Just because you know how to be a good friend, and even a good co-worker, doesn’t mean that you’re going to know how to be a good boss. (With video.)
The May 2 fight in Las Vegas will cost $89.95 to watch in standard definition and, in some cases, $99.95 for high definition.
The new excerpt arrived just ahead of the April 12 premiere of the fifth season of “Game of Thrones” on HBO.
FCB RG2 launched a new campaign for the Alzheimer’s Foundation of Venezuela entitled “The Unforgettable Account.”
Despite the fact that Alzheimer’s is a growing problem worldwide, donations to Alzheimer’s non-profits in Venezuela have actually declined. One reason for this is that people forget how to donate. So, FCB RG2 teamed up with Banplus, a bank in Venezuela, to make it easy to remember. People can donate to an account at the bank with the easy to remember account number: 0000-0000-00-0000000000. All donations to the account go to “toward programs that provide support and training to caregivers of patients with Alzheimer’s and promising research initiatives.”
In the above video, an old woman suffering from Alzheimer’s brings a human face to the effort. “I can’t remember anything of what I’m saying right now,” she admits, “but what really matters is that you will remember it.” It’s an affecting way to get viewers attention and ensure that when she shares the easy to remember account information, people will listen. And so far it is making a difference; since the effort launched, donations to the Alzheimer’s Foundation of Venezuela have increased by 226 percent.
Credits:
FCB RG2
VP/Chief Creative Officer – Exequiel Rodríguez
General Creative Director – Sydney Reyes
Senior Copywriter – José Manuel Ferreira
Art Director – Exequiel Rodríguez
VP/Chief Planning Officer – Julio Grande Allende
Photographer – Daniel Méndez
Account Supervisor – Valentina Aveledo
Whiskey Film
Director – Evans Briceño
Executive Producer – Juan Bernardo González
Director of Photography – Maurizio De Vita
General Producer – Guillermo Pérez
Musician – Sydney Reyes
Blue Post
Editor – Evans Briceño
All Awards
Consultant – Juan Christmann
Consultant – Renato Lopes
Commonwealth//McCann, which recently won creative duties for Chevrolet’s Silverado line from Leo Burnett Detroit, just released a new campaign for the larger Chevy brand.
The work looks to turn the staid car ad model on its head by utilizing a common ad trope: gathering a bunch of non-actors and gauging their reactions to the product in question. Its goal is to push the “smart car” concept while selling the new Chevy Malibu.
The first spot in the campaign gets to the heart of the matter with a little completely inappropriate “TMI”:
The series continues with different subjects/victims in “Eyes on the Road,” which proves that even zombies, puppies, and burned-out rock stars can’t detract from the brilliance of Chevy:
That’s a pretty hard sell. The next ad goes even further in comparing one vehicle to another and presenting subject with what we’ll call “a Sophie’s choice”:
The first ad launched yesterday, and Chevy recruited various notable personalities to promote it under the #BestDayEver hashtag by “perform[ing] good surprises” for Americans.
Here, for example, is the redneck guy from The Walking Dead doing…something good.
Close ups of #NormanTheTeacher #BestDayEver @wwwbigbaldhead pic.twitter.com/eIpbW3qTdg
— Jill Harris (@JillHarris69) April 2, 2015
More ads are visible on the Chevy YouTube page with additional broadcast work to air in the coming weeks. Given the client’s recent vote of confidence in its agency, we expect to see more, different work for Chevrolet throughout the year.
The campaign has five separate credits lists, so we’ll just post the first.
Creative Chairman Linus Karlsson
Chief Creative Officer Gary Pascoe
Executive Creative Director Duffy Patten
Executive Creative Director Bob Guisgand
Associate Creative Director Dan Marvin
Art Director Celia Nelson
Executive Producer Brian DiLorenzo
Executive Producer Kelly Balagna
Senior Producer Matt Flaker
Account Director William Wilt
Director Zach Merck/MAKE
Executive Producer/MAKE Founder Dana Locatell
Supervising Producer/MAKE Partner Tim Mack
Editor Ting Poo, Spot Welders
Online/PLUTO, Detroit
Online/VFX: Larry Chadwick
Sr. Audio Engineer, PLUTO, Detroit, Grant Castleberry
Jayson Haebich est un artiste utilisant ses compétences en programmation par ordinateur pour créer des œuvres novatrices et des installations lumineuses exceptionnelles. Voici une sélection d’images de deux de ses dernières pièces, « Smoke and Mirrors » et « Space Vector ». Elles seront exposées du 28 au 30 Avril à l’Institut Für Alles Mögliche à Berlin.
Adam Savage, animateur de l’émission MythBusters sur la chaine Discovery Channel, est un grand fan du cinéma de Stanley Kubrick. Il a voulu rendre hommage au film « The Shining » et au labyrinthe de l’Hôtel Overlook en concevant lui-même une maquette, pendant un mois de travail intensif.
We’ve come a long way, baby.
After 85 episodes, we’re down to just seven. The end is nigh.
I’m not sure anyone is particularly sad about this, even the most devoted fans. It’s best to go out strong and, hell, even creator Matthew Weiner has said “the storytelling machinery has worn out.”
Iodine deficiency, and a list of associated medical issues, is an unfortunate reality for millions of women in rural India. Knowing this, Grey For Good, Grey Group Singapore’s newly formed philanthropic arm, teamed up with NGO and Neelvasant Medical Foundation and Research Center to address the problem, with further support from Talwar Bindi.
Since most women in India wear a bindi, they decided to make one that doubles as an iodine patch, providing provides its wearer with a daily dose of iodine. The creation was dubbed the “Life Saving Dot.” Iodine patches were handed out in medical camps across rural India, in villages including Badli (near New Delhi), Niphad-rural (Maharastra), Peth-tribal (Maharastra), and Kopergaon/Sinner (Maharastra), helping women who can’t afford iodine supplements receive the much-needed nutrient.
“Iodine deficiency disorder is a major nutritional problem and the Life Saving Dot is a simple, yet innovative preventive measure to a widespread problem in rural India,” said Ali Shabaz, chief creative officer of Grey Group Singapore. “This program can easily be extended to reach a larger population of women in India who need this vital mineral for a healthier life.”
Credits:
Grey Group Singapore:
Chief Creative Officer: Ali Shabaz
Copywriter: Ali Shabaz / Karn Singh
Art Director: Cinzia Crociani / Sudhir Pasumarty / Sandeep Bhardwaj / Giap How Tan
Designer: Cinzia Crociani / Sudhir Pasumarty / Sandeep Bhardwaj
Illustrator: Sudhir Pasumarty
Project Manager: Sandeep Bhardwaj
Account Director: Gaurav Arora
Account Manager: Marie Tan
Regional Director, PR & Corporate Communications: Huma Qureshi
Regional Corporate Communications Executive: Yanrong Pang
Greyworks:
Producer: Jacinta Loo
Editor: Timothy Lee
Editor: Bobby Aguila
Sound Designer / Composer: Marco Iodice
Director: Giovanni Fantoni Modena
DOP: Matte Chi
Production House: Hfilms Milan
L’association spécialisée dans l’adoption d’animaux, The Humane Society of Utah, a récemment demandé au photographe Guinnevere Shuster pour une séance de shooting avec leurs adorables chiens. Afin de capturer plus étroitement le caractère original de chaque race, Shuster les a photographiés dans diverses poses.
Os emojis, esses pequenos e divertidos ícones que inserimos em nossas mensagens diariamente, são basicamente uma língua universal, que não precisa de tradução. Seu apelo visual é tão viciante que, muitas vezes, o que queremos expressar não se consegue traduzir em palavras, apenas em emojis. Pensando nisso, o aplicativo Memoji Keyboard foi criado justamente para você […]
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Ação conjunta das duas marcas aproveitou o fim do horário de verão
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
MillerCoors has been quite busy this week.
Just days after launching a beat-driven, millennial-focused spot from Commonground, the beer giant has shifted gears to the opposite end of the spectrum with ads that delve into its backstory.
Created by WPP-owned, Chicago-based Cavalry, which grabbed the baton from FCB on ad duties for MillerCoors two years ago, the Noam Murro-directed ads shed light on the history of the Coors brand, weaving a narrative that includes its founder and those who lit the spark.
Yes, the slow-burning voiceover of Sam Elliott — who’s been guiding us through the Coors journey since 2007 — makes its stoic return (as does the legend of the brand’s Banquet beer line).
This latest effort will also include an Instagram campaign as well as OOH work in the coming months.
Marty Stock, CEO
Karl Turnbull, CSO
Jim Larmon, CCO
Jonathan Ozer, VP, CD Copywriter
Tony Pawela, CD Copywriter
David McCradden, ACD Art Director
Brian Smego, Head of Production
Ashley Geisheker, Executive Producer
Jennifer Gerwen, VP, Management Director
Jennifer Roover, Account Director
Mike Czuba, VP, Planning Director
Madeline Nies, Content Strategy Director
Logan Bennett, Sr. Planner, Digital Strategy
David Farley, Assistant Account Executive
Découvrez le teaser du prochain film de JR : « Les Bosquets ». Basé sur l’histoire de Ladj Ly et la représentation du ballet « Les Bosquets du New York City Ballet », JR révèle son expérience dans le ghetto de Montfermeil où il a réalisé son premier projet « Portrait d’une Génération ». L’artiste s’est entouré de musiciens talentueux tels que Pharrell Williams, Woodkid et Hans Zimmer.
Chris Perry is joining Wunderman as the agency’s new U.K. chief executive. Mr. Perry started his career as a strategist at Ogilvy & Mather in 1992 before launching DNA, which was acquired by Razorfish’s owner aQuantive in 2005. He left Razorfish in 2010 following its acquisition by Microsoft and joined WPP to launch Fabric.
Andrew Dumont has joined Bitly as VP-marketing. Mr. Dumont comes to Bitly after working for a year as an entrepreneur-in-residence at Betaworks, the startup studio that spawned Bitly in 2008. Mr. Dumont, who was named one of the 2014 Forbes 30 under 30, has previously helped build and grow startups like Moz and Seesmic. He also co-founded Stride, which was later acquired by ProsperWorks.
Emma Keenan, formerly VP and partner of Open2Europe, has been named executive director of ICOM. While at Open2Europe, Ms. Keenan managed teams across many European countries and led an international strategic accounts division. Earlier, she served as a media trainer for companies such as Danone, Dior, Kenzo and Yves St. Laurent.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Sonia Kashuk and Cindy Crawford team up with QVC to support Cancer and Careers, and tennis stars Calvin Hemery, Maria Sharipova and Novak Djokovic pant, sweat and generally look stressed out for a Head Tennis spot. Plus, Chipper people off the street try out new, suRprisingly luxurious Chevrolet vehicles, describing them as “kinda dope,” “the jam” and “pretty bomb.”
Meanwhile, in the wake of its first TV airing on Monday, Ad Council’s “Diversity & Inclusion: Love Has No Labels” has dethroned longtime engagement frontrunner “Our Song” from UnitedHealthcare.
Conheça a iniciativa do Weingart Center
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Depois de firmar seu papel no processo de brainstorm dos designers com Adobe Comp, hoje a empresa lança mais um aplicativo para iPad, o Adobe Slate. Diferente da maioria dos programas e ferramentas da empresa, o Slate busca quebrar qualquer barreira entre habilidades técnicas de design e uma história contada com visual profissional. Colocando à disposição layouts de […]
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
As redes sociais podem ser uma forma de ajudar a superar a morte de um ente querido
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
(TrendHunter.com) Opened in 2004, Naked Copenhagen is a sneaker retailer targeting women exclusively. As the world of sneakers is generally geared toward men, Naked Copenhagen has seen considerable success by…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
