Hasta La Creative!

The writer of Jeremiah’s Vanishing New York campaigns to save mom-and-pop businesses from gentrification.

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Dans le cadre du projet « AH A MAY » exposé à la Biennale de Saint Etienne, la marque Yamaha a échangé les rôles de ses designers. Les motos et les vélos ont ainsi été conçus par des producteurs d’instruments de musique, tandis que les instruments de musique ont été réalisés par des fabricants de motos. Les créations obtenues suscitent de nouvelles émotions et permettent d’explorer une perception différente de l’utilisation des composants et du style adopté.

Mr. Porter, who also pieced together a restored version of “Don Juan,” directed operas as well, and translated librettos from the many languages he knew.

(TrendHunter.com) This cartoon bed ticks a lot of boxes for parents and their kids alike: it’s cute, it’s cuddly, it’s easy to clean and it’s versatile. Anyone who’s watched Despicable…

While Don Draper wouldn’t recognize much of today’s advertising business, which is increasingly driven by technology, big personalities at the very top continue to reign.

(TrendHunter.com) Etsy’s Clyde’s Rebirth shop specializes in gorgeous jewelry pieces like this statement necklace that features an architectural look. Priced at a $90 rate, this handmade piece is crafted…

Voici le clip du nouvel extrait du prochain album du rappeur français Nekfeu. Intitulé « Egérie » et mis en images par le réalisateur David Krepski, le film puise son inspiration dans le Flashing Lights de Kanye West et, sous les traits d’une ambiance éthérée, annonce la sortie de l’album prévue le 8 juin 2015.

There’s still about a month before Universal Pictures’ Pitch Perfect 2 opens. But don’t worry, aca-awesome fans, here are some fetching young things with bright smiles, legs for days and great voices to enjoy in the meantime.

And like the original sleeper hit from 2012, there’s a dash of camp in this song-and-dance video, which doubles as a promotion for the May 15-debuting sequel and an ad for Schick and Skintimate brands.

The movie’s stars don’t appear—instead, it’s a college a cappella group called Basic Pitches—but actress Brittany Snow will be involved in a larger tie-in campaign that includes product placement in the flick, new product launches, contests and giveaways.

The video comes from JWT New York, Adam Shankman (Hairspray, Rock of Ages) and Oscar-winning cinematographer Mauro Fiore (Avatar), with cheesy lyrical twists that turn Icona Pop’s “I don’t care—I love it” into “My leg hair—I shaved it” and the diva theme “Bang, Bang” into an ode to bathroom selfies and personal grooming.

That’s how you rock your legs, ladies.

CREDITS
Client: Energizer Personal Care – Schick Hydro Silk, Schick Intuition and Skintimate
Project Name: Schick & Pitch Perfect 2 present “Ready, Shave, Shine”

Agency: JWT New York
Executive Creative Director: Sarah Barclay
Creative Directors: Matt Zavala, Suyin Sleeman
Copywriters: Erin Copithorne, Kate Carter
Head of Production:  Lisa Setten
Executive Producer: Jason Way
Director of Music: Paul Greco
Music Producer: Matt Nelson
Account Team: Claire Capeci, Ariel Stern, Erik Wagner, Amy Achenbaum, Angela Gonzalez
Client Team: Charles R. King, Camilla Medeiros, Kathleen Shanahan, Mike Sherman, Christine Engelhardt, Stefanie Weintraub, Anne Eddinger

Director: Adam Shankman
Production Company:  Independent Media
Editing House:  PS260 (Editor – JJ Lask)
Colorist: Tim Masick @ Company 3
Music House:  Wojahn Music and Sound Design
Audio Engineer – Tom Jucarone @ Sound Lounge
Media Agency: MEC

Ad Age is extending the deadline for its Small Agency Awards to give shops a bit more time to complete their entries. The new deadline is April 22.

Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here’s the FAQ. And here are the rules.)

Entry is open to agencies in three size categories:

Continue reading at AdAge.com