Pizza has invented the driver-less delivery, a.k.a. Domi-No-driver. Inspired by Googles self-driving vehicles and their own drone deliveries with the DomiCopter, Domino’s introduces the “Domi-No-Driver” – the world’s first driverless pizza delivery vehicle.
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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)
To create a buzz around this years new attraction called House of Nightmares, Swedish theme park Gröna Lund made a terrifying april fools prank. During a movie premier in Stockholm we hid a starving zombie in the audience and then launched a romantic kiss cam…
CREDITS:
Client: Gröna Lund
Advertising Agency: Pool, Stockholm, Sweden
Account manager: Johanna Törnblom, Eva Inde
Art Director: PJ Lindqvist
Copywriter: Björn Wigenius
Production company: Stopp
Director: Fredrik Broander
Producer: Sara Gray
The post Scary Viral Campaign for Swedish Theme Park Gröna Lund appeared first on desicreative.
MillerCoors has scrapped a planned campaign for Coors Light because ads did not go over well with distributors. Instead the brewer is working on a new effort in hopes that it will be ready by June in time for the important summer drinking season.
The stakes are high because Coors Light is the brewer’s largest brand and the so-called Silver Bullet has been stuck in a sales slump.
The brand had planned to run a campaign called “The Cold One” by WPP’s Cavalry. In an interview in early March, Chief Marketing Officer Andy described it as as a “character-driven” effort that would get heavy digital emphasis. People who have seen the ads described the campaign as being set in the mountains and involving a man who dispensed Rocky Mountain wisdom about Coors Light.
Greetings from the future! You know, in New Zealand, it’s been April 1 for hours already, so they’ve had time to prank the public proper before people in the UK even finished their tea.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
